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Lovely commercial jingle

Memorable Commercials [May 2025]

We all have at least one or two commercial jingles that we can’t help but hum once we’ve heard them, right? Especially in the broadcasts from May 2025, it feels like there are more and more commercials that make you think, “What’s this song?” and lean in to listen.

Sometimes they’re refreshing, other times they’re songs that beautifully accompany heartwarming stories.

In this article, we’ll introduce CM songs that have left a deep impression on viewers.

You might find yourself reunited with a nostalgic tune or making a brand-new discovery.

Memorable Commercials [May 2025] (71–80)

SUBARU Leone

actressIwasaki Hiromi

This commercial shows Hiromi Iwasaki driving Subaru’s new Leone, conveying its various onboard features and smooth, comfortable ride.

The closing line, “I love it because it’s gentle,” also underscores the Leone’s sense of security.

The song used to enhance the ad’s refreshing atmosphere is Iwasaki’s “Joyu” (“Actress”).

Its sound is striking for blending calmness with a light touch, and the percussion timbres add a sense of passion.

The lyrics, which portray the life of an actress, evoke an image of strength.

USJ The Apothecary Diaries Mystery Walk “Special Movie” Version

Daily life of catsKamizenei Satoru

This is a promotional commercial for a collaboration attraction with the hugely popular series The Apothecary Diaries, which has also been adapted into an anime.

Titled The Apothecary Diaries Mystery Walk, the attraction lets you solve mysteries together with the story’s central characters, Maomao and Jinshi.

The announcement video beautifully captures the anime’s atmosphere.

Naturally, the BGM is a track frequently used in the anime, titled “Maomao’s Daily Life.” Its charm lies in its elegant, soothing melody that makes you want to keep listening.

Citizen Watch 'UNITE with BLUE' Version

INTO THE BLUEB’z

[CITIZEN] Cross-Collection 2025 “UNITE with BLUE” TV commercial. Stunning visuals featuring a new song written by B’z and animation by studio MAPPA! | Wristwatches Structural Color | Citizen Watch
INTO THE BLUEB'z

This commercial conveys the ocean-like allure of CITIZEN’s UNITE with BLUE through beautiful animation.

The story expands from the watch on one’s wrist into an imaginative seascape, expressing beauty and exhilaration through depictions of light filtering into the ocean.

Further elevating these stunning visuals is the song “INTO THE BLUE” by B’z.

With the feel of a gentle yet powerful rock ballad, its sound and vocals evoke a sense of hope for the future.

Memorable Commercials [May 2025] (81–90)

Asahi Beer Asahi Super Dry “For a burning thirst. B’z Session” version

FMPB’z

This commercial depicts an intense jam session between the two members of B’z, conveying how Super Dry quenches their heat and thirst.

Although few words are exchanged, you can sense the trust between them through the layering of sounds and the way they show the same expression when they take a drink.

The song performed in this passionate session, which captures their bond, is “FMP.” The guitar phrases that highlight a sense of speed, and the development in which the vocals stack in response, convey a rising exhilaration as the energy gradually builds.

Human Group “The Answer Is, Human — Song Relay”

Original songKimyō Reitarō

Human Group CM 'The Answer Is, Human — Song Relay' Version (30 seconds)
Original songKimyō Reitarō

This commercial conveys that people are key to solving various social issues, such as the shrinking workforce, an aging society, and the development of the next generation.

It also shows the Human Group’s commitment to supporting the idea that cultivating people leads to building Japan’s future.

Further highlighting the importance and warmth of people is the original song created by Reitaro Kimyo specifically for this CM.

It expresses a resolve to value people and move forward together, and it clearly conveys hope for the future through its lyrics and vocals.

Kirin Beverage Kirin Namacha 'Picture-Perfect Tea' Version

accent colorBialystocks

Bialystocks – Accent Color [Music Video]
accent colorBialystocks

This is a commercial for Namacha, illustrated in a soft touch to depict various people in a range of situations—from cityscapes to nature, and from young people to the elderly.

Each cut is brought to life with illustrations that make you imagine the stories etched within.

The commercial closes with the narrated line, “Living with comfort.” The BGM features Bialystocks’ ‘Sashi-iro,’ a song whose refined, stylish feel fits the mood of the commercial perfectly.

Asahi Beer Style Free: “The Delicious Zero-Carb Draft for Meat” / “Zero-Carb Draft Festival”

MiserlouDick Dale

Featuring the duo Bananaman and Asuka Saito, the ad highlights that Style Free has zero carbs, making it perfect to drink with meals.

It also mentions that despite having zero carbs, it tastes great—and seeing the three of them smiling as they drink really conveys how delicious it is.

The background music is “Miserlou,” a tune often heard on TV and elsewhere.

Many people will recognize the guitar intro and the shout.

The song originally dates back to the 1950s, but Dick Dale covered it in a surf rock style in 1962, and it became a big hit.