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Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (51–60)

Ezaki Glico Pocky “Valentine” Version

MajesticB’z

Rie Miyazawa gives her “daughter” Sara Minami a Valentine’s Day “secret strategy” lesson, shares her own views on love

This commercial comically depicts a mother, Rie Miyazawa, giving her daughter, Sara Minami, a strategy for how to act on Valentine’s Day.

Using Pocky sticks as stand-ins for people, their simulation naturally brings smiles and creates a positive vibe.

The song that further emphasizes the familial warmth shown in the footage is B’z’s “Majestic.” While it has a gentle atmosphere, the powerful vocals and band sound—featuring acoustic elements—convey a strong sense of positivity.

Ezaki Glico Pocky: How many sticks’ worth should we talk? “Thanks to my family” version

MajesticB’z

Rie Miyazawa & Sara Minami surprise with a giant “Heart Pocky”! Okura Dad: “…over the moon!” <Glico> New Pocky TV commercial (30s) + web video + making-of

Sara Minami and Rie Miyazawa appear as daughter and mother, conveying gratitude and affection to Koji Okura, who plays the father, using Pocky.

They create a big heart out of Pocky boxes, and the expression on the father’s face when he receives it clearly shows his joy.

The song that underscores the warm atmosphere of the video is B’z’s “Majestic.” With a powerful yet gentle sound that incorporates acoustic tones, combined with the dynamic vocals, it effectively conveys a positive, uplifting feeling.

Ezaki Glico Pocky — Pocky Music Festival Announcement: “[Alexandros]” Version

Backseat[Alexandros]

[Alexandros] – Backseat (MV)
Backseat[Alexandros]

This commercial announces that [Alexandros] will appear at the Pocky Music Festival, where applicants and artists perform together, and it builds excitement for the event.

It starts by showing live footage on a smartphone screen, then transitions to on-site visuals, conveying a strong sense of moving closer to the goal.

The song that further emphasizes the power embedded in such simple imagery is [Alexandros]’s “Backseat.” The blend of a driving band sound and soaring vocals is striking, evoking a refreshing atmosphere and a positive, forward-looking feeling.

Ezaki Glico Pocky Share Happy: 'Seven People Appear' Version

J.S.B. HAPPINESSSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu

Sandaime J SOUL BROTHERS from EXILE TRIBE / J.S.B. HAPPINESS Music Video
J.S.B. HAPPINESSSandaime Jē Sōru Burazāzu fromu Eguzairu Toraibu
2017 Autumn: “Share Hapi – 7 People Appear” Version

This commercial portrays the excitement of having Pocky by your side, starting with the members of Sandaime J Soul Brothers walking down the red carpet.

As various people gather around the cheerful group, it also expresses the connections between people formed through Pocky.

The song that further highlights the fun, uplifting atmosphere depicted in the visuals is J.S.B.

HAPPINESS by Sandaime J Soul Brothers from EXILE TRIBE.

As the title suggests, the track carries an overall gentle tone, and the powerful vocals layered over its soft sound convey a positive, forward-looking emotion.

Memorable Commercials [May 2025] (61–70)

Kirin Beverage FIRE ONEDAY BLACK “Tastes great even at room temperature” version

To Feel The FireStevie Wonder

KIRIN FIRE ONEDAY Black TV commercial 'Still Tastes Good at Room Temperature' 15 seconds

This commercial promotes the fact that FIRE’s ONEDAY Black stays delicious even at room temperature, a state often associated with a drop in flavor.

Because the taste lasts, it supports you solidly throughout the day, helping you push forward with strength—depicted through the presence of Kenta Kiritani.

The song that underscores the power of this footage, which portrays such hard work, is the familiar series theme, “To Feel The Fire.” Its blend of gentle instrumentation and vocals that gradually build in intensity is striking, conveying a passion that slowly heats up the heart.

Kirin Beverage FIRE: “FIRE People — Igniting the Working You” (Commercial)

To Feel The FireStevie Wonder

FIRE People — Ignite the Working You —

In the memorable “FIRE Person – Ignite the Working You” spot, whose title ties into the product name, the creators clearly convey who they want to drink this beverage.

In the commercial, Kenta Kiritani appears as a salaryman, shown getting fired up by drinking FIRE.

The phrase “ignite the working you” is striking and compelling, isn’t it? The background music features Kiritani’s cover of “To Feel The Fire,” the FIRE commercial song originally crafted by Stevie Wonder.

Kirin Beverage FIRE Cafe Deli “Birthday” Version

Original songChatto Monchī

Kirin KIRIN 'FIRE' commercial, Café Deli, Birthday

This commercial showcases CAFE Deli, a flavored latte developed as a spin-off of Kirin’s Fire brand, by highlighting it through everyday scenes.

It portrays CAFE Deli as a reward to oneself in daily life, conveying a rich taste that also resonates with the desire to feel stylish.

The relaxed atmosphere of these ordinary, day-to-day moments is accentuated by a song from Chatmonchy.

The light, breezy sound and vocals express the idea of overcoming small everyday troubles with positivity.