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Memorable Commercials [May 2025]
We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.
Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.
In this article, we’ll introduce CM songs that have left a deep impression on viewers.
You might find yourself reunited with a nostalgic tune or making a brand-new discovery.
Memorable Commercials [May 2025] (1–10)
Weather Forecast LoverCHAGE and ASKA
This is a commercial that conveys the comfort and reassurance of Subaru’s VIVIO, tailored to each person’s preferences.
It unfolds with someone sneaking out of school to go drive the VIVIO, and their expression clearly conveys the excitement of getting behind the wheel.
The song that highlights the refreshing drive depicted in the footage is CHAGE and ASKA’s “Weather Forecast Lover.” Both the sound and the vocals create a bright, expansive atmosphere as if the scenery is opening up, strongly expressing the rising sense of exhilaration.
Sand of the SkirtUA
This commercial featuring UA is for the R2, a kei car.
It shows UA buying a picture book at a bookstore and then reading it with a child by the riverside.
It highlights that the car is perfect for everyday use like shopping, as well as for short outings.
The BGM in this commercial is “Suna on the Skirt,” sung by UA.
With its steelpan sound and tropical vibe, it’s the kind of song that makes you want to sway along.
A New DayPorunogurafiti
This commercial conveys a sense of comfortable, exhilarating driving through the image of Satoshi Tsumabuki behind the wheel of an Impreza.
It unfolds with a moment in everyday life—a casual curve—that brings to mind the hairpin turn in Monaco, and his expressions clearly communicate the excitement.
Further accentuating the refreshing atmosphere of the car speeding through is Porno Graffitti’s “A New Day.” The band’s signature powerful yet invigorating sound, together with the light, airy vocals layered on top, expresses a genuine sense of exhilaration.
As the title suggests, it’s a song that seems to capture the thrill of moving toward a new day.
The water is wide
This commercial portrays the peace of mind that comes with having auto insurance while also expressing the individual feelings of love behind it.
It shows the loving wish for family members heading out to return home safely, and it conveys Zurich’s commitment to supporting that.
The song that further highlights the warm atmosphere depicted in the visuals is “The Water Is Wide.” With its gentle, guitar-centered sound and layered, conversational vocals, it conveys a sense of calm.
I CanNas
This commercial portrays the importance of believing in yourself, inspired by Serena Williams’s presence on the court, and also reflects AXA’s commitment to supporting that journey.
It tells us that in order to perform in environments that provoke anxiety, believing in yourself is paramount, and that very resolve is what leads to the future.
The powerful atmosphere that stirs the heart is further amplified by the song “I Can” by Nas.
It’s a unique track that layers lyrics over the classical masterpiece “Für Elise,” and its pronounced beat adds a sense of strength.
First Time feat.RIEHATAAI
This piece, which captures the moment sparked by KitKat, is titled “It all started with KitKat.” Many of you may remember the striking animated visuals directed by Naoko Yamada.
The BGM features AI’s “First Time feat.
RIEHATA,” whose lyrics are memorable for their positive message about the importance of never forgetting your beginnings and how nothing you’ve done so far has been in vain.
Start AgainAI
Even between parent and child—or rather, precisely because they are parent and child—it can be hard to express everyday gratitude and honest feelings.
This commercial tells an animated story of a parent and child who convey those feelings through KitKat.
The real-life episode in which they wrote messages to each other in the message area on the back of the KitKat package and exchanged them is truly heartwarming.
The background music is Start Again, written specifically for this commercial.
The lyrics focus on the word “kikkake” (a catalyst or starting point), which is also the theme of the ad, and their positivity is sure to lift your spirits.