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Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (61–70)

Daihatsu Tanto: “Sudden Passion! Safety and Peace of Mind” Version

ORIHIMEToukyou Sukapara Daisu Ookesutora

In this commercial, Yo Oizumi appears to drivers experiencing Smart Assist installed in Daihatsu’s Tanto, powerfully highlighting the sense of security it provides.

It conveys a strong desire for many people to try out these safety features and for them to become the norm.

The music that further emphasizes the security and fun expressed in the visuals is Tokyo Ska Paradise Orchestra’s “ORIHIME.” With a ska sound that incorporates digital tones, it blends the brightness and playfulness of brass instruments with a soaring feeling that looks toward the future.

ANA La Kyushu

Blown by the windMoritaka Chisato

Chisato Moritaka “Blown by the Wind” (Music Video)
Blown by the windMoritaka Chisato

This commercial depicts Chisato Moritaka and her friends traveling through Kyushu and Okinawa, expressing the excitement of encountering new things.

It features various sightseeing spots and local specialties, and by showing them in their hands, it conveys the joy of experiences unique to the region.

Further amplifying the fun and refreshing atmosphere portrayed in the footage is Chisato Moritaka’s “Kaze ni Fukarete.” With a band sound that has depth and hints of folk influences, it conveys bittersweet emotions carried on its gentle tones.

Precisely because the sound also feels tender, the song communicates a will to move forward with positivity.

ANA Okinawa Summer Campaign 1982

Tuxedo BodyLeo Sayer

This commercial straight-up showcases what Okinawa, reached via ANA, is like, with the sea at its heart.

It focuses solely on people walking along the shore, and the bright, bursting smiles you see there convey the freshness and exhilaration of Okinawa’s ocean.

The song that further emphasizes the passion and breeziness felt from these visuals is Leo Sayer’s “Tuxedo Body.” The blend of its gentle sound and expansive vocals is striking, and the soft tones that create a sense of floating have a calming effect that really puts your mind at ease.

USJ NO LIMIT! Blast Off! This is the Super-Energy Special Zone: “Unforgettable First Love” Edition

Original song

UNIVERSAL STUDIOS JAPAN Commercial: “An Unforgettable First Love” (30 seconds)
Original song

Many of you probably remember the 2023 spring commercial titled “An Unforgettable First Love,” don’t you? The first half of the ad portrays a first love that didn’t come to fruition, tightening your chest with a bittersweet ache.

Paired with an acoustic guitar accompaniment and gentle vocals, the background music makes the commercial especially memorable.

SUBARU VIVIO

No no darlin’CHAGE and ASKA

[MV] no no darlin’ / CHAGE and ASKA
No no darlin'CHAGE and ASKA

This is a commercial for the VIVIO, which was sold in the 1990s and still enjoys strong popularity among some car enthusiasts.

While three-cylinder engines are common for kei cars, this model features a four-cylinder engine, as highlighted in the ad.

Despite that uncommon specification, the commercial emphasizes everyday practicality by showing a woman using the VIVIO for shopping, showcasing its nimbleness and convenience for daily use.

To underscore that approachable feel, the ad uses CHAGE and ASKA’s “No no darlin’.” The song’s moody, sweet vocals and accompaniment, along with lyrics that express affection for a loved one, leave a strong impression—it’s a track you can’t help but become absorbed in.

SUBARU VIVIO

Sons and Daughters ~ More than that, what I want to say isCHAGE and ASKA

[MV] Sons and Daughters ~ What I Want to Tell You More Than That / CHAGE and ASKA
Sons and Daughters ~ More than that, what I want to say isCHAGE and ASKA

This is a 1994 commercial for Subaru’s kei car, the VIVIO.

The purple body color—something you’d hardly believe was a factory option and unimaginable today—is super cute and catchy, isn’t it? The VIVIO has a sporty image and enjoys lasting popularity among car enthusiasts, but this ad highlights its compact size, nimble handling, and generous cargo capacity.

For the background music, they again used a song by CHAGE and ASKA, as in past VIVIO commercials.

It’s a track carrying a message to children, with a near–a cappella arrangement that’s both beautiful and powerful.

SUBARU VIVIO

WALKCHAGE and ASKA

[MV] WALK / CHAGE and ASKA
WALKCHAGE and ASKA

This is a commercial for the kei car VIVIO that was sold in the 1990s.

In this ad, the VIVIO RX-R—known for its impressive sporty specs, featuring 4WD and a supercharger—is introduced, and it shows the RX-R swiftly overtaking a car driven by a woman.

Surprisingly, the sporty visuals are set to a ballad by CHAGE and ASKA.

Titled “WALK,” the song was originally released under the name Chage & Asuka in 1989, and then re-released under CHAGE and ASKA in 1992, the year the commercial aired.

Reading the lyrics, which express earnest feelings for a beloved woman, might remind you of a passionate romance you once experienced.