RAG MusicCM
Lovely commercial jingle

[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local Commercials Nationwide (41–50)

Kin-chan Ramen

[Tokushima Seifun] Kin-chan Series Masterpiece Commercials – Compilation [All 18 Types]

Tokushima Seifun, headquartered in Tokushima Prefecture, offers a variety of products, but its instant ramen series “Kinchan Noodle” could be called its flagship.

Although it’s a company based in Tokushima, its products are sold across a wide area west of Shizuoka Prefecture, and its commercials air broadly as well, making it a locally rooted yet nationally recognized brand.

The commercials are especially appealing for their relatable structure—featuring clear product descriptions, the use of celebrities, and catchy music.

[Famous] Compilation of Local Commercials Nationwide (51–60)

Hotel New Awaji

[Sumoto Onsen] Hotel New Awaji Historic Commercials Compilation [All 9 Versions]

Hotel New Awaji is a company centered around hotels located in Sumoto City on Awaji Island, Hyogo Prefecture, with affiliated facilities not only in Hyogo but also in Kyoto and Kagawa.

Its TV commercials are broadcast mainly in the Kansai region and are famous as a hotel name that people in Kansai can’t help but sing.

The CM is simple and easy to understand, introducing what the hotel is like, and its soothing, calming BGM along with the distinctive melodic twist at the end make it stick in your mind.

It’s a beloved local commercial that has been cherished in the Kansai area for many years.

Tako Sho

Takomasa’s takoyaki

When it comes to Osaka’s gourmet food, takoyaki is essential—and Takomasa’s takoyaki is something you can take home as a souvenir.

This commercial promotes Takomasa’s takoyaki, which lets you really feel the essence of Osaka, through a light, catchy song.

A character inspired by takoyaki rolls around playfully, cheerfully conveying the message: please buy some to take home.

Rather than focusing on eating in Osaka, the ad emphasizes the souvenir aspect, expressing the wish that you’ll remember Osaka even after you’ve returned home.

Proud of our flavor

[Okinawa TV Commercial] Aji Jiman [Ganju TV Official]

This is a commercial that conveys the charm of Aji Jiman, an izakaya chain operating in Okinawa Prefecture, in a fun, upbeat way.

The animation depicts people looking forward to their time at the izakaya, and the variety of characters shows that it’s loved by a wide range of generations.

Another key point is how the animation overlaps with a light, catchy song—the layered voices add to the lively atmosphere.

At the same time, the relaxed mood is emphasized, expressing a desire to support moments of unwinding.

Komehyo

Komehyo TV commercial: “Sell what you don’t need to Komehyo” – Nagoya version

This is a commercial for Komehyo, a used buy-and-sell shop born in Aichi Prefecture.

The line “Got stuff you don’t need? Sell it to Komehyo” is repeated rhythmically, making for a pretty impactful presentation.

It’s the kind of ad that sticks with you after a single viewing—perhaps it’s one of your favorite local commercials, too?

Japan Rent-a-Car

Japan Rent-A-Car 8-seater Vellfire CM Summer Edition 30s (old ver.)

This commercial that sparked the reaction, “What are they doing to a rented car?!” is for Japan Rent-A-Car, a company with stores mainly in Aichi Prefecture.

In the ‘8-Passenger Vellfire – Summer’ version, it shows people performing parkour tricks using the rented Vellfire, making for a striking, hard-hitting presentation.

Many of you may also remember Japan Rent-A-Car’s ads that promote their 24-hour operation and affordable rates.

Satsuma Shiranami

Nostalgic commercial: authentic shochu “Satsuma Shiranami”

Satsuma Shuzo, headquartered in Makurazaki City, Kagoshima Prefecture, produces products centered on shochu, and Satsuma Shiranami is one of its flagship offerings.

The TV commercials, which feature striking footage of Kagoshima’s magnificent natural scenery, convey where and how Satsuma Shiranami is made and cherished.

Scenes of the featured talent enjoying shochu suggest an approachable product that anyone can easily pick up.

You can feel a deep affection for the region and a resolve to deliver local specialties to the entire country.