Yumi Matsutoya Commercial Song and Popular Song Rankings [2026]

Come, spring.Matsutōya Yumi1rank/position

Yumi Matsutoya – Come, Spring

This song, Haru yo, Koi by Yumi Matsutoya, has been used in commercials such as Huis Ten Bosch and Suntory’s canned coffee BOSS.

Released in 1994 as Matsutoya’s 26th single, it is also known for being the theme song of an NHK morning drama series with the same title.

The song is often associated with the beauty of the Japanese language, and it’s essentially a song about spring—or rather, about yearning for spring.

Because of that, it carries a sense of coldness and loneliness, conveying the feeling of holding on and patiently waiting for spring to arrive.

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utatane

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AVALONMatsutōya Yumi2rank/position

Yumi Matsutoya – “AVALON” (from the 38th new album “Uchū Toshokan” [The Space Library])

This song was specially written for the 2016 JRA brand commercial “a beautiful race.” It is included on the album “Uchuu Toshokan” (The Space Library), released in November of the same year.

Focusing on a single race, it portrays powerful, beautiful thoroughbreds and top jockeys competing with advanced skill, all expressed alongside Yumi Matsutoya’s vocals.

Snow’s waymarkerMatsutōya Yumi3rank/position

The Snowy Guiding Direction

We often hear about songs being written specifically for movie theme songs or TV drama themes, but Yumi Matsutoya’s “Yuki no Michishirube” is actually a song written for a House Foods commercial.

I bet many people know it from hearing it on TV.

The lyrics, about journeying a long road for the one you love, evoke a cinematic world like a feature-length film.

The web-only “Happiness from Hokkaido: A Lookalike Couple” video presents visuals that go beyond a mere commercial.

I really hope even those short on time will give it a watch!

BLIZZARDMatsutōya Yumi4rank/position

Yumi Matsutoya – BLIZZARD (from “Love in Japan, and Yuming.”)

When it comes to ski songs by Yumi Matsutoya, this one surely comes to mind.

It was first used in the 1987 film “Take Me Out to the Snowland,” and has since been featured multiple times in winter and ski commercials, making it a standard number.

In 2017, to commemorate the 30th anniversary of the film’s release and the 30th anniversary of JR East’s founding, it was selected as the campaign song for “JR SKISKI.” Its refreshingly brisk, exhilarating feel hasn’t faded one bit, even after decades.

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Hirakawa Masako (Bōkarisuto: Sakata Mizumako)

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Over the RainbowMatsutōya Yumi5rank/position

Over the Rainbow

This is one of the Colt commercial series that aired in 2003, and it’s a memorable spot featuring a narration that seriously contemplates the joy of driving.

The BGM for this commercial is a cover of Over the Rainbow, sung by Judy Garland in The Wizard of Oz.

In this CM, the vocals are performed by Yumi Matsutoya.

Her soft, gentle voice is truly captivating.

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Hane Keisuke

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A Journey to Meet YouMatsutōya Yumi6rank/position

A Journey to Meet You by Yumi Matsutoya

A Journey to Meet You, the song used in the House Foods Hokkaido Stew commercial featuring Tori Matsuzaka.

Every commercial where Matsuzaka teams up with Yuming gives you that comforting, heartwarming feeling, doesn’t it? Beyond the storytelling of the ads themselves, you can’t help but feel how wonderful Yuming is as she sings the CM song.

The number evokes a sense of beautiful, clear air, with gentle, heartwarming lyrics.

I think it’s a love song, but I’m sure that when everyone hears this track, it will make them think of someone dear to them.

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utatane

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If I’m wrapped in kindnessMatsutōya Yumi7rank/position

Embraced In Softness / Yasashisa Ni Tsutsumareta Nara

This commercial features Ryohei Suzuki highlighting the new-and-improved Namacha, gently explaining what aspects have gotten even better.

He talks about its easy-to-drink lightness and its satisfying richness, and the visuals—evoking a gentle breeze—convey a sense of relaxation.

Further enhancing the tender atmosphere depicted on screen is Yumi Matsutoya’s song “Yasashisa ni Tsutsumareta Nara.” The melody is both kind and buoyant, leaving a strong impression and evoking the simple joys found in everyday life.

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kappamaki

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