Local commercials broadcast in Hokkaido
In each region, there are local commercials that are only broadcast there.
In particular, the local commercials from your own hometown are likely familiar from childhood, and many of them probably stick vividly in your memory.
In this article, we’ll showcase a wide selection of local commercials that have aired in Hokkaido.
Given Hokkaido’s unique regional landscape, there are many companies and products not found on Honshu, which means there are lots of local commercials.
We’ve picked out mainly nostalgic local commercials, so please take this opportunity to check them out.
Local commercials broadcast in Hokkaido (1–10)
Nanohana Pharmacy “Peace of Mind Right Nearby” / Making-of VideoNEW!Momoko Fukuchi
The fourth installment in a series now in its seventh year features Momoko Fukuchi gazing out from a city café at the Nanohana Pharmacy outside the window, her calm expression leaving a strong impression.
It conveys the reassurance of having a place nearby where you can seek advice in your everyday life.
Ohashi Trio’s song “Hidamari no Kasa,” which gently wraps around the commercial, leaves a warm afterglow.
Sapporo Beer Sapporo Classic “Mother’s Home Cooking” VersionNEW!Taka and Toshi
The Sapporo Classic commercial features the Hokkaido-born comedy duo Taka and Toshi.
In the “Mother’s Home Cooking” version, Taka appears with his real mother, reminiscing about the past.
The direction beautifully conveys the warmth of family.
The original BGM song, “Let’s Drink Here,” is sung by Taka and Toshi.
It’s a commercial with a simple, comforting vocal that feels good to hear.
Sapporo Senshuan Yama-Oyaji 2024
This commercial expresses the bear depicted on Sapporo Senshuan’s “Yama-Oyaji” in a pop-style animation.
The unique design—a bear wearing skis and carrying a salmon on its back—comes across as fun thanks to the cute animation.
Further highlighting this pop imagery is the original “Yama-Oyaji” song performed by YUKI.
The lyrics are simple, merely describing the visuals, but combined with the light, breezy sound, they convey a bright, cheerful mood.
Jozankei View Hotel
Jozankei View Hotel is a hotel located in the Jozankei Onsen area of Sapporo, Hokkaido.
Since its opening in 1985, it has changed operators a few times, yet it has continued to be loved as one of the largest spa resorts in Hokkaido.
As you’d expect from its hot spring location, the large public baths with a variety of types are a major draw, but you shouldn’t forget the pool known as ‘Mizu no Oukoku Lagoon’ (Water Kingdom Lagoon).
Its TV commercial featuring children happily playing in the pool is especially famous, and even from the footage you can tell there are many attractions to enjoy.
It’s an open, resort-like facility that day-trippers can enjoy as well as overnight guests.
Neighborhood Association Support CM Sapporo City 2025Hamburger Boys
This commercial supports neighborhood association activities in Sapporo and portrays how bonds deepen among friends through these activities.
A key point is that members of the neighborhood association are called “Machi-Tomo” (city pals), and this lighthearted name conveys that it’s easy to join.
It also shows the Hamburger Boys, Machi-Tomo Support Ambassadors, taking part in the activities, highlighting how important and enjoyable they are.
Overall, it invites participation by reframing community-support efforts—often seen as stiff or formal—as something casual and positive.
Bell Shokuhin “Genghis Khan Sauce” – Robot Version
This is a commercial for Bell’s Sauce, an essential accompaniment to Hokkaido’s soul food, jingisukan (grilled mutton).
It’s a charming, friendly ad presented as an illustration featuring robots.
In addition to highlighting the product’s long history, it emphasizes that it holds the number-one market share as a jingisukan sauce.
The background of the visuals is filled with famous Hokkaido landmarks, giving it the appealing flavor of a local commercial.
Pokka Sapporo Food & Beverage Ribbon Napolin “The Secret of Deliciousness” Version
This is a commercial for Ribbon Napolin, a beloved local Hokkaido drink enjoyed by both adults and children.
In this ad, they introduce the secret to Ribbon Napolin’s delicious taste, emphasizing that it’s not only tasty but also made with natural ingredients, making it a drink you can enjoy with peace of mind.
Featuring charming, illustration-led visuals, the commercial feels warm and approachable.