[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local Commercials Nationwide (91–100)
Bell Shokuhin “Genghis Khan Sauce” – Robot Version
This is a commercial for Bell’s Sauce, an essential accompaniment to Hokkaido’s soul food, jingisukan (grilled mutton).
It’s a charming, friendly ad presented as an illustration featuring robots.
In addition to highlighting the product’s long history, it emphasizes that it holds the number-one market share as a jingisukan sauce.
The background of the visuals is filled with famous Hokkaido landmarks, giving it the appealing flavor of a local commercial.
Pokka Sapporo Food & Beverage Ribbon Napolin “The Secret of Deliciousness” Version
This is a commercial for Ribbon Napolin, a beloved local Hokkaido drink enjoyed by both adults and children.
In this ad, they introduce the secret to Ribbon Napolin’s delicious taste, emphasizing that it’s not only tasty but also made with natural ingredients, making it a drink you can enjoy with peace of mind.
Featuring charming, illustration-led visuals, the commercial feels warm and approachable.
Hokkaido Marukawa Co., Ltd. “Snow Rabbit Silken Tofu / Firm Tofu 3-Layer” Version
This commercial, featuring children with red noses and big ears cheerfully dancing, is for Hokkaido Marukawa’s Yuki Usagi Tofu.
The original song, which highlights its beautiful appearance and soft texture, is likely familiar to people in Hokkaido.
The 57th Banei Kinen (BG1)
This is a commercial introducing Ban’ei horse racing, held only in Obihiro, Hokkaido—the sole place in Japan where it takes place.
Alongside footage of the races, the ad incorporates illustrations from Fist of the North Star, vividly conveying the appeal of Ban’ei racing, where viewers can enjoy the intense battles of the racehorses.
In addition to the visuals, the powerful narration stands out, giving the entire commercial a cool, dynamic feel.
Snow Brand Megmilk Katsugen: Drink to win the match! “For you, too” version
This is a commercial for Soft Katsugen, a lactic acid bacteria drink that’s especially famous among Hokkaido’s local beverages.
Playing on the product name “Katsugen,” it rhythmically promotes it as a good-luck charm, set to the classic 3-3-7 cheer beat.
It’s a CM that sticks with you after just one viewing.
Hokkaido Bank Rapid — because it’s Do-Gin: “Rapid Dancer” versionTaka and Toshi
This is a commercial for Hokkaido Bank featuring the comedy duo Taka and Toshi from Hokkaido, who don a Showa-era male idol look and perform an original song in the style of kayōkyoku.
The music-show-style staging, with many dancers backing their performance, is definitely memorable once you see it!
Sapporo Senshuan Yama-Oyaji 2024
This commercial expresses the bear depicted on Sapporo Senshuan’s “Yama-Oyaji” in a pop-style animation.
The unique design—a bear wearing skis and carrying a salmon on its back—comes across as fun thanks to the cute animation.
Further highlighting this pop imagery is the original “Yama-Oyaji” song performed by YUKI.
The lyrics are simple, merely describing the visuals, but combined with the light, breezy sound, they convey a bright, cheerful mood.
