Local commercials broadcast in Hokkaido
In each region, there are local commercials that are only broadcast there.
In particular, the local commercials from your own hometown are likely familiar from childhood, and many of them probably stick vividly in your memory.
In this article, we’ll showcase a wide selection of local commercials that have aired in Hokkaido.
Given Hokkaido’s unique regional landscape, there are many companies and products not found on Honshu, which means there are lots of local commercials.
We’ve picked out mainly nostalgic local commercials, so please take this opportunity to check them out.
- [Famous] Compilation of Local Commercials from Across Japan
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Compilation of commercials featuring Yo Oizumi, Hokkaido’s star
- [Funny Commercials] Hilarious! Memorable Ads
- You've definitely heard it before! The song from the chocolate commercial
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- [April 2026] Introducing the latest commercials all at once! A roundup of noteworthy ads
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- Compilation of candy commercials: from the latest to nostalgic ones
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
Local commercials broadcast in Hokkaido (21–30)
Moving Company Banban
This is a commercial for Hikkoshiya Banban, a moving company that primarily operates in Hokkaido.
The humorous man featured in the ad is Fumiyuki Takada, who was active as a local Hokkaido TV personality.
Also known by the nickname Mr.
Daveman, he was one of Hokkaido’s original star talents.
Along with Takada’s lines, which give viewers a reassuring sense that they can leave everything about moving to the company, many people from Hokkaido will likely recognize the refreshing sound logo that plays at the end of the commercial.
Yakiniku Shoen
Yakiniku Shoen is a yakiniku chain that was centered around Susukino in Hokkaido.
Although all of its locations closed once in the 2000s, it made a comeback in Susukino in 2021 under the management of the Taisei Group.
Its commercial, featuring two clown-like figures in masks dancing and repeatedly announcing a 50% discount, became widely known for its striking visuals.
With the revival of the restaurants, the commercial has returned as well, drawing renewed attention.
Reflecting the times, the “50% off” phrase—which was one factor in the closures—has been changed to “50% back.”
Local commercials broadcast in Hokkaido (31–40)
Ishiya Seika Shiroi Koibito “Happiness is made of Hokkaido’s white,” edition
Shiroi Koibito, manufactured and sold by Ishiya Seika, is widely known nationwide as a classic Hokkaido souvenir.
The history of parody products that have been sold also conveys its popularity and how much of a staple it is.
Inspired by the product name “Koibito” (lover), this commercial is presented as an animation with the theme of “happiness.”
Hokkaido Part-Time Job Information Company Shufukita ‘Consultation with Mother: Anxiety’ Version
This commercial shows a scene where a woman raising a young child consults her mother about balancing housework and her job.
It’s a commercial from Hokkaido Arbeit Johsha, and the main character voices her worry that if she starts working, she might not be able to handle housework and childcare.
But her mother gives her advice that lightens her heart.
Many people raising children might feel the same way as the woman in the commercial.
It’s a message that turns a bit of anxiety into confidence and seems to give you that push to take the first step in your job search.
Bear of the mountains
This is the commercial jingle for “Yama-Oyaji,” a Western-style rice cracker made with plenty of butter and milk and a specialty of Sapporo Senshuan Seika, a long-established confectioner with over 100 years of history.
“Yama-oyaji” originally refers to a brown bear, and the product features an embossed bear wearing skis.
The commercial first aired in 1960 and is a familiar local ad for people in Hokkaido.
Set to retro music, an adorable bear parent and cub appear in animation, and as you watch, you can’t help but grow fond of them!
Wood Castle Taisetsu
Ki no Shiro Taisetsu is a home sales company located in Yubari District, Hokkaido.
It gained attention thanks to TV commercials that aired widely across Hokkaido, making it a well-known company in the region.
The commercials are unique: set to a bright, fast-paced tune, they repeatedly emphasize only the company’s name.
The straightforward approach—omitting all explanations—conveys a strong intention to at least make viewers remember the name.
You can sense a shrewd corporate strategy that prioritizes name recognition above all else.
Calbee Potato Path: Hokkaido Factory Edition
This is a commercial for Calbee’s Hokkaido-exclusive potato chips, Jagaimo-do.
It emphasizes that the product is Hokkaido-focused, using Hokkaido-grown potatoes and being produced at a factory in Hokkaido.
You can really tell these potato chips were made for the people of Hokkaido.
By the way, it seems this commercial airs only within Hokkaido.