Banks are an essential part of our lives, used for things like receiving salaries, saving, and investing.
In Japan, there are many banks ranging from large “megabanks” to community-focused regional banks, and each of them airs TV commercials.
In this article, we’ll introduce a wide selection of commercials from these banks all at once.
Many bank commercials emphasize a sense of security and trust, and they are notable for their storytelling and direction.
It might be interesting to compare the differences among these commercials.
List of TV commercials from banks nationwide: Introducing commercials that convey a sense of safety and trust (1–10)
Resona Group Open a Resona account. “App” version / “ATM” version / “Two-Sword Style” versionNEW!Muro Tsuyoshi, Ai Yoshikawa
“Let’s open a Resona account.” App version (15 seconds, with subtitles)
"Let’s open a Resona account." ATM version (15 seconds, with subtitles)
"Let's open a Resona account." Dual-Wielding Version (30 seconds, with subtitles)
This commercial depicts actor Muro Tsuyoshi, now acting as a CM planner, after he pitches a concept for a Resona Bank ad.
The footage begins with Muro’s proposal not being selected.
Then marketer Ai Yoshikawa says, “Actually…” and introduces the concerns and realities Gen Z faces regarding money.
In response, Muro deliberately exclaims, “Then we have to say that in the commercial!” It’s a clever device—talking about making a commercial within the commercial—and it clearly highlights the key selling points.
Shizuoka Bank Education Loan “Emotion” Version / “Growth” VersionNEW!
Shizuoka Bank Education Loan - Emotional Version
Shizuoka Bank Education Loan Growth Edition
This is a commercial introducing Shizuoka Bank’s education loan.
The “Emotion” version portrays the theme of wanting to do something for someone, depicting the parental love that thinks in terms of “for the children.” The “Growth” version also straightforwardly depicts the parental desire to nurture their children’s interests.
It’s a commercial that empathizes with the wish to let children pursue what they want without worrying about money.
Mizuho Bank “Meguro-san Appears” version / “What a Waste” version / “Meguro-san Double Pose” version / “Meguro-san 5-Minute Pose” versionNEW!Ren Meguro
“Mr. Meguro Appears” Mizuho Account Opening Edition [Get rewards worth up to ¥40,000!] New Life Campaign [Official Mizuho Bank]
“What a Waste” Edition [Get up to 40,000 yen in rewards!] New Life Campaign [Mizuho Bank Official]
“Mr. Meguro’s W Pose” Mizuho Rakuten Card Edition [Get up to 40,000 yen worth of rewards!] New Life Campaign [Official Mizuho Bank]
“Mr. Meguro’s 5-Minute Pose” Mizuho Account Opening Edition [Get up to the equivalent of 40,000 yen! ] New Life Campaign [Official Mizuho Bank]
This is a commercial featuring Ren Meguro that highlights Mizuho Bank’s convenience and value.
It introduces how you can open an account in as little as five minutes and mentions a campaign where you can receive points worth 40,000 yen.
Every spot is packed with humor, creating a very friendly, approachable feel.
Fukuoka Bank Vary “Introducing the Vary Card” / “Save up big at your usual shops” / “Extra savings if you’re 25 or under”NEW!Hiroe Igeta
[Fukuoka Bank] vary “Introducing the Vary Card” Edition
[Fukuoka Bank] vary “Earn a ton at your usual shop” Edition
[Fukuoka Bank] vary “Super savings if you’re 25 or under” edition
This is a commercial introducing the Vary Card, a credit card offered by Fukuoka Bank.
The ad highlights that with the newly launched Vary Card, you can earn points on everyday purchases, and if you’re 25 or younger, you can earn even more points.
It promotes the card as a convenient, money-saving option.
Resona Group: ‘Let that heartbeat add a plus to the future.’Ai Yoshikawa
That heartbeat turns the future positive. Version R (With finance+, make the future positive. 30 seconds)
In a commercial introducing the Resona Group’s concept of “Finance+,” actress Ai Yoshikawa appears.
It highlights their desire to support people in taking the first step toward new challenges, and also mentions that they are the title partner of the B.League.
Kinki Industrial Credit Union “The Rice Shop Torakichi (4 times a year)” version
Kinsan TV commercial: “Torakichi the Rice Dealer (four times a year)” version (broadcast March–April 2025)
This commercial features Torakichi, the image character, cheerfully explaining that by using Kinki Sangyo Credit Union’s time deposit, you can receive rice four times a year.
The storyline has Torakichi delivering rice each season, and the playful remarks about how often he shows up convey Kinsan’s friendly vibe.
Torakichi’s constant smile is another highlight, adding a sense of reassurance.
Overall, it gives the impression that they’re emphasizing the reliability and quality of the rice as well.
Mizuho Financial Group: ‘SAMURAI BLUE’s Blue Challenge – Aiming for the Pinnacle of World Soccer’ (version)Natsuki Deguchi
TV Commercial: “SAMURAI BLUE’s Blue Challenge — To the Pinnacle of World Soccer” [Mizuho Official]
This commercial focuses on SAMURAI BLUE, whom Mizuho also supports, portraying their determination to reach the top of the world while conveying the spirit of our support.
Accompanied by narration from Natsuki Deguchi and centered on scenes from the sport, it powerfully communicates the dynamism and the drive to push forward into the future.
Further highlighting that strength and dynamism is an original track by Kabanagu.
While creating a sense of weightless atmosphere with digital sounds, the music also conveys a sense of speed, evoking the image of charging ahead into the future.
