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Lovely commercial jingle

Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (91–100)

Coca-Cola Aquarius “Thirst/Winter” Version

A Distant LoveRADWIMPS

RADWIMPS – Saihate Aini [Official Music Video]
A Distant LoveRADWIMPS

This commercial conveys that sports are played with passion even in the cold winter season, and that staying hydrated is always important.

It also expresses that winter can make dryness a particular concern, and that taking proper care of it leads to better health.

The song that emphasizes the unwavering heat of sports even in the cold is RADWIMPS’ “Saihate Aini.” Its driving, powerful band sound is striking, and it conveys a positive feeling of charging forward toward the future.

Coca-Cola Aquarius Drink for Condition-Making: “Aquarius” Version / “Aquarius Zero” Version

PALETTEeill

eill | palette (Official Music Video)
PALETTEeill

This commercial showcases how staying hydrated not only maintains your health but also refreshes your mood, illustrated through Alice Hirose.

We see her slowed down by the heat until she finds an Aquarius in her bag, hydrates, and gradually moves with more energy.

Enhancing the refreshing visuals is the song “palette,” performed by singer-songwriter eill.

Its dance-music-inspired, dynamic beat layered with her radiant vocals conveys a powerful sense of forward momentum.

Memorable Commercials [May 2025] (101–110)

Coca-Cola Aquarius Vitamin Guard “Enjoy Winter” Version

Beautiful personikimonogakari

Ikimono-gakari 'Uruwashiki Hito' Music Video
Beautiful personikimonogakari

This commercial conveys how the various ingredients packed into Aquarius Vitamin Guard help you get through the winter, told through scenes of Saki Aibu enjoying the season.

It clearly explains how it contributes to maintaining health, and you can feel the momentum not only in the actors’ movements but also in the on-screen text.

Emphasizing that dynamic imagery even further—and adding a refreshing touch—is the song “Uruwashiki Hito” by Ikimono-gakari.

With a band sound that’s both energetic and gentle, layered with a resounding vocal, it expresses warmth and freshness.

Coca-Cola Aquarius Vitamin Guard 2007

Summer Sky Graffitiikimonogakari

Ikimono-gakari “Natsuzora Graffiti” Music Video
Summer Sky Graffitiikimonogakari

This is a commercial introducing Aquarius Vitamin Guard, which gives your body nutrients that can stand up to the sun.

In it, Saki Aibu rushes to people suffering from the heat and recommends Vitamin Guard, conveying a sense of energy and freshness.

The song that further highlights the strength and breeziness expressed in the visuals is Ikimonogakari’s “Natsuzora Graffiti.” As the title suggests, both the sound and the lyrics strongly evoke summer with a refreshing feel, while also carrying a touch of wistfulness, like looking back on memories.

It’s precisely because the song seems to pack in various emotions that its forward-driving power feels even stronger.

Coca-Cola Aquarius Neo 1992

Freshly washed timeReiko Kato

This commercial conveys the importance of hydration through the image of Reiko Katō running through a tropical landscape.

It presents a mysterious world where a face made of water appears before her, while also expressing that Aquarius Neo is a drink of the future.

Focusing on the refreshing quality of the visuals, the music that further accentuates it is Reiko Katō’s “Araitate no Jikan.” With its gentle rhythm and tender vocals, the song also communicates the warmth of everyday life.

Coca-Cola Aquarius 2002

Sounds good, let’s make it awesome!Za Hairouzu

[Official] The High-Lows “Ikasuze OK” [18th Single (2002/2/20)] THE HIGH-LOWS / Ikasuze OK
Sounds good, let's make it awesome!Za Hairouzu

Among the Aquarius commercials, the one aired in 2002 featured the song “Ikasuze OK” by The High-Lows.

While the band sound has a driving force, the rhythm is light and upbeat, clearly highlighting a sense of buoyancy and freshness.

Layered with the band’s signature powerful vocals, it conveys a momentum that feels like charging forward.

It’s a track that straightforwardly expresses freshness, evoking an image of stepping ahead toward the future.

Coca-Cola Aquarius “Shinji Ono of the Netherlands” Version

So it’s summer.Za Hairouzu

[Official] The High-Lows 'It's Summer' [21st Single (2003/6/25)] THE HIGH-LOWS / Natsu Nandana
So it's summer.Za Hairouzu

It’s a commercial that portrays Shinji Ono facing off against a variety of soccer-loving people, expressing the pure fun of the sport.

While the smiles on everyone’s faces clearly convey how enjoyable soccer is, it also gets across the message that staying hydrated is important to focus and have even more fun.

What further highlights the dynamism, joy, and refreshing atmosphere of the footage is The High-Lows’ “Natsu Nandana.” Their trademark powerful band sound rings out, conveying a headlong energy, as if sprinting through the present at full tilt.