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Lovely commercial jingle

[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local Commercials Nationwide (41–50)

Takemoto Piano

Takemoto Piano commercial

A TV commercial for Takemoto Piano, a company headquartered in Osaka Prefecture that buys and sells used pianos.

The ad is striking for its lively singing and dancing performed on a stage set atop piano keys.

The unique opening, where a cat jumps up in surprise at their energy, also stands out.

There’s also an alternative version featuring a more relaxed vocal style that has become well-loved.

Although it originally aired only in the Kansai and Tokai regions, it is now broadcast nationwide.

With its final musical phrase, the melody and lyrics linger in your head—truly a memorable commercial jingle.

Roadside Station Akkeshi Taste Terminal Conchiglie 2021

2021.04 Conchiglie commercial

This is a commercial that expresses, with a unique sense of style, the foods you can enjoy at the Conchiglie roadside station in Akkeshi and how satisfying they are.

A mysterious dancer appears with the phrase “Too Tasty, Dance So Dance,” and after a countdown, performs a light, lively dance.

The background is a straightforward mix of Conchiglie’s exterior and food photos, which creates a funny contrast.

The connection between dancing and taste isn’t explained, but the content invites the imagination—suggesting flavors so delicious they make you want to start dancing.

551 Horai

[Kansai Locals’ Favorite Kansai-Only Commercials] Is there anyone in Kansai who doesn’t know it? “551 Horai” — 551 Pork Buns: When You Have It / When You Don’t (Living Room Version) · Ice Candy: Summer Festival Version

551 Horai is a Chinese food retailer known for pork buns and shumai, mainly operating in the Kansai region with Osaka City at its center.

It’s also a classic Kansai souvenir.

Their commercials are primarily aired in Kansai, and the phrase “When there’s 551 Horai” is extremely well-known.

How someone responds to that phrase might even tell you whether they’re from Kansai.

In summer, they sell “551 Ice Candy,” and the commercials are updated specifically for it—seasonal touches like these are part of the appeal.

Both the commercials and the shops have been beloved for many years.

Noboribetsu Bear Park

Nice commercial: Noboribetsu, Noboribetsu Bear Park, 2011

Noboribetsu Bear Park is a bear-centered zoo located in Noboribetsu, Hokkaido, and is among the most famous bear parks in Japan.

It’s also known as an innovative facility that shattered the long-held belief that “brown bears can’t perform tricks.” Its nationwide recognition grew after its commercials, noted for their unique worldview, were featured on TV programs.

With rap-style vocals, a lively beat, and footage of bears bustling about, the commercial is unforgettable once you’ve seen it.

Yagiyama Beny Land

Yagiyama Beny Land is an amusement park located in Sendai, Miyagi Prefecture.

After originally opening as Yagiyama Amusement Park in 1930, it reopened as Yagiyama Beny Land in 1968.

The theme song produced at the time of its 1968 opening became familiar throughout the Tohoku region, helped by frequent appearances in TV commercials.

The lyrics and sound have a bright vibe that straightforwardly convey the scenery around Yagiyama and the fun of Beny Land.

The theme song and its commercials have also gained nationwide recognition, partly because the Tohoku Rakuten Golden Eagles have used the song as a “chance theme” during games.

Fuji Safari Park

#22 [Fuji Safari Park CM Compilation] ♪ It’s really, really, really, really a lion~

Fuji Safari Park is one of Japan’s largest safari parks, located in Shizuoka Prefecture, and it’s widely known nationwide thanks in part to its TV commercials.

True to the song’s lyrics, lions are kept there, along with many other kinds of animals.

The song is appealing for its straightforward, easy-to-understand content and the powerful vocals of Akira Kushida, familiar for themes like the one from Kinnikuman.

As a commercial song that’s also available in karaoke, among other factors, it’s a commercial with very high name recognition.

Takemoto Piano AI Dance “More and More” Version

Takemoto Piano commercial: “AI Dance: More and More” 15-second version

This commercial keeps Takemoto Piano’s signature jingle as is, while updating the visuals using AI.

It portrays a unique world where giraffes in tuxedos dance, conveying a clear sense of fun amid the strangeness.

A giraffe plays the piano in time with the music, a giant phone appears in the background, and the visuals trace the lyrics—all of which leave a strong impression.