Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
Across Japan, there are local commercials that only air within their respective prefectures.
You can probably think of several commercials you’ve been familiar with since childhood, right?
In recent years, there are many local CM enthusiasts as well, and YouTube has numerous uploads of local commercials from all over the country.
Among these highly popular local commercials, this article will focus on those from Shizuoka Prefecture!
We’ve gathered everything from uniquely directed spots to ones with unforgettable jingles, so please enjoy.
- [Famous] Compilation of Local Commercials from Across Japan
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
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- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
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- Compilation of in-store supermarket BGM: from the Call-In-kun jingle to original tracks, all in one place
Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads (11–20)
SBS My Home Center

SBS My Home Center hosts model house exhibition events for homebuilders primarily in Shizuoka.
The company, which develops its business rooted in the local community, features a parent-and-child bird in its commercial song.
You can sense a cheerful mood as they sometimes flap their wings or hum.
The birds’ chirping set to a light, lively melody is also striking.
It creates a bright image of a company that delivers comprehensive information on housing manufacturers within Shizuoka Prefecture.
The commercial song has a unique worldview, likening miniature houses and bird nests to model homes.
Doll Enthusiast Mitumitsu 2005

Ningyo no Koko is a doll shop that sells seasonal festival dolls such as Hina dolls and Gogatsu (Boys’ Day) dolls.
This is a commercial for a company that has been loved by people mainly in the Shizuoka area since its founding in 1896.
It concisely conveys the product focus on faces, costumes, and price, while also showing children’s joyful reactions.
The melody, which features traditional Japanese instruments, evokes Japan’s unique culture and the atmosphere of traditional festivities.
It’s a local Shizuoka commercial that conveys the charm of meticulously crafted dolls.
TV Shizuoka

Gotemba-asan no Uta, produced by TV Shizuoka—the station that creates programs broadcast within Shizuoka Prefecture—to commemorate its 10th anniversary.
It’s a song featuring original characters in action, set to lyrics that incorporate place names from Shizuoka.
It became such a hit that it was even released on record within the prefecture.
Accompanied by the upbeat rhythms characteristic of Showa-era pop, it showcases the soaring vocals of Fusako Fujimoto.
The lyrics and melody, which depict the characters’ adventures and create a distinctive world, leave a lasting impression.
Kyurindo Pharmacy Hundred-Year Gyoza 2017

When you think of Shizuoka Prefecture, Hamamatsu gyoza are famous, but this commercial announces that freshly made gyoza are being sold at the Hime Kaido branch of Kyorindo, a local Shizuoka drugstore.
Selling gyoza that are wrapped and grilled right inside a drugstore is pretty striking, isn’t it? Still, the commercial talks about the care they take to serve authentic gyoza, which is sure to pique many people’s interest.
Sanko Corporation

Sanko Corporation, which provides comprehensive human resources services in Shizuoka Prefecture.
Speaking of a local TV commercial that matches the image of a company supporting job hunting and career changes, there’s a song that sings from the perspective of a train running on laid tracks.
It carries a simple yet moving message: “A train can’t change jobs, but people can.” The sight of a train running from morning to dusk to a lively rhythm is sure to give you energy.
It’s a song whose catchy chorus phrase sticks in your head, delivering its message with a cheerful melody.
Entetsu Store Sanriku & Joban Delicious Foods Campaign 2024 “Procurement” VersionErika Uchiyama

For residents of Shizuoka Prefecture, the commercials for Entetsu Store—a supermarket chain centered in Shizuoka—are very familiar.
In the 2024 “Procurement” version, the ad follows the sourcing of fresh fish sold at Entetsu Store.
It really conveys that you can buy fresh, delicious fish there.
Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads (21–30)
Miyahide Dolls, 2018

This is a commercial focusing on the 2018 Boys’ Festival dolls from Ningyo no Miyahide, a doll shop with one of the largest selections in the prefecture, centered on Hina dolls and Boys’ Festival dolls.
Through an animation depicting small children and featuring Boys’ Festival dolls, it conveys the importance of Children’s Day.
The song synchronized with the animation is also a highlight, expressing a wish for children to grow up surrounded by their family’s love.
By portraying the characters’ smiles alongside the strength of the Boys’ Festival dolls, the commercial evokes the excitement of Children’s Day drawing near.


