[May 2025] Compilation of Commercial Jingles

dot-to-dotLuov

Luov “Dot-to-Dot” from CENTRAL MUSIC & ENTERTAINMENT FESTIVAL 2025 [Echoes Baa] 2025.04.06

This commercial uses a warm, animated style to express the idea that even the everyday roads in our ordinary lives are supported by someone’s hands.

It depicts a child noticing their father working diligently on maintenance, learning about infrastructure upkeep from that moment, and feeling grateful—conveying the desire of the Civil Engineering Management Comprehensive Testing Center to support daily life.

The music that further emphasizes the warmth and strong sense of trust portrayed in the visuals is Luov’s “Tentunagi.” The blend of a gently paced band sound with a bright, resounding vocal delivers a clear sense of freshness and hope for the future.

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kappamaki

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Interviewkuriipuhaipe

Interview

This is a promotional video for “Number TV,” which airs on Lemino, a video streaming service provided by NTT Docomo.

“Number TV” is a documentary program featuring various athletes, and the episode being promoted this time features Yuzuru Hanyu.

The commercial includes excerpts from an interview with Hanyu, heightening anticipation for the full episode.

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Hane Keisuke

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It’s cute, you know.Koresawa

Koresawa “Kawaii Mon” Official Audio

This commercial highlights CANMAKE’s 40th anniversary and conveys their desire to keep supporting everyone’s “cute” from here on out.

It depicts makeup scenes—including the missteps—and showcases the fun in each situation, expressing the excitement that comes with makeup.

The song that further accentuates the cheerful atmosphere of the footage is Koresawa’s “Kawaii Mon.” Both the sound and vocals have a distinctive, airy floatiness, and that lightness effectively conveys the rising emotions and happy vibe.

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Sorrow Beyond the BoogieSazan Ōrusutāzu

Sorrow Beyond the Boogie

This commercial showcases the appeal of one of UNIQLO’s popular items, the Bra Top, by highlighting the everyday lives of Haruka Ayase and Yumi Kawai.

It depicts how the piece can be stylishly worn on its own, and the smiles of those wearing it convey a sense of freshness and comfort that makes it perfect for summer.

The song that further emphasizes the calm mood of the visuals is Southern All Stars’ “Kanashimi wa Boogie no Kanata ni.” With its gently resonant rhythm and powerful vocals layered on top, it also evokes a sense of moving forward, little by little.

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Mine or YoursUtada Hikaru

Hikaru Utada 'Mine or Yours' Music Video

This is an Ayataka commercial featuring Hikaru Utada making rice balls (onigiri).

Her expressions as she happily makes onigiri with a friend are particularly striking.

Ayataka is placed beside her, and in the final part of the commercial, there’s a scene where she enjoys Ayataka together with the onigiri she made.

It clearly conveys that this tea is a perfect companion to a meal.

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Hane Keisuke

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Backseat[Alexandros]

[Alexandros] – Backseat (MV)

This commercial announces that [Alexandros] will appear at the Pocky Music Festival, where applicants and artists perform together, and it builds excitement for the event.

It starts by showing live footage on a smartphone screen, then transitions to on-site visuals, conveying a strong sense of moving closer to the goal.

The song that further emphasizes the power embedded in such simple imagery is [Alexandros]’s “Backseat.” The blend of a driving band sound and soaring vocals is striking, evoking a refreshing atmosphere and a positive, forward-looking feeling.

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INTO THE BLUEB’z

[CITIZEN] Cross-Collection 2025 “UNITE with BLUE” TV commercial. Stunning visuals featuring a new song written by B’z and animation by studio MAPPA! | Wristwatches Structural Color | Citizen Watch

This commercial conveys the ocean-like allure of CITIZEN’s UNITE with BLUE through beautiful animation.

The story expands from the watch on one’s wrist into an imaginative seascape, expressing beauty and exhilaration through depictions of light filtering into the ocean.

Further elevating these stunning visuals is the song “INTO THE BLUE” by B’z.

With the feel of a gentle yet powerful rock ballad, its sound and vocals evoke a sense of hope for the future.

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