The words of Jeff Bezos, who built Amazon, the world’s largest e-commerce site, carry a compelling force that makes everyone stop and listen.
The conviction of a challenger unafraid of failure, a customer-first management philosophy, and a forward-looking vision of the future…
We present a collection of Bezos’s memorable quotes—deeply resonant in our own lives—together with the stories behind them.
They will surely broaden your perspective and give you the courage to take a new step forward.
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Jeff Bezos’s quotes really hit home. A billionaire’s philosophy of life (1–10)
What will have changed in ten years, you ask? What matters more are the things that won’t change even after ten years.Jeff Bezos
As a key figure in the IT industry, he was often asked, “What do you think will change in ten years?” He would reply, “I’m more interested in the things that won’t change even after ten years.” For example, in Amazon’s business, customer demands for price, speed, and selection will surely remain the same ten years from now.
To thoroughly pursue those fundamentals and universals, it’s important to leverage innovation and fresh sensibilities.
There’s a consistent logic in the stance of discerning what lies at the core of people, companies, and society.
Details like what kind of furniture is being used are things customers don’t care about.Jeff Bezos
It means we should focus on what truly delivers value to customers rather than internal company matters or outward luxury.
For example, even if an office has high-end interior design, if it doesn’t affect the quality of the product or service, it’s completely irrelevant to customers.
In fact, customers would prefer that the costs be returned to them through better prices or services.
Identifying what customers want and responding to it wholeheartedly leads to trust and success—this quote conveys an unwavering value system that stays true to that principle.
Life is short, so I don’t have time to spend with boring people.Jeff Bezos
It’s a message that we should devote our time and energy to people we truly value and to positive relationships.
By “boring people” here, it means those who are negative, hold you back, or hinder your growth and happiness.
Who you spend time with greatly influences the quality of your life.
To make positive, authentic choices with the limited time we have, it also takes courage to choose whom we engage with.
Prioritizing time with people around whom you can be yourself, rather than relationships that drain you from overthinking and overaccommodating, is a reminder that this is what leads to a richer life.
When you resign yourself to the possibility of failure, your heart feels lighter.Jeff Bezos
Jeff Bezos once said, “When you accept the possibility of failure, your heart feels lighter.” We’ve all had moments when fear of failure makes us give up on trying something new.
Accepting failure doesn’t mean jumping in unprepared; it means getting ready with the mindset that even if you fail, you’ll be okay.
By seeing failure as a learning opportunity and a step toward what’s next, you create mental space and may find it easier to take on challenges.
You can learn more by repeatedly taking small steps in detail.Jeff Bezos
Have you ever set a goal for how you want to be, only to feel unsure where to start and end up thinking about it vaguely? Jeff Bezos once said, “You can learn a lot by taking many small steps repeatedly.” Take the big goal you’ve set, break it down into smaller pieces, and make it more manageable.
By doing so, it becomes easier to see what you need to do step by step, and as a result, you can more easily identify what didn’t go well and what needs improvement.
Don’t rush—start from what you can do and move forward one step at a time.
The optimal framework for decision-making is to minimize regret.Jeff Bezos
There’s a quote from Jeff Bezos that says, “The optimal framework for decision-making is to minimize regret.” When you make an important decision, what do you keep in mind? It’s said that when Jeff Bezos founded Amazon, he struggled with the choice to leave a stable job to pursue it.
In the end, he decided to launch Amazon and achieved great success, but that quote is said to have given him strength during his period of doubt.
It’s a powerful message that encourages us to keep moving forward and take on challenges step by step, rather than becoming discouraged and avoiding them.
Being serious and being playful are not contradictory.Jeff Bezos
There’s a saying from founder Jeff Bezos that remains deeply rooted in Amazon’s culture today: “Hard work and fun are not mutually exclusive.” Working seriously doesn’t mean doing something painful or sad; it implies that when you feel enjoyment, a wonderful, positive chemistry can occur.
At the same time, it can also feel like you’re facing things seriously precisely because it’s tough.
Especially when things are hard and you can’t find the fun, try to remember these words.