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Lovely commercial jingle

Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (61–70)

ANA Okinawa Campaign 1987

Dance, fish.Yamashita Tatsuro

Tatsuro Yamashita “Soubo (The Masses)” / “Odoroyo, Fish (Dance, Fish)” Music Video
Dance, fish.Yamashita Tatsuro

This commercial conveys the excitement of traveling and spending time in Okinawa through images of Yuriko Ishida enjoying the Okinawan sea.

With sunny skies, crystal-clear water, and her radiant smile layered over it all, it vividly and refreshingly portrays the fun of leisure and sports.

The song that further highlights the gentle exhilaration expressed in these visuals is Tatsuro Yamashita’s “Odoroyo, Fish” (“Let’s Dance, Fish”).

Its light rhythm paired with a soft, memorable melody, and the buoyant layering of sounds, all effectively communicate a sense of joy.

Daihatsu Rocky “Mothership” Version

Freedom In The DarkHotei Tomoyasu

Tomoyasu Hotei / HOTEI – “Freedom In The Dark” [OFFICIAL MUSIC VIDEO]
Freedom In The DarkHotei Tomoyasu

This commercial depicts Masataka Kubota adventuring through a mysterious world in a Daihatsu Rocky, while also highlighting the exhilaration of driving.

Watching him race through an unknown realm conveys the Rocky’s strength and reassurance in adapting to any environment.

The song that emphasizes the unique worldview and power portrayed in the visuals is Tomoyasu Hotei’s “Freedom In The Dark.” The floating effects on the track and vocals are striking, evoking both the anxiety and excitement of leaping into the unknown.

At the same time, the powerfully resonant guitar tone within that sense of weightlessness seems to express a strong will to keep moving forward.

Daihatsu Tanto: “Sudden Passion! Safety and Peace of Mind” Version

ORIHIMEToukyou Sukapara Daisu Ookesutora

In this commercial, Yo Oizumi appears to drivers experiencing Smart Assist installed in Daihatsu’s Tanto, powerfully highlighting the sense of security it provides.

It conveys a strong desire for many people to try out these safety features and for them to become the norm.

The music that further emphasizes the security and fun expressed in the visuals is Tokyo Ska Paradise Orchestra’s “ORIHIME.” With a ska sound that incorporates digital tones, it blends the brightness and playfulness of brass instruments with a soaring feeling that looks toward the future.

ANA La Kyushu

Blown by the windMoritaka Chisato

Chisato Moritaka “Blown by the Wind” (Music Video)
Blown by the windMoritaka Chisato

This commercial depicts Chisato Moritaka and her friends traveling through Kyushu and Okinawa, expressing the excitement of encountering new things.

It features various sightseeing spots and local specialties, and by showing them in their hands, it conveys the joy of experiences unique to the region.

Further amplifying the fun and refreshing atmosphere portrayed in the footage is Chisato Moritaka’s “Kaze ni Fukarete.” With a band sound that has depth and hints of folk influences, it conveys bittersweet emotions carried on its gentle tones.

Precisely because the sound also feels tender, the song communicates a will to move forward with positivity.

ANA Okinawa Summer Campaign 1982

Tuxedo BodyLeo Sayer

This commercial straight-up showcases what Okinawa, reached via ANA, is like, with the sea at its heart.

It focuses solely on people walking along the shore, and the bright, bursting smiles you see there convey the freshness and exhilaration of Okinawa’s ocean.

The song that further emphasizes the passion and breeziness felt from these visuals is Leo Sayer’s “Tuxedo Body.” The blend of its gentle sound and expansive vocals is striking, and the soft tones that create a sense of floating have a calming effect that really puts your mind at ease.

USJ NO LIMIT! Blast Off! This is the Super-Energy Special Zone: “Unforgettable First Love” Edition

Original song

UNIVERSAL STUDIOS JAPAN Commercial: “An Unforgettable First Love” (30 seconds)
Original song

Many of you probably remember the 2023 spring commercial titled “An Unforgettable First Love,” don’t you? The first half of the ad portrays a first love that didn’t come to fruition, tightening your chest with a bittersweet ache.

Paired with an acoustic guitar accompaniment and gentle vocals, the background music makes the commercial especially memorable.

SUBARU VIVIO

No no darlin’CHAGE and ASKA

[MV] no no darlin’ / CHAGE and ASKA
No no darlin'CHAGE and ASKA

This is a commercial for the VIVIO, which was sold in the 1990s and still enjoys strong popularity among some car enthusiasts.

While three-cylinder engines are common for kei cars, this model features a four-cylinder engine, as highlighted in the ad.

Despite that uncommon specification, the commercial emphasizes everyday practicality by showing a woman using the VIVIO for shopping, showcasing its nimbleness and convenience for daily use.

To underscore that approachable feel, the ad uses CHAGE and ASKA’s “No no darlin’.” The song’s moody, sweet vocals and accompaniment, along with lyrics that express affection for a loved one, leave a strong impression—it’s a track you can’t help but become absorbed in.