Have you noticed that the idea of “kawaii” has been shifting in a new direction lately? Especially among Gen Z, a fresh kind of “cute” is emerging—distinct from the traditional idol-style cuteness.
Its influence is striking in the music world too, extending to lyrics, melodies, and even how artists express themselves.
This time, we’re spotlighting a wide range of songs praised as “cute” that reflect Gen Z sensibilities.
We’ll delve into the charms of music that boosts girls’ self-esteem and colors this new era.
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- Songs that make you want to fall in love just by listening! Classic love songs recommended for Gen Z
Cute songs Gen Z is obsessed with. Adorable melodies you want to listen to now (1–10)
Specially, do it.＝LOVE
=LOVE, the idol group produced by Rino Sashihara.
The title track of their 18th single, “Tokubechu, Shite / Koibito Ijo, Suki Miman,” is a cute love song in which the singer pleads with the one she loves: “Please love me even more than you do now.” It captures a maiden’s heart that finds ordinary words of love unsatisfying and longs for a special kiss, all set to a pop melody.
Released in February 2025, the music video surpassed 5 million views nine days after it dropped.
The visuals—featuring red-themed costumes and sets—have resonated with Gen Z.
It’s the perfect song for moments when you want to express your feelings of love with all your might or lean into an ultra-cute vibe.
My cutest partFRUITS ZIPPER
FRUITS ZIPPER’s signature song that racked up 800 million views on TikTok and captured Gen Z’s hearts.
It was released digitally in April 2022 and later came out as their first CD single in nine editions in September the following year.
This track celebrates embracing your own cuteness and the joy of being noticed by someone you like.
With a dazzling brass-infused sound and irresistibly sweet, pure vocals, it’s a feel-good tune.
Perfect for boosting your self-esteem or showing your charm to someone you’re interested in.
Sorry for Being Cute feat. Chu-tan (CV: Saori Hayami)HONEY WORKS
A song that captivates Gen Z by boldly embracing its own cuteness.
This character song by HoneyWorks, sung by Saori Hayami as Chizuru Nakamura, celebrates a new-age mindset that doesn’t shy away from being a little calculating—it turns it into a weapon.
Set to lively guitar and synths, it weaves a message of strength in staying true to yourself without worrying about others’ eyes.
Since its digital release in November 2022, it exploded on TikTok and became a social phenomenon, culminating in the JASRAC Silver Award in 2024.
Listening to this track makes you feel that recognizing your own charm is something wonderful, so give it a try when you want a boost of self-esteem.
POP IN 2B Komachi
This song was released in October 2024 as an insert track for the anime “Oshi no Ko.” Its idol-style pop sound features a cute melody that blends a touch of edge with playful charm, creating a pleasantly resonant feel.
The lyrics are packed with expressions that emphasize sound and rhythm, exquisitely mixing girlish sweetness with a hint of madness.
A dance video choreographed by Sho has also been released, and “I tried dancing” videos are popping up on TikTok and other platforms.
It’s a perfect pick not only for fans of idol music, but also for those who want to immerse themselves in the anime’s world.
Is being cute not enough?CUTIE STREET
CUTIE STREET, who made their debut in August 2024, deliver songs brimming with the kind of appeal that truly resonates with Gen Z today.
Immediately drawing attention upon their 2024 release, the track shot to No.
1 on Spotify’s Viral chart.
Its catchy melody and rhythmic beat feel effortlessly pleasant, while the lyrics—boldly showcasing the performer’s cuteness—leave a strong impression.
The song’s playful nods to historical beauties like Ono no Komachi and Cleopatra are striking as well.
Released as their first CD single in November 2024, it debuted at No.
3 on the Oricon Weekly Singles Chart.
It’s a perfect pick for anyone who values being true to themselves or wants a mood-boosting, positive anthem.