Compilation of SMBC Group commercials (including Sumitomo Mitsui Banking Corporation, Sumitomo Mitsui Card, etc.)
You often see commercials from the SMBC Group, including Sumitomo Mitsui Banking Corporation, when you’re watching TV, don’t you?
The lavish casting leaves a strong impression, and the performers often become a hot topic.
In this article, we’ll showcase SMBC Group commercials all at once, focusing not only on the star-studded cast but also on the CM songs featured in the videos.
If there’s a commercial you noticed on TV and were curious about, be sure to check this out.
I hope this article helps you find the commercial you were looking for.
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- A commercial featuring Hana Sugisaki. Showcasing everything from the latest ads to her past appearances in one go.
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Compilation of SMBC Group Commercials [Sumitomo Mitsui Banking Corporation, Sumitomo Mitsui Card, etc.] (11–20)
Mitsui Sumitomo Card Thinking Man “New World” VersionShun Oguri, Munetaka Aoki, Shizuka Ishibashi
This is a Sumitomo Mitsui Card commercial that conveys both the peace of mind of having money on hand and the risks of carrying cash, all within a unique worldview.
Shun Oguri, Munetaka Aoki, and Shizuka Ishibashi each seem to share their thoughts about money in a story-like format, which also evokes an ideal image of going cashless.
It gently expresses the idea that being able to use cashless payments reliably can help make everyday life better.
Mitsui Sumitomo Card Thinking Man: The Feeling of a CoinShun Oguri, Munetaka Aoki
A commercial promoting cashless payments with the tagline “Have a good Cashless,” from the Thinking Man series, “The Feel of Coins.” While there are examples where coins as physical objects are treated with care—such as childhood memories or tossing a coin into a fountain to make a wish—Shun Oguri and Munetaka Aoki discuss how to think about going cashless.
Aoki then suggests, “Let’s save carrying cash for special occasions, as a marker of memories.” It’s a warm message that proposes going cashless while appreciating both the value of handling real money and the convenience and lightness of cashless payments.
Mitsui Sumitomo Card Thinking Man ‘The Appearance of Value’ EditionShun Oguri, Munetaka Aoki
A commercial that gives us a fresh opportunity to think about money: the Thinking Man series, “The Look of Value.” Takamasa Aoki shows up wanting to pay back the money he borrowed and holds out two bills of the same denomination—one worn and one crisp—asking, “Do you prefer the new one or the old one?” When Shun Oguri answers, “The new one,” Aoki replies, “They’re the same amount, you know?” This sparks a deeper discussion between the two about what gives money its value.
And through this exchange, the commercial delivers its message: “Have a good Cashless.” That’s right—it’s a CM that encourages going cashless.
Mitsui Sumitomo Card Thinking Man: Wallet InteriorShun Oguri, Munetaka Aoki, Shizuka Ishibashi
The Thinking Man series commercial “In the Wallet,” featuring Shun Oguri and Shizuka Ishibashi.
The ad depicts a scene where Oguri consults Ishibashi, who plays a police officer, about having dropped his wallet.
Oguri actually dropped two wallets he was carrying at the same time, and they were later found.
However, the cash from one wallet had disappeared, while the amount of money in the other wallet had increased.
The two then discuss whether it’s acceptable to consider the extra money as his own.
It’s hard to prove that money is truly yours, isn’t it? This commercial prompts viewers to think about money in that way, and it ends with the tagline “Have a good Cashless,” making it clear that it promotes going cashless.
Mitsui Sumitomo Card V-Point Electricity: “A Super-Value Electricity Service”
This is a commercial for V-Point Denki, featuring a child actress who performs an original parody song set to the melody of “Pomp and Circumstance.” Through the lyrics, she conveys that points accumulate based on your electricity bill and that there’s a monthly lottery where you can win 10,000 yen, promoting the company as an electricity provider that offers great value.
Solve your store’s problems with Mitsui Sumitomo Card stera pack! “Unused Stamp Cards” / “Unsupported Payments” / “Cumbersome Paperwork”
In the three commercials for the payment service stera pack, they highlight how stera pack can solve store owners’ problems, such as simplifying administrative procedures and supporting various payment methods.
In the “Unused Stamp Card” version, they also show how stera pack can be used for customer acquisition—for example, by enabling a point card function.
It’s the kind of ad that makes anyone running a shop stop and think, “Oh!”
Compilation of SMBC Group Commercials [Sumitomo Mitsui Banking Corporation, Sumitomo Mitsui Card, etc.] (21–30)
Mitsui Sumitomo Card: ‘How to Use the App’ for Kazoku no Osaifu / ‘A Family That’s Close Despite Everything’
This is a commercial for Kazoku no Osaifu, an app that lets you manage prepaid cards and send money.
It showcases, through specific scenarios, the convenience of transferring prepaid card balances within a family so parents can give money to their children whenever needed.
In scenes where cash used to be handed over with, “I can’t make dinner tonight, so buy something with this,” the app enables smooth, smart money transfers instead via the app.