A showcase of local commercials from Ishikawa Prefecture: memorable regional ads
If you live in Ishikawa Prefecture, there’s probably at least one phrase or melody you can’t help but hum.
Local commercials packed with that unique hometown atmosphere feel nostalgic and gently warming just by watching them.
In this article, we’ll showcase a wide range of local commercials from Ishikawa.
From beloved spots that make residents nod in recognition to lesser-known hidden gems, we’ve got plenty covered, so enjoy checking them out!
Ishikawa Prefecture local TV commercial special: memorable hometown ads (1–10)
No. 8 Ramen
This is a commercial depicting the dedication of Hachiban Ramen, a company founded in Ishikawa Prefecture that has expanded into Fukui and Toyama as well.
It shows how their vegetable ramen is made, expressing the pursuit of delicious vegetables through dynamic visuals.
The cheerful calls of “Irasshaimase!” are also memorable, conveying an upbeat, forward-looking attitude.
Home Improvement Center Rocky
This is a commercial that introduces Rocky, a home improvement store on the Noto Peninsula in Ishikawa Prefecture, with a bright, upbeat feel.
By clearly depicting its location—about the middle of the Noto Peninsula—it conveys the intention to help viewers remember both the name and the place.
The lively song combined with animations depicting users also gives the impression of expressing a sense of familiarity.
Super Dontaku
This is a commercial that highlights Dontaku—a Noto-born supermarket operating in Ishikawa Prefecture—and its customer-friendly approach.
It has the feel of a clay animation featuring a variety of ingredients, and its soft visuals convey a sense of warmth and familiarity.
The song, which expresses people gradually breaking into smiles, is another key element, helping to evoke the image of a fun, casual place you can use anytime.
First MotorsTogi Makabe
When it comes to First Motors’ commercials—First Motors being the company that sells and buys used cars in Ishikawa Prefecture—it’s well-known that pro wrestlers make an appearance.
In this particular ad, Togi Makabe from New Japan Pro-Wrestling shows up.
After showcasing some powerful wrestling moves, he makes sure to promote First Motors in the latter half of the commercial.
With its striking visuals, it’s a commercial that sticks in your memory after just one viewing.
Docomo Shop Arimatsu
This commercial conveys the friendly vibe of the Docomo Shop Arimatsu while clearly promoting the fact that it has relocated.
Set to a lively, bon-odori-like rhythm, it playfully shares the new location, using rhymes with words like “Arimatsu” and “iten” (relocation).
The message encouraging customers to keep using the shop even after the move is also expressed in a bright, cheerful tone.
Takashūen
This is a commercial that introduces Hotel Takasuen in Wajima City, Ishikawa Prefecture, with a comical vibe.
The repeated “Wajima” phrase and developments like fish suddenly going wild create a unique atmosphere.
The TV spews out fish and water, flooding the house, keeping the tone humorous right to the end.
It’s a video that uses various expressions to show it’s a fun place famed for its seafood.
Miso Manju Honpo Takeuchi
This commercial promotes Takeuchi’s miso manju—well-known as a Noto Tazuruhama souvenir—set to a distinctive song.
The song and dance unfold in various locations, conveying that it’s a famous specialty recognized across a wide area.
It also showcases the different varieties and builds anticipation for the flavor through its visuals.