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[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local Commercials from Around Japan (81–90)

Tojoko Toy Kingdom

Toy Kingdom commercial

This commercial introduces Tojoko Toy Kingdom through colorful animation, wholeheartedly showcasing the fun of being there.

The main character is a king who moves the action along, drawing everyone in and expanding the playful world, which really conveys the excitement of the Toy Kingdom.

While it does present the various campaigns on offer, it doesn’t use actual scenery, which only heightens anticipation about what the place is really like.

It’s a video that straightforwardly portrays the idea of a bright, colorful, and fun destination.

Matsumoto Moving Center

Around 1996 commercial: Matsumoto Moving Center — I like the elephant one more.

This commercial aims to make viewers remember Matsumoto Moving Center by its elephant character, using a phone call scenario to convey that message.

A girl answers a call from Matsumoto Moving Center and cheerfully says she likes elephants more than giraffes.

Since it’s the girl responding, there’s no conversation about moving itself, but the elephant character creates a strong sense of friendliness.

The warm atmosphere of the visuals suggests a user-friendly, approachable attitude.

Ume Kyuin Komyo-den

Ume Kyūin Komyōden TV Commercial - Garden Cemetery/Columbarium

This commercial promotes how the Garden Ossuary at Baikyūin Kōmyōden is a wonderful place, using bright visuals and narration.

Cemeteries often carry a somber image, but here the atmosphere is portrayed as light and welcoming, presenting visits as a source of comfort and peace.

The sense of dignity and beauty of the location comes through, suggesting that because it is such an elegant and well-kept place, visiting becomes enjoyable and allows for heartfelt remembrance.

It also carefully highlights practical conveniences, which is an important point, conveying an intention for viewers to consider the place from multiple angles.

Sawatokubutsudan Shop

Local commercial - Mie Television - Sawatoku Buddhist Altar Shop

This is a commercial that promotes Sawatoku Butsudan Shop, headquartered in Tsu City, Mie Prefecture, through light and cheerful singing.

It begins with a choir-like scene, and as the camera gradually pulls back, a butsudan and a Buddhist monk come into view.

The butsudan that appears at that moment is the most important point, clearly conveying that this is a place with a beautiful selection of butsudan.

The overall bright atmosphere leaves the impression of making ancestral memorial offerings feel positive.

Takimoto Butsukodo

Butsudan (Kizugawa City, Kyotanabe City, Yawata City in Kyoto Prefecture) – Takimoto Bukkodo Buddhist Altars

This commercial conveys the idea that a Buddhist altar is an important way to express our feelings for our ancestors, and that Takimoto Bukkodo supports the bond with those ancestors.

What matters here is the act of joining one’s hands in prayer, calling on viewers to press their hands together and offer thanks to their ancestors.

Counting the ten fingers and linking that to saying “thank you” makes gratitude feel close and familiar.

The fact that a young girl delivers the message gives the impression that gratitude is something easy and approachable.

Akafuku “Isn’t it great to come thanks to blessings?” Edition

Akafuku TV Commercial: Akataro — “Isn’t It Great to Go on an Okage Pilgrimage?” Edition

This commercial promotes Akafuku, a familiar souvenir from Ise, through a fun animation inspired by period dramas.

The setting resembles a bustling Edo-period town, conveying the cheerful atmosphere of a pilgrimage to Ise.

It then transitions into a light, catchy jingle, and the lively mood shared by everyone communicates the excitement of both the Ise pilgrimage and Akafuku.

The content also seems to express gratitude for the long-lasting love so many people have shown for Akafuku.

[Famous] Compilation of Local Commercials Nationwide (91–100)

Suzuka Circuit

Suzuka Circuit TV Commercial: “So many ‘I did it!’ moments. Spring 2014.”

This is a commercial that conveys the richness of the place through scenes of children both competing and having fun at Suzuka Circuit’s attractions.

It starts by depicting a tense, confrontational mood with serious expressions, but as they go around the attractions, their faces gradually turn into smiles.

In the end, the two of them dance happily with the characters, and through that image, a strong sense of fulfillment and fun comes across.

It also properly introduces what kinds of attractions are available, making it the kind of content that’s likely to raise expectations for the venue.