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Lovely commercial jingle

Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (71–80)

ANA American Express Gold Card 2010

I LOVE YOUOzaki Hiroya

Hiroya Ozaki “I LOVE YOU” Lyric Video
I LOVE YOUOzaki Hiroya
ANA American Express Gold Card (♪ Hiroya Ozaki) (2010)

This commercial portrays Hiroya Ozaki’s feelings as he heads overseas for work, written like a letter, while also expressing his thoughts about his father, Yutaka Ozaki.

The key point is that he’s going abroad for work, not travel, and by presenting it as a different kind of overseas experience than before, it conveys a strong sense of determination.

At the end, the American Express Gold Card is introduced, reflecting the company’s desire to support people who pursue their dreams.

The song featured, “I LOVE YOU,” sung by Hiroya Ozaki, carries respect for his father and is echoed in the visuals as well.

Though they are father and son, the mood of their singing is slightly different, and that difference highlights their individuality and personal feelings.

ANA Okinawa Campaign 1987

Dance, fish.Yamashita Tatsuro

Tatsuro Yamashita “Soubo (The Masses)” / “Odoroyo, Fish (Dance, Fish)” Music Video
Dance, fish.Yamashita Tatsuro
ANA Sports Resort Okinawa – Yuriko Ishida – ♪ Tatsuro Yamashita “Odoroyo, Fish” (Let’s Dance, Fish)

This commercial conveys the excitement of traveling and spending time in Okinawa through images of Yuriko Ishida enjoying the Okinawan sea.

With sunny skies, crystal-clear water, and her radiant smile layered over it all, it vividly and refreshingly portrays the fun of leisure and sports.

The song that further highlights the gentle exhilaration expressed in these visuals is Tatsuro Yamashita’s “Odoroyo, Fish” (“Let’s Dance, Fish”).

Its light rhythm paired with a soft, memorable melody, and the buoyant layering of sounds, all effectively communicate a sense of joy.

Daihatsu Rocky “Mothership” Version

Freedom In The DarkHotei Tomoyasu

Tomoyasu Hotei / HOTEI – “Freedom In The Dark” [OFFICIAL MUSIC VIDEO]
Freedom In The DarkHotei Tomoyasu
DAIHATSU ROCKY TV Commercial: 'Mothership' Version (15 seconds)

This commercial depicts Masataka Kubota adventuring through a mysterious world in a Daihatsu Rocky, while also highlighting the exhilaration of driving.

Watching him race through an unknown realm conveys the Rocky’s strength and reassurance in adapting to any environment.

The song that emphasizes the unique worldview and power portrayed in the visuals is Tomoyasu Hotei’s “Freedom In The Dark.” The floating effects on the track and vocals are striking, evoking both the anxiety and excitement of leaping into the unknown.

At the same time, the powerfully resonant guitar tone within that sense of weightlessness seems to express a strong will to keep moving forward.

Memorable Commercials [May 2025] (81–90)

Daihatsu Tanto: “Sudden Passion! Safety and Peace of Mind” Version

ORIHIMEToukyou Sukapara Daisu Ookesutora

[Daihatsu Tanto Commercial] - Japan Edition 2020 Daihatsu Japan 'TANTO' TV Commercial

In this commercial, Yo Oizumi appears to drivers experiencing Smart Assist installed in Daihatsu’s Tanto, powerfully highlighting the sense of security it provides.

It conveys a strong desire for many people to try out these safety features and for them to become the norm.

The music that further emphasizes the security and fun expressed in the visuals is Tokyo Ska Paradise Orchestra’s “ORIHIME.” With a ska sound that incorporates digital tones, it blends the brightness and playfulness of brass instruments with a soaring feeling that looks toward the future.

ANA La Kyushu

Blown by the windMoritaka Chisato

Chisato Moritaka “Blown by the Wind” (Music Video)
Blown by the windMoritaka Chisato
[CM 1993] ANA Okinawa/Kyushu 30s × 2

This commercial depicts Chisato Moritaka and her friends traveling through Kyushu and Okinawa, expressing the excitement of encountering new things.

It features various sightseeing spots and local specialties, and by showing them in their hands, it conveys the joy of experiences unique to the region.

Further amplifying the fun and refreshing atmosphere portrayed in the footage is Chisato Moritaka’s “Kaze ni Fukarete.” With a band sound that has depth and hints of folk influences, it conveys bittersweet emotions carried on its gentle tones.

Precisely because the sound also feels tender, the song communicates a will to move forward with positivity.

ANA Okinawa Summer Campaign 1982

Tuxedo BodyLeo Sayer

All Nippon Airways (ANA) Okinawa “Okinawa 1982” commercial

This commercial straight-up showcases what Okinawa, reached via ANA, is like, with the sea at its heart.

It focuses solely on people walking along the shore, and the bright, bursting smiles you see there convey the freshness and exhilaration of Okinawa’s ocean.

The song that further emphasizes the passion and breeziness felt from these visuals is Leo Sayer’s “Tuxedo Body.” The blend of its gentle sound and expansive vocals is striking, and the soft tones that create a sense of floating have a calming effect that really puts your mind at ease.

USJ NO LIMIT! Blast Off! This is the Super-Energy Special Zone: “Unforgettable First Love” Edition

Original song

UNIVERSAL STUDIOS JAPAN Commercial: “An Unforgettable First Love” (30 seconds)

Many of you probably remember the 2023 spring commercial titled “An Unforgettable First Love,” don’t you? The first half of the ad portrays a first love that didn’t come to fruition, tightening your chest with a bittersweet ache.

Paired with an acoustic guitar accompaniment and gentle vocals, the background music makes the commercial especially memorable.