[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local TV Commercials Nationwide (21–30)
Akafuku “Isn’t it great to come thanks to blessings?” Edition
This commercial promotes Akafuku, a familiar souvenir from Ise, through a fun animation inspired by period dramas.
The setting resembles a bustling Edo-period town, conveying the cheerful atmosphere of a pilgrimage to Ise.
It then transitions into a light, catchy jingle, and the lively mood shared by everyone communicates the excitement of both the Ise pilgrimage and Akafuku.
The content also seems to express gratitude for the long-lasting love so many people have shown for Akafuku.
Jūmangoku Manjū
This is the commercial that helped popularize the name of Jumangoku Manjū, a Japanese confection from Jumangoku Fukusaya, a sweets shop in Gyoda City, Saitama Prefecture.
It starts with shots of natural scenery set to traditional-style background music, then transitions into narration that extols the charms of Jumangoku Manjū.
The phrase used to highlight its appeal—’Umai, umasugiru!’ (‘Delicious—too delicious!’)—is famous, and from there it came to be recognized as a traditional Saitama confection.
Despite having originated after the war, it became established as a tradition, which shows—commercial and all—just how beloved it is.
Naniwa Camera
This commercial conveys the richness and fun of Camera no Naniwa, where you can get not only cameras but all sorts of things.
It clearly highlights where the stores are located and even shows what you can find there.
The depiction of the image character and people visiting various stores is also key, communicating that the chain spans a wide area.
Accompanied by a light, catchy song, it focuses on presenting the store’s appeal with a bright and enjoyable atmosphere.
Izutsu Yatsuhashi Honpo Yuko
This commercial brightly introduces Yuko, the signature confection from Izutsu Yatsuhashi Honpo and a classic Kyoto souvenir.
The unique look— a woman with a photographic face and an illustrated body—conveys a light, breezy mood as she moves.
Her constant smile throughout is an important touch, expressing not only how delicious Yuko is, but also its convenience and friendly appeal.
The segment featuring limited-edition flavors builds anticipation and heightens the excitement of visiting Kyoto.
Ume Kyuin Komyo-den
This commercial promotes how the Garden Ossuary at Baikyūin Kōmyōden is a wonderful place, using bright visuals and narration.
Cemeteries often carry a somber image, but here the atmosphere is portrayed as light and welcoming, presenting visits as a source of comfort and peace.
The sense of dignity and beauty of the location comes through, suggesting that because it is such an elegant and well-kept place, visiting becomes enjoyable and allows for heartfelt remembrance.
It also carefully highlights practical conveniences, which is an important point, conveying an intention for viewers to consider the place from multiple angles.
Kinki Industrial Credit Union “The Rice Shop Torakichi (4 times a year)” version
This commercial features Torakichi, the image character, cheerfully explaining that by using Kinki Sangyo Credit Union’s time deposit, you can receive rice four times a year.
The storyline has Torakichi delivering rice each season, and the playful remarks about how often he shows up convey Kinsan’s friendly vibe.
Torakichi’s constant smile is another highlight, adding a sense of reassurance.
Overall, it gives the impression that they’re emphasizing the reliability and quality of the rice as well.
551 Horai
551 Horai is a Chinese food retailer known for pork buns and shumai, mainly operating in the Kansai region with Osaka City at its center.
It’s also a classic Kansai souvenir.
Their commercials are primarily aired in Kansai, and the phrase “When there’s 551 Horai” is extremely well-known.
How someone responds to that phrase might even tell you whether they’re from Kansai.
In summer, they sell “551 Ice Candy,” and the commercials are updated specifically for it—seasonal touches like these are part of the appeal.
Both the commercials and the shops have been beloved for many years.