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[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local TV Commercials from Around Japan (71–80)

Specialty Kettle

Song of the Hearth

Meibutsu Kamado is a traditional Japanese confectionery from Sakaide City in Kagawa Prefecture, long cherished as a classic Kagawa souvenir.

This commercial—which helped bring Kamado into the spotlight—features a whimsical world where rows of Kamado sing about their own charm.

Kamado are known for their distinctive, indented shape, which is cleverly treated as a mouth, creating visuals that make them look like they’re singing.

Seeing the singing Kamado brings smiles to children’s faces, conveying a strong sense of the confection’s warmth and approachability.

Proud of our flavor

[Okinawa TV Commercial] Aji Jiman [Ganju TV Official]

This is a commercial that conveys the charm of Aji Jiman, an izakaya chain operating in Okinawa Prefecture, in a fun, upbeat way.

The animation depicts people looking forward to their time at the izakaya, and the variety of characters shows that it’s loved by a wide range of generations.

Another key point is how the animation overlaps with a light, catchy song—the layered voices add to the lively atmosphere.

At the same time, the relaxed mood is emphasized, expressing a desire to support moments of unwinding.

Komehyo

Komehyo TV commercial: “Sell what you don’t need to Komehyo” – Nagoya version

This is a commercial for Komehyo, a used buy-and-sell shop born in Aichi Prefecture.

The line “Got stuff you don’t need? Sell it to Komehyo” is repeated rhythmically, making for a pretty impactful presentation.

It’s the kind of ad that sticks with you after a single viewing—perhaps it’s one of your favorite local commercials, too?

Satsuma Shiranami

Nostalgic commercial: authentic shochu “Satsuma Shiranami”

Satsuma Shuzo, headquartered in Makurazaki City, Kagoshima Prefecture, produces products centered on shochu, and Satsuma Shiranami is one of its flagship offerings.

The TV commercials, which feature striking footage of Kagoshima’s magnificent natural scenery, convey where and how Satsuma Shiranami is made and cherished.

Scenes of the featured talent enjoying shochu suggest an approachable product that anyone can easily pick up.

You can feel a deep affection for the region and a resolve to deliver local specialties to the entire country.

Kin-chan Ramen

[Tokushima Seifun] Kin-chan Series Masterpiece Commercials – Compilation [All 18 Types]

Tokushima Seifun, headquartered in Tokushima Prefecture, offers a variety of products, but its instant ramen series “Kinchan Noodle” could be called its flagship.

Although it’s a company based in Tokushima, its products are sold across a wide area west of Shizuoka Prefecture, and its commercials air broadly as well, making it a locally rooted yet nationally recognized brand.

The commercials are especially appealing for their relatable structure—featuring clear product descriptions, the use of celebrities, and catchy music.

Nabana no Sato

[Nagoya/Chukyo Local Commercial] Nabana no Sato (1999)

This commercial promotes how enjoyable it is to spend Christmas at Nabana no Sato by showcasing food, scenery, and people’s expressions.

The most important highlight is the magical, season-only landscapes, which convey a sense of a foreign land and a feeling of fulfillment.

It’s also important that the ad introduces facilities where you can enjoy dining, clearly emphasizing how that contributes to a fulfilling time.

The footage builds anticipation for the place—where you can enjoy a meal, what kinds of views you’ll see—heightening expectations for the visit.

Naniwa Camera

Camera Naniwa TV Commercial – Nostalgic CM 24

This commercial conveys the richness and fun of Camera no Naniwa, where you can get not only cameras but all sorts of things.

It clearly highlights where the stores are located and even shows what you can find there.

The depiction of the image character and people visiting various stores is also key, communicating that the chain spans a wide area.

Accompanied by a light, catchy song, it focuses on presenting the store’s appeal with a bright and enjoyable atmosphere.