RAG MusicCM
Lovely commercial jingle

[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local TV Commercials Nationwide (21–30)

Kansai Electrical Safety Inspection Association

Why, ya kidding me! “The Story of a Man Who Suddenly Turned into a Kansai Guy One Day” Kansai Electrical Safety Association Web Video Compilation

As its name suggests, the Kansai Electrical Safety Inspection Association is a company that conducts inspections and ensures the safety of electrical equipment, mainly in the Kansai region.

It’s also one of those phrases that people from Kansai find hard to read “normally”; when you try, you can’t help but fall into that distinctive sing-song cadence.

They air many commercials featuring classic Kansai “relatable moments,” which is a big part of their appeal to people living in the area.

With its unique presentation, the ad teaches viewers about electrical safety at home, making it a very catchy commercial.

Sun Television

Oh! Sun ID “Standard Series 07 / 15 seconds” version

If you’re from Hyogo Prefecture, you’ve probably seen commercials from Sun Television, the local broadcaster.

In particular, many people are familiar with the phrase “Oh! Sun TV.” In these commercials, Sun TV’s character named Oh! Sun appears, exuding a delightfully weird-cute vibe and showing a rich array of expressions.

The more you watch, the more that exquisite atmosphere grows on you, doesn’t it?

[Famous] Compilation of Local Commercials Nationwide (31–40)

Osaka Gas

DAY BY DAY surely a better tomorrow

Osaka Gas commercials have featured many star-studded casts over the years, especially from the Kansai region, but many people probably remember this illustrated-style ad as well.

It uses gentle, soft-touch illustrations by Masamichi Ito, and the background music features a song sung by Akiko Yano.

It’s a commercial that brings a calm feeling, reminiscent of the end of the day.

Arima Onsen Hyoe Koyokaku

Arima Onsen Hyoe Koyokaku Commercial

This commercial for Hyoe Koyokaku is also very famous as a local ad in the Kansai region.

Many people probably find themselves humming the song, “To Arima Hyoe no Koyokaku.” It’s a great commercial that clearly promotes the delicious cuisine, spacious hot springs, and relaxing atmosphere.

Eastern Harima Prefectural Citizens BureauHaru Konishi, Rinka Takaoka, Honoka Hata

A compilation of “Commercials of Higashi-Harima,” a Hyogo tourist area alongside Kobe and Himeji

This commercial from the Higashi-Harima Prefectural Citizens Bureau focuses on Higashi-Harima-chan, a member of HYOGO, an idol group themed around Hyogo Prefecture.

Through HYOGO’s portrayal, it self-deprecatingly notes that Higashi-Harima is less flashy compared to Kobe or Himeji, while energetically promoting its charms.

By personifying the region and presenting it as a drama, it’s easier to empathize—and you can’t help but want to cheer it on!

Hyogo Prefecture Silver Human Resources Center AssociationYuuki Tokunaga

Hyogo Prefecture Silver Human Resources Center Association

This is a commercial for the Hyogo Prefecture Silver Human Resources Center Association featuring Yuuki Tokunaga, an enka singer from Osaka who gained attention on “Chidori no Oni Renchan,” showcasing his singing voice.

It has an impressive structure, with a recruitment narration over Tokunaga’s vocals.

The line “We’re looking for your experience” is lovely and seems likely to resonate with those who are thinking, “I still want to keep working.”

Takeyoshi

Takeyoshi CM.mov

This commercial promotes the charms of Shopping Plaza Takeyoshi through scenes inside the store along with a lighthearted song and dance.

The impression of the store being packed with a wide variety of products conveys an exciting sense that you might discover something that catches your eye.

The singing and dancing by staff and customers are also key points, clearly communicating that it’s a place people of all ages can enjoy.