[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local Commercials Nationwide (91–100)
Sapporo Classic: “Hokkaido and 40 Years”Taka and Toshi
This commercial both celebrates the 40th anniversary of Sapporo Classic and conveys gratitude and affection for Hokkaido.
It depicts people living in Hokkaido working hard, followed by scenes of meals and get-togethers; by featuring Sapporo Classic in those moments, it clearly highlights how beloved the beer is in Hokkaido.
The song that overlays the gentle scenes of the people of Hokkaido is “Koko de, Nomou yo.” performed by the duo Taka and Toshi.
With its calm sound and softly layered vocals, it gives the impression of looking back on fond memories, and the lyrics also convey a deep love for Hokkaido.
Yotsuba Dairy Industry: “Together with Dairy Farmers, Now and Always”
This commercial shows the scenery of Hokkaido, where Yotsuba Milk was born, conveying love and gratitude toward its hometown.
It mainly features scenes of dairy farmers, and through depictions like sunlight in the snow and rising steam, it clearly delivers a warm feeling.
The song that further accentuates the gentle atmosphere of the footage is Ayako Ikeda’s “Hikari no Ito.” Built on a calm, piano-centered sound with a soaring vocal layered on top, it also conjures the image of Hokkaido’s vast land, doesn’t it?
[Famous] Compilation of Local Commercials from Across Japan (101–110)
ABC Housing
This commercial perfectly matches a genuine country-style jingle with a nostalgic anime vibe.
If you look closely, you’ll notice an unusual, eye-catching scene: taking a cat for a walk on a leash.
In another version of the ad, the CM song was written and composed by Susumu Sugawara of Billy BanBan, showing ABC Housing’s dedication to its background music.
The exceptionally peaceful country music and the cute art style are truly soothing!
Try dipping it, try pouring it (miso).
Tsukete Miso Kakete Miso is a miso sauce with an elegant sweetness that works with virtually any dish.
Made and sold by Nakamo Co., Ltd., it’s beloved—especially by Aichi residents—as a versatile seasoning.
Its catchy, say-it-out-loud name is a big part of the appeal.
The TV commercial features a light, cheerful melody and shows recommended ways to use it, clearly conveying that it’s great not only for Nagoya specialties but for many kinds of dishes.
The bright, memorable singing boosts the desire to give it a try.
Tonkatsu KYK
In this commercial, after three women each say a single syllable—“K,” “Y,” “K”—the trio together lets out a sultry “Mmm!” It’s the signature phrase of the Tonkatsu KYK ads, a jingle every Kansai resident has likely seen and probably repeated at least once.
While Tonkatsu KYK commercials seem to date back to the late 1960s, the format featuring three women saying the phrase began with the “Three Daughters” edition in 1980.
In the latest version, the “Kurobuta Tonkatsu” edition airing since April 2022, the trio represents the fourth generation of “Three Daughters.”
Hirakata Park
These days, V6’s Junichi Okada appears as “Hirapa Brother” and “Super Director,” making Hirakata Park and its commercials famous nationwide.
Lately, whenever a new Hirapa Brother commercial is announced, it becomes a hot topic and makes the online news.
Hirakata Park has long run funny, Kansai-style commercials that locals tend to love, but many people probably still have a strong image of its chrysanthemum doll displays.
Around the time Black Mayonnaise’s Kosugi became the Hirapa Brother, the commercials’ humor started gaining attention among younger people too.
Asahi Camera
If just hearing “Asahi Do Camera” immediately brings a melody to mind, you’re probably from the Aichi area, right? That’s how catchy the jingle is in the commercials for Asahi Do Camera Co., Ltd.
There are lots of unique versions, and the commercials have completely different vibes depending on the era! Personally, I can’t get enough of the version aired during special sales, where a squid sings the lyrics: “Iikana, iikana, ikanai kan, ikanai kana ikan!” (a punny chant roughly meaning “Should I go, should I go? I gotta go, I really gotta go!”) lol.
