Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
List of TV commercials from banks nationwide: Introducing commercials that convey a sense of safety and trust (1–10)
Sony Bank “Memories Account” VersionSawa Suzuki, Nana Oda
Official [Sony Bank] [Memories of an Account] 60 seconds
Yutori’s “Seikatsu” was released in 2026, a song that seems to depict the sadness of parting and the suffering that follows.
Its structure is striking, with a band sound that resonates with strength even within a slow tempo, conveying an intense anguish.
The lyrics focus on looking back on memories after a breakup, expressing feelings of discomfort with no longer being a pair.
The song was also used in a Sony Bank commercial themed around a “memory account,” where, set to a gentle rhythm, it appears to portray family memories and bonds.
Oita Bank Happy Card Loan - Daigin Library Version (30 seconds)
Oita Bank Happy Card Loan Card Loan Inspector Version (30 seconds)
This is a commercial for Oita Bank’s card loan featuring Kyoko Fukada.
In the “Daigin Library” segment, she recommends a trip to Egypt to a man who says he wants to learn about the pyramids.
When the man expresses concerns about money, she advises him to “use a card loan.” In the “Card Loan Inspector” segment, Fukada plays an airport security officer who discovers an Oita Bank card among a passenger’s belongings.
You might think she would scold the passenger for using a card loan to travel abroad, but instead she beams and sends them off, saying, “Card loan is bank!” The direction has the feel of a daytime drama aired in the early afternoon, which makes it memorable and amusing.
Mizuho Financial Group “With the Power of Blue, We Take on the Challenge. SAMURAI BLUE” EditionRitsu Doan, Ayase Ueda, Ko Itakura
TV Commercial: “Challenge with Blue. SAMURAI BLUE Edition” [Mizuho Official]
This is a commercial promoting Mizuho Bank’s support for Japan’s national team at the FIFA World Cup.
It features Ritsu Doan, Ayase Ueda, and Ko Itakura, each speaking about their determination for the tournament, along with dynamic shots of them striking the ball, resulting in a cool, polished piece.
The BGM is Fantasista, chosen as a theme song for the 2002 FIFA World Cup.
It’s one of the signature tracks by the rock band Dragon Ash, emblematic of mixture rock that fuses tight rap with a loud band sound.
Resona Group Open a Resona account. “App” version / “ATM” version / “Two-Sword Style” versionMuro Tsuyoshi, Ai Yoshikawa
“Let’s open a Resona account.” App version (15 seconds, with subtitles)
"Let’s open a Resona account." ATM version (15 seconds, with subtitles)
"Let's open a Resona account." Dual-Wielding Version (30 seconds, with subtitles)
This commercial depicts actor Muro Tsuyoshi, now acting as a CM planner, after he pitches a concept for a Resona Bank ad.
The footage begins with Muro’s proposal not being selected.
Then marketer Ai Yoshikawa says, “Actually…” and introduces the concerns and realities Gen Z faces regarding money.
In response, Muro deliberately exclaims, “Then we have to say that in the commercial!” It’s a clever device—talking about making a commercial within the commercial—and it clearly highlights the key selling points.
