[Famous] Compilation of Local Commercials from Across Japan
If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.
Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.
You might just encounter that nostalgic clip again.
Be sure to read to the end!
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- [Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
- Local commercials broadcast in Hokkaido
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- [Funny Commercials] Hilarious! Memorable Ads
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Compilation of candy commercials: from the latest to nostalgic ones
- Funny commercial song. Popular funny commercial songs.
- A list of TV commercials from banks nationwide: introducing commercials that convey a sense of security and trust.
[Famous] Compilation of Local TV Commercials from Around Japan (71–80)
Mihomi KOKKO Co., Ltd. “Strawberry Kokko” Version
This is a commercial for Cocco, a popular confection from Shizuoka Prefecture.
The classic version features yellow cake filled with white milk cream, but this ad introduces the strawberry flavor.
The commercial, featuring the original character Ichigo Cocco-chan dancing, is so cute you’ll want to watch it over and over.
Numazu Uogashi Sushi: “Unagi” Edition
This is a commercial for Numazu Uogashi Sushi, a local sushi chain in Shizuoka Prefecture.
If you’re from Shizuoka, it’s probably a familiar spot.
This CM introduces their Unagi Fair, featuring scenes of eel grilling over charcoal and plenty of mouthwatering, appetizing visuals you won’t want to miss!
Shizuoka Shimbun: ‘Parakeet-Style Shizuoka Shimbun’ Edition
This is a Shizuoka Shimbun commercial that aired around 2009.
It’s a humorous ad introducing a fictional service where a parrot reads out the day’s news every morning.
In the commercial, it’s presented as scheduled to start in 2030, but apparently a smartphone app actually came out in 2015.
[Famous] Compilation of Local Commercials from Around Japan (81–90)
Entetsu Store Sanriku & Joban Delicious Foods Campaign 2024 “Procurement” VersionErika Uchiyama
For residents of Shizuoka Prefecture, the commercials for Entetsu Store—a supermarket chain centered in Shizuoka—are very familiar.
In the 2024 “Procurement” version, the ad follows the sourcing of fresh fish sold at Entetsu Store.
It really conveys that you can buy fresh, delicious fish there.
Shōan
This is the commercial jingle for Kane-An that airs on Shizuoka FM Broadcasting, an FM radio station in Shizuoka Prefecture.
Speaking of Kane-An, it’s a soba chain with locations mainly in Shizuoka Prefecture, as well as in the Kanto and Tokai regions.
The lyrics, which highlight the deliciousness of their signature sakura shrimp soba, are memorable, and the laid-back melody sticks in your head after just one listen.
I bet many Shizuoka residents can hum this tune.
Hachiban Ramen
Founded in 1967 in Kaga City, Ishikawa Prefecture, Hachiban Ramen is beloved as a soul food of the locals.
This commercial introduces the care and appeal packed into Hachiban Ramen’s signature dish, the “Vegetable Ramen.” The visuals focus on the high heat that seals in the vegetables’ deliciousness, and the sight of various vegetables leaping into the air conveys the brand’s passion for produce.
By clearly showing the process of how the dish is made, the video also communicates a strong sense of confidence in the product.
Kani Dōraku
This commercial promotes the appeal of Kani Doraku, an Osaka-based chain that serves fresh, delicious crab dishes.
It features close-up shots of various crab dishes, letting viewers practically taste them as they watch thick, tender meat flake apart.
The jingle is also a key element that made Kani Doraku famous: written and composed by Taro Kida and performed by Duke Aces, its simple phrases clearly convey the brand’s charm.
The ad emphasizes the chain’s ability to deliver high-quality crab cuisine at scale and leaves the impression of Osaka’s strong dedication to crab.