Memorable Commercials [May 2025]
We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.
Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.
In this article, we’ll introduce CM songs that have left a deep impression on viewers.
You might find yourself reunited with a nostalgic tune or making a brand-new discovery.
- Catchy Commercial Jingles [May 2025]
- Memorable Commercials [June 2025]
- Memorable Commercials [March 2025]
- Memorable Commercials [April 2025]
- Memorable Commercials [February 2025]
- Memorable Commercials [January 2025]
- [May 2025] Compilation of Commercial Jingles
- Catchy commercial jingle [June 2025]
- [May 2025] Featured roundup of the latest buzzworthy commercials. Includes highlights on notable cast members and song information.
- Catchy Commercial Jingles [April 2025]
- Catchy Commercial Jingles [March 2025]
- Catchy commercial jingle [January 2025]
- Catchy commercial jingle [February 2025]
Memorable Commercials [May 2025] (1–10)
For as long as I can remember, three-story homes mean Hebel Haus.Kawagoe Hiroshi
This is a commercial that portrays family episodes and the feelings behind them, set in a uniquely Hebel Haus three-story home.
Ram-kun appears in various family roles, expressing what each person feels as they spend time with their loved ones.
The song that further emphasizes the warmth of family conveyed in the visuals is Hiroshi Kawagoe’s “Hebel Haus Has Been Building Three-Story Homes for Ages.” The song also clearly captures the gentleness of each family’s way of living, the emotions present there, and their thoughtful, caring attitudes.
lipsGEARS
This commercial portrays Yuki Uchida energetically dashing around the seaside while conveying the importance of hydration through a distinctive worldview.
A face made of water appears before her, leading from a suggestion to hydrate to a dynamic scene of her gulping down Aquarius Neo.
The song that further emphasizes the freshness and boldness of these visuals is GEARS’ “Kuchibiru.” Its structure—funky sound paired with a powerful vocal—leaves a strong impression, and the balance of lightness and drive creates a unique momentum and mood.
Summer Sky Graffitiikimonogakari
This is a commercial introducing Aquarius Vitamin Guard, which gives your body nutrients that can stand up to the sun.
In it, Saki Aibu rushes to people suffering from the heat and recommends Vitamin Guard, conveying a sense of energy and freshness.
The song that further highlights the strength and breeziness expressed in the visuals is Ikimonogakari’s “Natsuzora Graffiti.” As the title suggests, both the sound and the lyrics strongly evoke summer with a refreshing feel, while also carrying a touch of wistfulness, like looking back on memories.
It’s precisely because the song seems to pack in various emotions that its forward-driving power feels even stronger.
Memorable TV Commercials [May 2025] (11–20)
Freshly washed timeReiko Kato
This commercial conveys the importance of hydration through the image of Reiko Katō running through a tropical landscape.
It presents a mysterious world where a face made of water appears before her, while also expressing that Aquarius Neo is a drink of the future.
Focusing on the refreshing quality of the visuals, the music that further accentuates it is Reiko Katō’s “Araitate no Jikan.” With its gentle rhythm and tender vocals, the song also communicates the warmth of everyday life.
First Time feat.RIEHATAAI
This piece, which captures the moment sparked by KitKat, is titled “It all started with KitKat.” Many of you may remember the striking animated visuals directed by Naoko Yamada.
The BGM features AI’s “First Time feat.
RIEHATA,” whose lyrics are memorable for their positive message about the importance of never forgetting your beginnings and how nothing you’ve done so far has been in vain.
Start AgainAI
Even between parent and child—or rather, precisely because they are parent and child—it can be hard to express everyday gratitude and honest feelings.
This commercial tells an animated story of a parent and child who convey those feelings through KitKat.
The real-life episode in which they wrote messages to each other in the message area on the back of the KitKat package and exchanged them is truly heartwarming.
The background music is Start Again, written specifically for this commercial.
The lyrics focus on the word “kikkake” (a catalyst or starting point), which is also the theme of the ad, and their positivity is sure to lift your spirits.
We Are The ChampionsAI
This commercial, which shows footage of AI singing on an outdoor vision screen, is titled “The Best Ever Is Born.” It highlights how the rich cacao flavor and crispy texture have been refined to their best-ever level.
In line with the ad’s message, AI performs “We Are The Champions.” Originally released by Queen in 1977, the song’s lyrics about overcoming various hardships to become champions are guaranteed to stir the heart.
AI’s soulful vocals also suit the song’s vibe perfectly.