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Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (1–10)

Nestlé KitKat “KITKAT × JO1” Edition

Run&GoJO1

JO1 | ’Run&Go’ DANCE PERFORMANCE VIDEO
Run&GoJO1

Speaking of Kit Kat, the famous tagline is “Have a break, have a KitKat,” and this commercial portrays various kinds of break times.

It features the members of JO1, and showcases the perfect KitKats that fit a range of scenes—school, the office, tea gatherings, sports, and more.

The background music is their song “Run & Go.” Its upbeat melody and positive lyrics leave a strong impression, making it a track that lifts your mood as you listen.

Nestlé KitKat: “Just by telling them, you’ll surely be okay.”

If I could tell youJO1

[JO1 – If I Could Tell You] KPOP TV Show | #MCOUNTDOWN | M COUNTDOWN EP.699 | Mnet Broadcast on 2021-02-25
If I could tell youJO1

Here’s the commercial featuring JO1 member Takumi Kawanishi delivering a message to Ruki Shiroiwa.

Watching him convey his admiration to the older Shiroiwa—who’s in the same group—through a KitKat is enough to make your heart skip a beat.

The BGM is their 2021 track “Tsutaeraru Nara” (“If I Could Tell You”), which sings about expressing your feelings to someone important over a bright melody.

Listening to this song will surely make you want to share your feelings with someone special!

GU “Sweat-like Knit” Edition

MacarenaLos Del Rio

Los Del Rio – Macarena (Bayside Boys Remix)
MacarenaLos Del Rio

This commercial uses Ayami Nakajo and Sota Fukushi’s dance to convey the casual feel and ease of movement of GU’s Sweat-Like Knit.

The key point is the relaxed nature of the dance, which clearly communicates how easy it is to incorporate into everyday life.

Further highlighting the lightness of the dance is the song “Macarena” by Los del Rio.

With a cheerful sound that incorporates digital elements layered with airy vocals, the arrangement is simple in terms of the number of sounds, yet it still feels lively.

Memorable TV Commercials [May 2025] (11–20)

GU “Mori-sode & Nuki-eri” Version

U Can’t Touch ThisMC Hammer

This commercial features Ayami Nakajo and Yuki Uchida dressed in GU fashion, showing off a dance that conveys both the look and ease of movement.

By nailing even the comical choreography, it highlights the comfort of the cleverly designed tops, while their serious expressions also inspire confidence in the style.

The song that underscores the lightness of the dance is M.C.

Hammer’s “U Can’t Touch This.” With its powerful, driving beat, this dance track’s structure—centered on the instrumental with interjected vocal phrases—makes the rhythm stand out even more.

Shionogi Healthcare Sedes High 1994

Save The Best For LastVanessa Williams

Vanessa Williams – Save The Best For Last
Save The Best For LastVanessa Williams

It’s a commercial that seems to convey the effectiveness and reassurance of Sedes through Vanessa Williams’s powerful singing.

Structured like a music video that ends with an announcement for Sedes, the visuals also convey a sense of warmth.

The song that powerfully communicates the product’s reliability is “Save The Best For Last.” It’s a track where a powerful vocal soars over a gentle sound, and that strength itself becomes a point that inspires a feeling of reassurance.

GU Shorts “Singapore” Campaign

Invader Invaderkyarī pamyu pamyu

Kyary Pamyu Pamyu – Invader Invader
Invader Invaderkyarī pamyu pamyu

This video features Kyary Pamyu Pamyu landing beside the Merlion and, just like the Merlion, spouting water—a uniquely quirky world.

From there, she shoots beams at tourists, transforming them into people wearing shorts, which playfully promotes GU’s shorts.

Accentuating that comical worldview and creating a breezy atmosphere is Kyary Pamyu Pamyu’s song “Invader Invader.” With its digital sound, it vividly conveys a cosmic, near-futuristic vibe, while her light, cute vocals also evoke a sense of fun and lightness.

GU GU Thanksgiving Festival 'Manami Enosawa & Kei Hojo' Version / 'NICO & Kota Okada' Version / 'Mizuki Kayashima & Yudzumi Shintani' Version

Long Long HighwayUra Koyuki

Koyuki Ura “Long Long Highway” Music Video
Long Long HighwayUra Koyuki

This commercial introduces the GU Thanksgiving Sale, where you can get popular items at great prices, while also suggesting that you might find the perfect outfit for a day out.

It portrays two pairs—Manami Enosawa with Kei Hojo, and NICO with Kota Okada—planning winter outings, highlighting how warm clothing leads to enjoyable winter moments.

The song that further accentuates the casually happy everyday life depicted in the visuals is Koyuki Ura’s “Long Long Highway.” The energetic band sound layered with vocals that verge on nonchalant evokes an image of moving forward while staying relaxed.