Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
Across Japan, there are local commercials that only air within their respective prefectures.
You can probably think of several commercials you’ve been familiar with since childhood, right?
In recent years, there are many local CM enthusiasts as well, and YouTube has numerous uploads of local commercials from all over the country.
Among these highly popular local commercials, this article will focus on those from Shizuoka Prefecture!
We’ve gathered everything from uniquely directed spots to ones with unforgettable jingles, so please enjoy.
Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads (1–10)
Shōan
This is the commercial jingle for Kane-An that airs on Shizuoka FM Broadcasting, an FM radio station in Shizuoka Prefecture.
Speaking of Kane-An, it’s a soba chain with locations mainly in Shizuoka Prefecture, as well as in the Kanto and Tokai regions.
The lyrics, which highlight the deliciousness of their signature sakura shrimp soba, are memorable, and the laid-back melody sticks in your head after just one listen.
I bet many Shizuoka residents can hum this tune.
Eel Pie
Unagi Pie, a beloved specialty from Hamamatsu in Shizuoka Prefecture with nationwide popularity.
This is a commercial for the confection made with a unique method that kneads eel extract into the pie dough.
Accompanied by visuals that convey a sense of Japanese elegance—featuring a woman in traditional dress, a temple, and a garden—a lively melody rings out.
The lyrics, which carry an uplifting message, also leave a strong impression.
Along with the distinctive Unagi Pie phrase sung at the end of the track, it’s a catchy tune that sticks in your head.
Sawayaka “Founding Price Fair” Edition 2014
When it comes to local chains in Shizuoka Prefecture, you can’t leave out Sawayaka! It’s a popular restaurant known for its hamburg steaks, beloved for many years not only by Shizuoka residents but also by people from outside the prefecture.
In this commercial, footage of those hamburg steaks is shown while promoting a great-value fair.
Simple as it is, it’s a CM that really makes you crave Sawayaka’s hamburg steak.
Smaru-tei
Smarutei delivers products made with sakura shrimp and whitebait caught in Suruga Bay, Shizuoka Prefecture.
It features a woman’s voice speaking directly to viewers and a deep male voice repeating the Smarutei catchphrase.
The insert shots of dishes that make anyone crave soba are also memorable.
The footage, which captures the city as it is—filmed at Shizuoka’s tourist spots and in business districts—conveys a local vibe.
It’s a nostalgic commercial that unfolds with Showa-era Japanese scenery, perfectly matched to a restaurant that mainly serves Japanese cuisine.
Bento Dondon
Obento Dondon is a bento chain that operates mainly in Shizuoka Prefecture and across the Kanto and Chubu regions.
A commercial is airing in which three participants take on the role of contestants in a fast-response quiz and answer the question, “What’s the hot topic Happy Gourmet Bento?” When a female contestant answers “Dondon?” a sound effect plays at the same moment, and the image of a woman eating a bento leaves a strong impression.
In the final insert of the commercial, dishes themed around Japanese cuisine are displayed, creating impact alongside the company’s logo.
It’s a beloved local commercial with overwhelming name recognition within Shizuoka Prefecture, adored by a wide range of generations.
Yamazaki CA 2024
Featuring characters that look like they came straight out of the Final Fantasy series, this is a commercial from Yamazaki C.A.
Co., Ltd., headquartered in Shizuoka Prefecture.
It promotes the company’s specialization in cooling—such as freezing, refrigeration, and air conditioning—and, combined with the impactful illustrations, makes for a very memorable ad.
Fuji Safari Park 2019
This is a commercial for Fuji Safari Park, a zoo in Shizuoka Prefecture.
In fact, it’s broadcast not only within Shizuoka but also in the Kanto region, yet it’s a familiar commercial for Shizuoka residents.
The CM song became a hot topic after a comedian incorporated it into their act as a parody.