[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local Commercials Nationwide (91–100)
Kansai TV
This is a commercial where Hachiemon, the station character of Kansai TV (Kantele), shows comical movements and highlights its relaxed cuteness.
The Hachiemons that appear here have beaks in curious colors and, just when you’re wondering what will happen, their mouths flip inside out and they transform into sushi.
They transform in sync, and then nothing in particular happens afterward, which gives it a surreal kind of humor.
Including the narration style, the overall tone is laid-back.
Masuda GlassesShizuka Nakagawa
This is a commercial promoting Masuda Eyewear, a glasses store that has been loved in Mie Prefecture for 90 years, by showcasing the shop’s interior and people wearing glasses.
An important point is that it features the voices of people who use Masuda’s glasses, expressing the role glasses play in everyday life.
It also portrays how different styles of eyewear can help shift one’s mood and enrich daily life.
The ad clearly highlights the value for money and conveys a sense of attentiveness to customers as well.
BandaiMadoka Hoshikaze
This commercial vividly showcases how helpful the Mandai supermarket is in everyday life through the presence of Madoka Hoshikaze.
The key idea is the expression of Mandai spreading out when the refrigerator is opened, clearly conveying how close and familiar it is.
The scenes of enjoying shopping to the music and the basket filling up with products also convey a sense of reassurance that you can find anything you need.
The smiles of the people around her further suggest that it’s a place that enriches daily life.
HeiwadoTakanori Nishikawa
This commercial features Takanori Nishikawa—who hails from Shiga Prefecture and serves as Heiwado’s Special GM—introducing smart ways to save at Heiwado, a supermarket chain centered in Shiga.
It highlights the Heiwado HOP app and clearly explains how you can benefit from using it.
From basic usage to tips for saving even more, the ad cheerfully and brightly shows how to make shopping more enjoyable throughout.
While it mainly focuses on guidance, Nishikawa’s smile right up to the end gives the impression that it also conveys Heiwado’s friendly, approachable image.
Fujitrans “What is a love you won’t compromise on?” versionRAN
A commercial for the Fujitrans Group, a comprehensive logistics company based in Aichi Prefecture.
It portrays the people who work there and the feelings of “love” they have for what they do.
It conveys, with a refreshing touch that overlaps with Ran’s performance, the idea that it’s precisely because they love their teammates and their work that they can achieve greater results.
Since the ad airs only in the limited regions of Aichi, Gifu, and Mie, you can also feel the affection for the local community.
The song that firmly highlights the warmth of the visuals and their breezy atmosphere is Ran’s “Yokan” (Premonition).
A gentle band sound centered on acoustic guitar blends with her vocals, evoking a sense of hope that looks toward the future.
Chugoku Electric Power: “What’s DR?” edition.Chidori, Honoka Matsumoto
This commercial promotes the fact that Chugoku Electric Power is also working on demand response—a new way of using electricity that’s friendly to both the planet and household budgets.
Through lively banter between the comedy duo Chidori and Honoka Matsumoto, it conveys how small changes in how we use electricity can be kinder to the Earth.
Featuring Chidori dressed as vampires tackling household chores, it adds a comedic touch as well.
Sapporo Beer Sapporo Classic “Local Friends” VersionTaka and Toshi
In the Hokkaido-exclusive beer Sapporo Classic commercial, the duo Taka and Toshi, who are from Hokkaido, make an appearance.
This installment is titled “Hometown Friends,” and shows them reminiscing with their local friends, Sapporo Classic in hand.
The direction, which spotlights the land of Hokkaido, is particularly appealing.
The gentle background music is an original song created for the commercial, titled “Let’s Drink Here.” It’s sung by Taka and Toshi, and their unpretentious, down-to-earth vocals add an extra touch of warmth.
