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Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (41–50)

CANMAKE 'Beside Every Kind of Cute!' Version

It’s cute, you know.Koresawa

Koresawa “Kawaii Mon” Official Audio
It’s cute, you know.Koresawa

This commercial promotes CANMAKE’s 40th anniversary and conveys its wish to continue supporting everyone’s idea of “cute.” It portrays makeup in progress—including mistakes—and shows the fun of each situation, expressing the excitement that comes with doing makeup.

Further amplifying the cheerful atmosphere of the visuals is the song “Kawaii Mon” by Koresawa.

Both the sound and the vocals have a distinctive, airy floatiness, whose lightness effectively conveys rising emotions and a happy mood.

UNIQLO “2025 Bra Top Life and Wear / Hop Step Summer”

Sorrow Beyond the BoogieSazan Ōrusutāzu

This commercial showcases the appeal of one of UNIQLO’s popular items, the Bra Top, by highlighting the everyday lives of Haruka Ayase and Yumi Kawai.

It depicts how the piece can be stylishly worn on its own, and the smiles of those wearing it convey a sense of freshness and comfort that makes it perfect for summer.

The song that further emphasizes the calm mood of the visuals is Southern All Stars’ “Kanashimi wa Boogie no Kanata ni.” With its gently resonant rhythm and powerful vocals layered on top, it also evokes a sense of moving forward, little by little.

Consult JTB! Remote Consultation From Home

A world that sways around youMarushii

Marcy – The world that sways around you (Official Music Video)
A world that sways around youMarushii

This commercial conveys, in a fun tone, that even worries about not having a solid travel plan can be resolved by consulting JTB.

It also depicts remote consultations from home, brightly expressing how easily you can put together an enjoyable travel itinerary.

The song that further accentuates the cheerful mood of the visuals is “Kimi Chūshin ni Yureru Sekai wa” by Marcy.

With a refreshing band sound where the piano timbre resonates memorably, layered with gentle vocals, it conveys a clear sense of warmth and kindness.

Coca-Cola Ayataka “One sip, one breath. ‘Meal’” Version

Mine or YoursUtada Hikaru

Hikaru Utada 'Mine or Yours' Music Video
Mine or YoursUtada Hikaru

This is an Ayataka commercial featuring Hikaru Utada making rice balls (onigiri).

Her expressions as she happily makes onigiri with a friend are particularly striking.

Ayataka is placed beside her, and in the final part of the commercial, there’s a scene where she enjoys Ayataka together with the onigiri she made.

It clearly conveys that this tea is a perfect companion to a meal.

Ezaki Glico Pocky — Pocky Music Festival Announcement: “[Alexandros]” Version

Backseat[Alexandros]

[Alexandros] – Backseat (MV)
Backseat[Alexandros]

This commercial announces that [Alexandros] will appear at the Pocky Music Festival, where applicants and artists perform together, and it builds excitement for the event.

It starts by showing live footage on a smartphone screen, then transitions to on-site visuals, conveying a strong sense of moving closer to the goal.

The song that further emphasizes the power embedded in such simple imagery is [Alexandros]’s “Backseat.” The blend of a driving band sound and soaring vocals is striking, evoking a refreshing atmosphere and a positive, forward-looking feeling.

Ezaki Glico Pocky Share Happy: 'Seven People Appear' Version

J.S.B. HAPPINESSSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu

Sandaime J SOUL BROTHERS from EXILE TRIBE / J.S.B. HAPPINESS Music Video
J.S.B. HAPPINESSSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu

This commercial portrays the excitement of having Pocky by your side, starting with the members of Sandaime J Soul Brothers walking down the red carpet.

As various people gather around the cheerful group, it also expresses the connections between people formed through Pocky.

The song that further highlights the fun, uplifting atmosphere depicted in the visuals is J.S.B.

HAPPINESS by Sandaime J Soul Brothers from EXILE TRIBE.

As the title suggests, the track carries an overall gentle tone, and the powerful vocals layered over its soft sound convey a positive, forward-looking emotion.

Kirin Beverage FIRE ONEDAY BLACK “Tastes great even at room temperature” version

To Feel The FireStevie Wonder

KIRIN FIRE ONEDAY Black TV commercial 'Still Tastes Good at Room Temperature' 15 seconds
To Feel The FireStevie Wonder

This commercial promotes the fact that FIRE’s ONEDAY Black stays delicious even at room temperature, a state often associated with a drop in flavor.

Because the taste lasts, it supports you solidly throughout the day, helping you push forward with strength—depicted through the presence of Kenta Kiritani.

The song that underscores the power of this footage, which portrays such hard work, is the familiar series theme, “To Feel The Fire.” Its blend of gentle instrumentation and vocals that gradually build in intensity is striking, conveying a passion that slowly heats up the heart.