A collection of commercials featuring Taichi Kokubun. A compilation of ads highlighted by his refreshing smile.
Taichi Kokubun, who has been active as a member of TOKIO, has garnered great popularity not only for his music but also as a TV personality.
He has appeared in many commercials over the years, starting with the Marugame Udon ads.
Among them, the Japanet commercials, which he has been in since 2009, are probably particularly memorable for many viewers.
In this article, we’ll introduce all of Kokubun’s commercials, past and present.
Whether you’re a fan or not, be sure to check them out.
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- A compilation of commercials featuring Haruna Kawaguchi: from the latest ads to her past appearances.
- A collection of commercials featuring Kei Tanaka. A friendly set of ads highlighting his refreshing, charming smile.
- Collection of commercials featuring Kis-My-Ft2. A comprehensive introduction to all the ads Kis-My-Ft2 appears in!
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Commercials featuring Taichi Kokubun. A collection of memorable ads showcasing his refreshing smile (1–10).
Marumiya Mapo Tofu: ‘Our family is always all over the place’ versionTaichi Kokubun
This is a warm, friendly commercial depicting Taichi Kokubun’s family deepening their bond through Marumiya’s mapo tofu.
It shows that while each family member usually enjoys their own roles and hobbies separately, a delicious plate of mapo tofu brings them all to the table.
Even though they spend time apart, their smiles suggest not a reconciliation, but rather a strengthening of their connection.
The expressions they each show while eating—savoring their happiness—are also especially memorable.
Fukushima Prefecture: Fukushima Pride “Beef” EditionTaichi Kokubun
Among TOKIO’s activities promoting local specialties, this commercial focuses on meat from Fukushima Prefecture, introducing its carefully crafted deliciousness in an engaging way.
The phrase “Fukushima Pride” used in the footage is striking, powerfully conveying the meticulous care put into the product and the confidence with which the meat is offered.
The expression on Taichi Kokubun’s face as he eats it also communicates its high quality—he looks as if he feels happiness the moment it enters his mouth.
Nestlé Nescafé Gold Blend “The Bottle Coffee of People Who Make a Difference” VersionTaichi Kokubun, Shigeru Joshima, Masahiro Matsuoka
This commercial conveys the carefully crafted flavor of Nescafé Gold Blend through TOKIO’s impressions.
Seeing them happily enjoying coffee in nature evokes a sense of refreshing taste, doesn’t it? The song that further emphasizes the bright atmosphere depicted in the footage is Kayoko Iju’s “Mezame.” Familiar as the theme song of the series, its gentle sound layered with a clear, transparent vocal delivers an exciting sense of moving toward hope.
A collection of commercials featuring Taichi Kokubun. A memorable series of ads showcasing his refreshing smile (11–20).
SUBARU EyeSight “For minivans, together with everyone” versionTaichi Kokubun, Tatsuya Yamaguchi
This is a commercial where Tatsuya Yamaguchi and Taichi Kokubun explain the functions of Subaru’s EyeSight system.
Yamaguchi is the one driving, with his family also riding along to experience how EyeSight activates.
The ad shows the car coming to a solid stop just before a collision, using their changing expressions to convey a sense of reassurance.
It also introduces which models the system is equipped on, communicating a broader feeling of safety across the Subaru lineup.
Sapporo Beer SAPPORO+ “Chinese Cuisine” VersionTaichi Kokubun
This commercial focuses on the fact that Sapporo Beer’s non-alcoholic SAPPORO+ is an FOSHU (Food for Specified Health Uses), and communicates how well it pairs with a variety of foods.
It depicts Taichi Kokubun enjoying Chinese cuisine with SAPPORO+, and his happy expression conveys the balance of flavor and health.
By expressing sugar content in terms of how many sugar cubes it equals, the video also seems likely to prompt viewers to think about their health.
Fumakilla Angel’s Skin Vape “Icaridin Song” VersionTaichi Kokubun, Shigeru Joshima, Tomoya Nagase, Masahiro Matsuoka
This commercial promotes Fumakilla’s Skin Vape, which reliably protects you from approaching insects, paired with powerful expressions.
Among the ingredients, it highlights Icaridin, conveying the sense of security it provides through a distinctive song and movements.
The surreal world of TOKIO members striking poses with children also piques curiosity about just how effective the product is.
Marugame Seimen: “You’ll get hooked too! Tomato-Egg Curry Udon” EditionTaichi Kokubun, Shigeru Joshima, Masahiro Matsuoka
This commercial promotes the quality of the Tomato-Egg Curry Udon, a menu item completed through the combination of Marugame Seimen’s craftsmanship and TOKIO’s strengths.
By clearly showing Masahiro Matsuoka cooking and scenes from inside a Marugame Seimen restaurant, it strongly conveys the fusion of these two commitments.
At the end, the members of TOKIO also appear and show their smiles, which conveys that the flavor leads to happiness.
A version with cheese is also introduced, giving the impression of a rich variety.