You often see commercials from the SMBC Group, including Sumitomo Mitsui Banking Corporation, when you’re watching TV, don’t you?
The lavish casting leaves a strong impression, and the performers often become a hot topic.
In this article, we’ll showcase SMBC Group commercials all at once, focusing not only on the star-studded cast but also on the CM songs featured in the videos.
If there’s a commercial you noticed on TV and were curious about, be sure to check this out.
I hope this article helps you find the commercial you were looking for.
Compilation of SMBC Group Commercials [Sumitomo Mitsui Banking Corporation, Sumitomo Mitsui Card, etc.] (1–10)
This is a commercial that introduces Sumitomo Mitsui Card’s Premium Card Loan in the style of an impromptu, on-the-spot interview by a reporter.
The content has the reporter checking various points with us, and the energetic performance by Risa Sakatari, who plays the reporter, conveys a comedic vibe.
Although the interview feels pushy, her friendly smile is memorable, and you can clearly sense that it’s a positive, upbeat campaign.
SMBC Card “Small Everyday Moments, Big World”Mizuki Yamashita
[TV Commercial] Small Everyday, Big World - 30s CP [Mitsui Sumitomo Card Official]
This commercial portraying Mizuki Yamashita’s everyday and extraordinary moments is Sumitomo Mitsui Card’s “Small Everyday, Big World” spot.
Built around the concept of turning the small stresses, adventurous spirit, and V Points that accumulate in daily life into various experiences on an overseas trip, it compellingly depicts Yamashita striving to make her life shine.
It makes you feel that Sumitomo Mitsui Card might help with that.
The BGM is ‘Bicolore,’ said to have been written specifically for this commercial—a song by Nisshoku Natsuko, who performs in a piano-and-vocals style.
SMBC Group TV commercial “Planting Trees for the Future” 60 seconds
Presented in a picture-book style that travels through the past, present, and future, this is the SMBC Group commercial “Planting Trees for the Future,” which introduces the company’s initiatives.
It highlights their support since 2006 for a program called the Furano Nature School and their tree-planting activities as part of that effort, conveying a message of caring about the future and the environment.
The gentle music that perfectly matches the soft illustration style is the song “Kita e Mukau” (Heading North) by singer-songwriter Saho Terao, released in 2020.
Written when her father passed away, its lyrics about encounters and farewells resonate deeply.
This piece features Diane’s Tsuda delivering a message as “the passbook guy” to people embarking on a new chapter in life and beginning to face money matters.
As he shares his thoughts on bank accounts and passbooks, sharp retorts pop up about convenience and fees.
Those concerns are neatly resolved with SMBC’s Olive, which is portrayed as easy to use with no fees.
The content also conveys a comedic vibe, including his expressions when confronted with pointed opinions.
This commercial promotes the fact that SMBC’s Olive has no fees, through a drama starring Domae from Long Coat Daddy.
It depicts various fees that arise in everyday life, exploring the reasons why fees are charged and expressing gratitude that accompanies them.
It also shows how it becomes increasingly hard to accept certain fees, conveying the message that such considerations aren’t necessary if the fees are free.
