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[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local Commercials Nationwide (41–50)

Roadside Station Akkeshi Taste Terminal Conchiglie 2021

2021.04 Conchiglie commercial

This is a commercial that expresses, with a unique sense of style, the foods you can enjoy at the Conchiglie roadside station in Akkeshi and how satisfying they are.

A mysterious dancer appears with the phrase “Too Tasty, Dance So Dance,” and after a countdown, performs a light, lively dance.

The background is a straightforward mix of Conchiglie’s exterior and food photos, which creates a funny contrast.

The connection between dancing and taste isn’t explained, but the content invites the imagination—suggesting flavors so delicious they make you want to start dancing.

Specialty Kettle

Song of the Hearth

Meibutsu Kamado is a traditional Japanese confectionery from Sakaide City in Kagawa Prefecture, long cherished as a classic Kagawa souvenir.

This commercial—which helped bring Kamado into the spotlight—features a whimsical world where rows of Kamado sing about their own charm.

Kamado are known for their distinctive, indented shape, which is cleverly treated as a mouth, creating visuals that make them look like they’re singing.

Seeing the singing Kamado brings smiles to children’s faces, conveying a strong sense of the confection’s warmth and approachability.

Takemoto Piano

Takemoto Piano commercial

A TV commercial for Takemoto Piano, a company headquartered in Osaka Prefecture that buys and sells used pianos.

The ad is striking for its lively singing and dancing performed on a stage set atop piano keys.

The unique opening, where a cat jumps up in surprise at their energy, also stands out.

There’s also an alternative version featuring a more relaxed vocal style that has become well-loved.

Although it originally aired only in the Kansai and Tokai regions, it is now broadcast nationwide.

With its final musical phrase, the melody and lyrics linger in your head—truly a memorable commercial jingle.

Noboribetsu Bear Park

Nice commercial: Noboribetsu, Noboribetsu Bear Park, 2011

Noboribetsu Bear Park is a bear-centered zoo located in Noboribetsu, Hokkaido, and is among the most famous bear parks in Japan.

It’s also known as an innovative facility that shattered the long-held belief that “brown bears can’t perform tricks.” Its nationwide recognition grew after its commercials, noted for their unique worldview, were featured on TV programs.

With rap-style vocals, a lively beat, and footage of bears bustling about, the commercial is unforgettable once you’ve seen it.

Yagiyama Beny Land

Yagiyama Beny Land is an amusement park located in Sendai, Miyagi Prefecture.

After originally opening as Yagiyama Amusement Park in 1930, it reopened as Yagiyama Beny Land in 1968.

The theme song produced at the time of its 1968 opening became familiar throughout the Tohoku region, helped by frequent appearances in TV commercials.

The lyrics and sound have a bright vibe that straightforwardly convey the scenery around Yagiyama and the fun of Beny Land.

The theme song and its commercials have also gained nationwide recognition, partly because the Tohoku Rakuten Golden Eagles have used the song as a “chance theme” during games.

Kansai Electrical Safety Inspection Association

Why, ya kidding me! “The Story of a Man Who Suddenly Turned into a Kansai Guy One Day” Kansai Electrical Safety Association Web Video Compilation

As its name suggests, the Kansai Electrical Safety Inspection Association is a company that conducts inspections and ensures the safety of electrical equipment, mainly in the Kansai region.

It’s also one of those phrases that people from Kansai find hard to read “normally”; when you try, you can’t help but fall into that distinctive sing-song cadence.

They air many commercials featuring classic Kansai “relatable moments,” which is a big part of their appeal to people living in the area.

With its unique presentation, the ad teaches viewers about electrical safety at home, making it a very catchy commercial.

Bunmeido

#54 [Compilation of Bunmeido Commercials] ♪ Castella is number one, the telephone is number two, and Bunmeido is the 3 o’clock snack

Bunmeido is a long-established confectioner of Castella and wagashi founded in Nagasaki Prefecture in 1900, and a major Castella company that expanded from Nagasaki nationwide.

Its famous catchphrase is “Castella First, Telephone Second,” and the commercial that used this phrase helped propel Bunmeido across the country.

Set to the melody of the overture to ‘Orpheus in the Underworld’ (Can-Can), the ad is simple—just the slogan being sung—which is likely why it sticks in people’s minds.

With philosophies such as making Castella a familiar, everyday treat, Bunmeido became a renowned brand that spread throughout Japan.