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[Famous] Compilation of Local Commercials from Across Japan

If you live away from your hometown, you’ve probably had this experience while chatting with friends or coworkers: “Huh? You don’t know that commercial?” That surprise.

Something you took for granted watching since you were a kid turns out to have been a local commercial that only aired in that region… it’s pretty startling, isn’t it? In this article, we’ve rounded up famous local commercials from around the country.

You might just encounter that nostalgic clip again.

Be sure to read to the end!

[Famous] Compilation of Local TV Commercials Nationwide (11–20)

Hakata Torimon

Hakata Torimon is arguably the most famous souvenir from Fukuoka Prefecture.

It’s one of the commercials you often see within the prefecture, isn’t it? Featuring characters from the manga “Hakatakko Junjo” and its author, Hosei Hasegawa, it’s brimming with Fukuoka flavor.

The sweet and slightly bittersweet exchanges between the characters are enough to make your heart skip a beat—it’s a wonderful commercial.

Izutsu Yatsuhashi Honpo Yuko

Izutsu Yatsuhashi Honpo Yuko commercial

Nama yatsuhashi is a classic Kyoto souvenir sweet.

Among them, the product Yuko by Izutsu is carried by many souvenir shops throughout Kyoto Prefecture.

Many of you may also recognize the gentle original melody that plays in its commercials.

Nago Pineapple Park

Pineapple Park facility guide + weather forecast Pappa Pineapple commercial! (30-second version)

This is a commercial that introduces Pineapple Park, a theme park in Nago City, Okinawa, while its mascot character delivers the weather forecast.

Set to a light, cheerful song, it takes viewers on a tour of the facilities, and the sweeping views of pineapples convey a refreshing feeling and whet expectations for the taste.

The smiles of the children also highlight that it’s a place enjoyable for a wide range of ages.

Ryoyu Pan

Ryoyu Pan “World Masterpieces: Beautiful Girl Series” 2013 Vermeer Girl with a Pearl Earring

This is a commercial that introduces Ryoyu Pan’s popular sweet breads in a unique atmosphere inspired by famous paintings from around the world.

The piece recreated here is Girl with a Pearl Earring, and the girl who appears in it speaks about her feelings toward Ryoyu Pan.

The sweet breads are clearly presented in a ranking, and the key point is that it thoroughly shows what kinds of breads there are.

Ube Heima Buddhist Temple Hall

Ube Heima Buddhist Temple Hall TV Commercial “Sprout” Version

Many people from the prefecture probably remember the commercial for Ube Hyouma Bukkakudō, a Buddhist altar shop in Ube City.

The scene of a boy and girl putting their hands together is striking.

However, what’s especially memorable in Ube Hyouma Bukkakudō’s commercials is the original song with a kayōkyoku flavor.

It’s incredibly impactful and sticks in your head after just one listen!

Confectionery Palace

Okashi Goten Commercial: “Beniimo Ambassador Weather Forecast” Edition

This commercial features the two members of Garage Sale serving as Beni-imo Ambassadors, cheerfully promoting the appeal of beni-imo tarts.

With a bright atmosphere in which the tarts tour famous Okinawan landmarks, the positive vibe also comes through in other people’s expressions.

The song, which includes Okinawan language, is another charm, clearly conveying how beloved it is in the local community.

[Famous] Compilation of Local TV Commercials Nationwide (21–30)

Shiga Prefecture Ishida Mitsunari

Ishida Mitsunari CM <First Release>

Speaking of samurai warlords who represent Shiga Prefecture, Ishida Mitsunari comes to mind.

This is a quirky commercial that introduces what makes Ishida Mitsunari so appealing.

As if pitching a product’s strengths, it comically conveys what kind of person he was.

By thoroughly highlighting even the finer details, it expresses a desire for viewers to feel a sense of familiarity with him.