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[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local TV Commercials from Across Japan (1–10)

Jewel NaitoNEW!

[Nagoya/Chukyo Local TV Commercial] Naito Jewelry (1991)

This is a commercial that promotes Naitō Jewelers, which handles watches, jewelry, and eyeglasses, using visuals that convey a sense of luxury.

Through imagery showing women’s graceful figures and powerful expressions, it communicates the rich color and allure of jewelry with a unique sense of floating.

The content also evokes the uplifting effect of jewelry and a positive, forward-looking mood.

Ueda pawnshopNEW!Seiko Maneda

Ueda Quality CM: Three-person version

This is a commercial for Shichi Ueda, a pawn shop with locations in Nagoya City.

It emphasizes their confidence in offering high buyback prices and having a store that’s easy to walk into.

Many people think Seiko Matsuda appears in the commercial, but it’s actually the impersonation talent Maneda Seiko! Her voice and appearance are really spot-on, aren’t they?

Toyota Corolla Mie

Toyota Corolla Mie “Doraemon the Movie tie-in advertisement”

This commercial conveys a gentle, relaxed atmosphere that reflects Toyota Corolla Mie’s customer-centric approach.

In a simple scene where a visitor is offered tea, the shared smiles communicate a warm sense of comfort.

It also highlights everyday moments—like picking up children who’ve been playing—which underscores services that fit into daily life.

Another key point is that it features the current campaign, emphasizing an invitation to drop by casually.

[Famous] Compilation of Local TV Commercials Nationwide (11–20)

Nabana no Sato

[Nagoya/Chukyo Local Commercial] Nabana no Sato (1999)

This commercial promotes how enjoyable it is to spend Christmas at Nabana no Sato by showcasing food, scenery, and people’s expressions.

The most important highlight is the magical, season-only landscapes, which convey a sense of a foreign land and a feeling of fulfillment.

It’s also important that the ad introduces facilities where you can enjoy dining, clearly emphasizing how that contributes to a fulfilling time.

The footage builds anticipation for the place—where you can enjoy a meal, what kinds of views you’ll see—heightening expectations for the visit.

Kazama Co., Ltd. Fairy Wings

This is a commercial for Kazama school backpacks that fit the body and are easy to use, promoting the fairy wings with a unique worldview.

It has the feel of a children’s show exercise segment, with kids mimicking the older girl’s movements.

The movements aren’t bright or cheerful; they’re expressed with serious expressions, creating a distinctive tension that even comes off as a bit comical.

The final pose is also a highlight, and the content clearly conveys that the backpack accommodates a variety of movements.

Takimoto Butsukodo

Butsudan (Kizugawa City, Kyotanabe City, Yawata City in Kyoto Prefecture) – Takimoto Bukkodo Buddhist Altars

This commercial conveys the idea that a Buddhist altar is an important way to express our feelings for our ancestors, and that Takimoto Bukkodo supports the bond with those ancestors.

What matters here is the act of joining one’s hands in prayer, calling on viewers to press their hands together and offer thanks to their ancestors.

Counting the ten fingers and linking that to saying “thank you” makes gratitude feel close and familiar.

The fact that a young girl delivers the message gives the impression that gratitude is something easy and approachable.

Suzuka Circuit

Suzuka Circuit TV Commercial: “So many ‘I did it!’ moments. Spring 2014.”

This is a commercial that conveys the richness of the place through scenes of children both competing and having fun at Suzuka Circuit’s attractions.

It starts by depicting a tense, confrontational mood with serious expressions, but as they go around the attractions, their faces gradually turn into smiles.

In the end, the two of them dance happily with the characters, and through that image, a strong sense of fulfillment and fun comes across.

It also properly introduces what kinds of attractions are available, making it the kind of content that’s likely to raise expectations for the venue.