[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local Commercials Nationwide (91–100)
Chugoku Electric Power: ‘Daigo Working Hard to Save Money’ EditionChidori, Honoka Matsumoto
This commercial introduces “Gutto Zutto Club,” Chugoku Electric Power’s members-only website recommended for people who work hard at saving money every day.
It starts with a comedic scene of Daigo waiting for a discount sticker to be put on, and creates a lively mood with Nobu’s witty retorts and Daigo’s frustration when someone grabs a product before he can.
The ad then explains what Gutto Zutto Club offers and clearly, enjoyably shows how it can lead to savings.
Hachiban Ramen
Founded in 1967 in Kaga City, Ishikawa Prefecture, Hachiban Ramen is beloved as a soul food of the locals.
This commercial introduces the care and appeal packed into Hachiban Ramen’s signature dish, the “Vegetable Ramen.” The visuals focus on the high heat that seals in the vegetables’ deliciousness, and the sight of various vegetables leaping into the air conveys the brand’s passion for produce.
By clearly showing the process of how the dish is made, the video also communicates a strong sense of confidence in the product.
[Famous] Compilation of Local Commercials from Across Japan (101–110)
Oumi Housing
Oumi Housing is a housing-related company in Shiga Prefecture.
This commercial really sticks in your ear.
Appearing in it are actor Toshio Kurosawa and comedian Punch Mitsuo.
Punch is dressed like a construction worker while Kurosawa seems to be directing, and they dance together cheerfully—a CM that sucks you in precisely because it makes no sense.
That very absurdity is addictive and keeps you coming back.
Beloved in the Kansai region for many years, this single commercial significantly boosted Oumi Housing’s name recognition.
Doshin Sports
This is a commercial for Doshin Sports, a Hokkaido sports newspaper launched in 1982.
Many people will recognize the ad featuring puppets made from newspaper moving around.
The song used in the commercial is also memorable, isn’t it? With upbeat lyrics, a refreshing vibe, and a catchy melody line, it’s the kind of tune many who heard it back in the day can still hum today.
In 2015, a second version of the song was produced, which also drew attention for featuring Hatsune Miku on vocals.
Satsudora
Satsudora is a drugstore chain headquartered in Sapporo, Hokkaido, with many stores primarily across Hokkaido.
This commercial highlights how easy it is to purchase Satsudora’s products and emphasizes the great prices that let users shop smart.
Featuring a cute animation of a character shopping, its colorful visuals convey the joy of getting good deals.
The overall relaxed tone gives the impression of a brand that gently supports everyday life.
Hidakaya
Hidakaya is headquartered in Omiya Ward, Saitama City, and is well-loved as an easygoing Chinese eatery, mainly in the Kanto region.
This is their very first commercial, in which they talk about the stance they aim to take as a Chinese restaurant chain.
Alongside staples of casual dining like hamburgers and gyudon, they want to become a familiar presence.
They express that aspiration together with the idea of delivering a “go-to flavor” to make it a reality.
The visuals convey a strong passion befitting the words emblazoned on their sign—“Fervent Chinese Diner.”
Lumiere
Lumiere is a discount store headquartered in Hakata Ward, Fukuoka City, with locations mainly across Fukuoka Prefecture.
This commercial captures Lumiere’s customer-first approach, creating a bright, smile-filled atmosphere.
It features a scene where a store clerk kindly helps a child who’s trying hard to reach something on a high shelf, bringing a smile to the child’s face.
The CM song is “Cover in LOVE” by RiZ, a pop unit from Fukuoka, and together with the music, it conveys a gentle, heartwarming vibe.