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Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (21–30)

GU Shorts “Singapore” Campaign

Invader Invaderkyarī pamyu pamyu

Kyary Pamyu Pamyu – Invader Invader
Invader Invaderkyarī pamyu pamyu
Kyary Pamyu Pamyu turns into the Merlion!? GU’s new commercial

This video features Kyary Pamyu Pamyu landing beside the Merlion and, just like the Merlion, spouting water—a uniquely quirky world.

From there, she shoots beams at tourists, transforming them into people wearing shorts, which playfully promotes GU’s shorts.

Accentuating that comical worldview and creating a breezy atmosphere is Kyary Pamyu Pamyu’s song “Invader Invader.” With its digital sound, it vividly conveys a cosmic, near-futuristic vibe, while her light, cute vocals also evoke a sense of fun and lightness.

GU GU Thanksgiving Festival 'Manami Enosawa & Kei Hojo' Version / 'NICO & Kota Okada' Version / 'Mizuki Kayashima & Yudzumi Shintani' Version

Long Long HighwayUra Koyuki

Koyuki Ura “Long Long Highway” Music Video
Long Long HighwayUra Koyuki
[GU Official] GU Thanksgiving Festival (Manami Enosawa & Kei Hojo Edition) - Long Version

This commercial introduces the GU Thanksgiving Sale, where you can get popular items at great prices, while also suggesting that you might find the perfect outfit for a day out.

It portrays two pairs—Manami Enosawa with Kei Hojo, and NICO with Kota Okada—planning winter outings, highlighting how warm clothing leads to enjoyable winter moments.

The song that further accentuates the casually happy everyday life depicted in the visuals is Koyuki Ura’s “Long Long Highway.” The energetic band sound layered with vocals that verge on nonchalant evokes an image of moving forward while staying relaxed.

Nestlé KitKat 40th Anniversary “Thank You” Version

Circle of Thanksayaka

Ayaka / The Circle of Thanks Music Video
Circle of Thanksayaka
[HD] Ayaka Nestlé KitKat “Arigatou (Thank You)” CM (15 seconds)

Centered on the theme of expressing gratitude, this commercial features singer-songwriter Ayaka.

As scenes of people conveying their thanks through KitKat unfold, Ayaka says, “Your feelings of gratitude will surely reach them.” Her signature song “Arigatou no Wa” plays as the background music.

With lyrics overflowing with appreciation for parents and friends, it’s sure to touch your heart.

Nestlé KitKat Chocolatory 2015

Us eight minutes agoFujimaki Ryota

Former KARA member Jiyoung delighted with her first solo commercial: New CM announcement for KitKat Chocolatory and commemorative event for the opening of the Shinjuku Takashimaya store

This is a commercial introducing a special KitKat sold in department stores, featuring Jiyoung, a former member of KARA.

Branded as KitKat Chocolatory, this product differs from regular KitKats and is reportedly sold in the depachika (department store food halls).

It’s characterized by a more luxurious, refined flavor, and the commercial itself is crafted with a premium, high-end atmosphere.

The BGM is “8 Minutes Ago, We” by Ryota Fujimaki, the vocalist of Remioromen.

It’s a warm ballad that expresses straightforward feelings for someone important; if you listen while reading the lyrics, it’s a song that will surely conjure up all kinds of stories.

MOS Burger: Evolving the unchanging taste. 'What changed?' edition

From TodaySnow Man

Snow Man Mos Burger TV commercial: Changing the unchanging taste — What changed? + Making-of

This commercial features Raul and Shota Watanabe from Snow Man, where they try to guess what’s new about the teriyaki sauce.

After taking a bite, Raul says, “I got it!” When Watanabe follows with, “Tell me!” Raul teases, “It’s a secret.” The scene then switches to reveal that four hidden flavors have been added.

Even though it’s a classic product, you can tell it keeps getting more delicious as it’s updated like this! The background music is Snow Man’s 2022 track “From Today,” a bright, refreshing song with a catchy rhythm that really lifts your spirits.

ZOZOTOWN: Are you wearing clothes you can meet in? 'Umbrella Dance' version

Original songMochida Kaori

This spot, in which Riho Yoshioka and Rihito Itagaki deliver a stunning dance performance, is the “Umbrella Dance” installment of the series of commercials titled “Are You Wearing Clothes You Can Meet In?” As the title suggests, dancers holding umbrellas perform in the background behind the two.

The BGM features an original song for the commercial sung by Kaori Mochida, whose lyrics, while glamorous, clearly convey the ad’s key selling points.

ZOZOTOWN Because I like your coat: “Coat Dance” version

Original songMochida Kaori

Titled “I Love Your Coat, so ‘Coat Dance,’” this commercial features Riho Yoshioka and Rikito Itagaki dancing in coats, just as the title suggests, with the background dancers also wearing coats.

The CM promotes the ZOZO SALE, where you can get great deals on winter items, including coats.

Kaori Mochida of Every Little Thing highlights those savings through the lyrics of an original song.