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[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
[Famous] Compilation of Local TV Commercials from Across Japan (1–10)
OnodenNEW!
This is a commercial that promotes Onoden, an electronics retailer with a store in Akihabara, in a fun, lively way.
In the animated spot, the mascot character Onoden Boy performs a light, upbeat dance, and the overlapping movement of the background adds to the sense of bustle.
Along with the trust earned over its 70-year history, it also conveys a familiar, down-to-earth presence closely connected to everyday life.
Niki GolfNEW!
This is a commercial that conveys the excitement of Futaki Golf, a specialty golf shop mainly operating in the Kanto region.
It plays on the double meaning of a golf swing and musical swing, promoting the joy of golf with a light, lively rhythm.
You can feel the trust in their products and a positive attitude, as they support powerful swings through their equipment.
No. 8 Ramen
This is a commercial depicting the dedication of Hachiban Ramen, a company founded in Ishikawa Prefecture that has expanded into Fukui and Toyama as well.
It shows how their vegetable ramen is made, expressing the pursuit of delicious vegetables through dynamic visuals.
The cheerful calls of “Irasshaimase!” are also memorable, conveying an upbeat, forward-looking attitude.
Koyasan SuzukiCoolpoko
This commercial brightly showcases Koyasan Suzuki’s community-focused approach, with the duo Coolpoko taking the lead.
Through a comedic sequence that features their routine in various settings, the ad conveys a sense of friendliness.
In the end, they don suits and deliver a clear message, also emphasizing a reassuring sense of reliability.
Docomo Shop Arimatsu
This commercial conveys the friendly vibe of the Docomo Shop Arimatsu while clearly promoting the fact that it has relocated.
Set to a lively, bon-odori-like rhythm, it playfully shares the new location, using rhymes with words like “Arimatsu” and “iten” (relocation).
The message encouraging customers to keep using the shop even after the move is also expressed in a bright, cheerful tone.
Kushiage Iyasaka
This is a commercial that showcases the bright, cheerful atmosphere of Kushikatsu Iyasaka, an izakaya in Ishikawa where you can enjoy kushikatsu (deep-fried skewers).
It highlights the interior of the restaurant and the customers having a good time there, and the smiles you see convey the deliciousness and fun.
Another key point is the light, upbeat song that accompanies the visuals; its sprightly tempo makes the sense of enjoyment come through even more strongly.
First MotorsTogi Makabe
When it comes to First Motors’ commercials—First Motors being the company that sells and buys used cars in Ishikawa Prefecture—it’s well-known that pro wrestlers make an appearance.
In this particular ad, Togi Makabe from New Japan Pro-Wrestling shows up.
After showcasing some powerful wrestling moves, he makes sure to promote First Motors in the latter half of the commercial.
With its striking visuals, it’s a commercial that sticks in your memory after just one viewing.
