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[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local TV Commercials from Around Japan (71–80)

Matsuya Denki

Matsuya Denki Commercial 2010

This commercial conveys, through the staff’s own words, the determined attitude with which Matsuyadenki is striving forward.

It focuses on how they interact with customers, powerfully highlighting their wholehearted efforts to earn a heartfelt “thank you.” The presence of colleagues watching and listening nearby is also a key point, expressing the team’s unity and collaborative spirit.

Throughout, the staff speak with smiles, creating a bright and positive atmosphere for the commercial.

Mie Prefecture Truck Association

Mie Truck Association Official Commercial: Eco-Driving Edition

This is a commercial that lightly expresses the eco-driving stance advocated by the Mie Prefecture Trucking Association through the appearance of a character.

With the easy-to-understand idea that Tracco practices eco-driving, it communicates the intention to eliminate sudden stops and rapid starts.

It also appeals to the fact that these efforts lead to environmental consideration, conveying the creators’ thoughts through the way the truck runs.

While the message conveys a strong ideal, the visuals use cheerful animation, giving the content a friendly feel.

Mie Prefecture Tourism: (Celebration) Commemorating the Opening of the Expressway — “World Heritage Sites Now Even Closer”

[Mie Prefecture Tourism] Have you seen the local commercial yet? (Congrats) In celebration of the highway opening! “A World Heritage Site That’s Now Even Closer”

This commercial highlights Kumano City in Mie Prefecture, introducing what kind of place it is and appealing for people to visit.

It focuses on showcasing the many World Heritage sites, starting with the Kumano Kodo, and conveys the romance of its history.

By featuring not only daytime but also nighttime scenery, it expresses a wish for visitors to take their time exploring.

It also promotes the opening of the expressway, calmly yet powerfully conveying that access has become easier.

[Famous] Compilation of Local Commercials from Around Japan (81–90)

Kyoto International College of Architectural Technology

This is a commercial that conveys, with a cheerful tone, what you can learn at the Kyoto International College of Architectural Technology.

It explains that at this school you can reliably obtain the qualifications needed for architecture and put them to use in your future career.

It also highlights not only achievements in architecture but in interior design as well, appealing to the wide range of options available.

Another point is the members promoting the school with a lively song, creating an image of a positive step toward the future.

Agenaga Mochi

Eimochiya Main Store - Aneyama Mochi Commercial -

This commercial promotes An’ei Mochi, a beloved specialty of Kuwana and Nagashima Onsen, through a light, catchy song.

The phrase “a time-honored flavor preserved by a long-established shop” is a notable highlight, clearly conveying the confidence built over the years.

The visuals also show exactly what the product looks like, which heightens expectations for its taste.

Another key point is that both the product name and the shop’s name are clearly expressed in the song, reflecting a strong desire for viewers to remember the store as well.

Shima Spain Village

Nostalgic commercial: March 1994 — Shima Spain Village, Parque España

This is a commercial that showcases the appeal of Shima Spain Village, where you can feel the atmosphere of Spain through fun attractions and scenery.

It focuses on people enjoying the attractions and their voices, and the prominence of their joyful voices clearly conveys a sense of fulfillment.

The inclusion of the Kintetsu train heading there is also a key point, suggesting a desire for viewers to enjoy the journey to the destination as well.

By presenting a digest of the overall experience, the video builds anticipation for the place.

Kazama Co., Ltd. Fairy Wings

This is a commercial for Kazama school backpacks that fit the body and are easy to use, promoting the fairy wings with a unique worldview.

It has the feel of a children’s show exercise segment, with kids mimicking the older girl’s movements.

The movements aren’t bright or cheerful; they’re expressed with serious expressions, creating a distinctive tension that even comes off as a bit comical.

The final pose is also a highlight, and the content clearly conveys that the backpack accommodates a variety of movements.