[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local TV Commercials from Around Japan (71–80)
Ichikawaen Tea, 1991
When you think of Shizuoka Prefecture, it’s famous for tea, with many different manufacturers throughout the region.
Among them, Ichikawaen Tea has become well loved, thanks in part to its commercials.
This video includes the catchphrase that Ichikawaen is known for—“Gokkun! Oishii Ichikawaen” (“Gulp! Delicious Ichikawaen”).
The animation has a soft, picture-book-like feel, accompanied by light, airy sounds, and it depicts Shizuoka’s natural scenery and the smiles of children.
The overall lightness and softness convey a sense of wanting people to enjoy tea casually.
Sawayaka “Founding Price Fair” Edition 2014
When it comes to local chains in Shizuoka Prefecture, you can’t leave out Sawayaka! It’s a popular restaurant known for its hamburg steaks, beloved for many years not only by Shizuoka residents but also by people from outside the prefecture.
In this commercial, footage of those hamburg steaks is shown while promoting a great-value fair.
Simple as it is, it’s a CM that really makes you crave Sawayaka’s hamburg steak.
Seiraku Co., Ltd. Go for it, Bari Katsuo-kun! “Take a Quick Gulp” Edition
A commercial for the Shizuoka-exclusive Katsuobushi Chips, “Ganbare! Bari Katsuo-kun.” It’s memorable for its laid-back vibe, where the mascot character, Bari Katsuo-kun, dances while repeatedly chanting the product name.
It’s a local-style ad that feels friendly and oddly addictive.
Yamazaki’s simmered beans, 2005
Yamazaki Co., Ltd., based in Haibara District, Shizuoka Prefecture, has a history of over 130 years and is fondly known in Shizuoka as “Yamazaki of simmered beans.” Among the company’s iconic simmered-bean commercials, this particular spot aired in 2005.
Its distinctive atmosphere—like a performance of a pop enka number on a small platform—leaves a strong impression, and the sparse crowd around the stage adds a humorous touch.
The lyrics clearly promote the simmered beans, straightforwardly expressing the desire for people to try them first.
Yamazaki CA 2024
Featuring characters that look like they came straight out of the Final Fantasy series, this is a commercial from Yamazaki C.A.
Co., Ltd., headquartered in Shizuoka Prefecture.
It promotes the company’s specialization in cooling—such as freezing, refrigeration, and air conditioning—and, combined with the impactful illustrations, makes for a very memorable ad.
Fujisan Kodomo no Kuni, 2006
Starting with a scene where a Moai statue says, “It’s Mount Fuji,” this commercial is quite impactful, isn’t it? It’s a commercial for Fuji Subashiri Kodomo no Kuni, showcasing that you can enjoy various activities including playing in the snow, and it clearly conveys the appeal of the facility.
Kyurindo Pharmacy Hundred-Year Gyoza 2017
When you think of Shizuoka Prefecture, Hamamatsu gyoza are famous, but this commercial announces that freshly made gyoza are being sold at the Hime Kaido branch of Kyorindo, a local Shizuoka drugstore.
Selling gyoza that are wrapped and grilled right inside a drugstore is pretty striking, isn’t it? Still, the commercial talks about the care they take to serve authentic gyoza, which is sure to pique many people’s interest.