Jim Beam commercials: A comprehensive look at everything from the much-talked-about cast to the direction!
The sound of ice dropping into a glass and the refreshing fizz of carbonation.
Many of you have probably seen those Jim Beam commercials that leave a lasting impression with just such fleeting moments.
They’re characterized by scenes that capture the time spent enjoying Jim Beam—like taking a breather after work or relaxing with friends.
In this article, we’ll introduce a range of those Jim Beam commercials all at once.
Each series has a different vibe, so be sure to compare them and see how they differ.
Jim Beam commercials: A comprehensive rundown of the buzzworthy cast and direction! (1–10)
Suntory Jim Beam Punch Theater (1) “Me Who’s Not Spicy,” (2) “Gentle Me,” (3) “Me on the Night Before the Summer Festival,” (4) “The Recent Me,” (5) “Reliable Me”
This commercial portrays a casual exchange between the two members of Evers and highlights how Jim Beam supports refreshment.
It depicts scenes like Machida being led around by Sasaki and other everyday frustrations for Machida, using his frozen, serious expression to create a comedic tone.
Afterwards, the message comes through that Jim Beam helps you refresh and switch your mindset to a more positive one.
Suntory Jim Beam “JIM Highball × Gurunai” VersionShintaro Moriyama, Seiya
This is a commercial that evokes a TV show concept in which Seiya and Moriyama, each holding a Jim Beam highball, try to guess the prices of dishes.
The setup has Moriyama delivering a punchline when Seiya guesses an overly high price, adding a comical touch—especially given that they’re in an izakaya.
Even though there are supposed to be two of them, the flow where Seiya talks one-sidedly also helps convey a fun, lively atmosphere.
Suntory Jim Beam: ‘JIM Buddies, the Miraculous Business Trip’Shingo Katori, Yui Narumi, Kousuke Suzuki, Amane Okayama
This commercial showcases how perfectly a Jim Beam highball fits fun times with friends, conveyed through the appearances of Shingo Katori, Yui Narumi, Kosuke Suzuki, and Amane Okayama.
The storyline has them meeting up with friends while on a business trip, expressing the bond of wanting to gather and enjoy good times together.
The four of them flash dazzling smiles that leave a strong impression, and throughout the piece you can really feel a refreshing sense of exhilaration.
Suntory Jim Beam “ROOFTOP” VersionRola
This commercial promotes the refreshing sensation of Jim Beam on the rocks, conveyed through Rola’s cool expression.
The striking visual of her blowing on the ice in the glass to make it crackle leaves an impression, and the bold imagery suggests a robust flavor.
The visuals dominated by white and blue also communicate a sense of refreshment, building strong anticipation for the taste.
Suntory Jim Beam “Our JIM Summer” EditionShingo Katori, Yui Narumi, Kousuke Suzuki, Amane Okayama
This commercial portrays Shingo Katori and his friends wholeheartedly enjoying summer, while showing how Jim Beam highballs amplify that fun.
It explains the reason for wearing flashy accessories simply as “because it’s summer,” delivering a message to enjoy the season without overthinking.
With dynamic footage—including lively interactions among friends and beaming, bursting smiles—the spot conveys an energetic pace and leaves a refreshing impression.
Suntory Jim Beam Black ‘Renewal New Release’ Version
This is a commercial that introduces the renewed Jim Beam Black in a cool world that perfectly matches its flavor.
It depicts time spent in a bar with gentle music playing, and the smiles exchanged with those around convey a rising excitement for the taste.
The image of the people featured all holding the same item is also striking, suggesting a flavor that is embraced by many.
Suntory Jim Beam “The Great Roots” versionRola
This commercial portrays the roots of Jim Beam alongside grand, sweeping landscapes, while also conveying the refreshing crispness of its taste.
The image of wind rushing through vast scenery is striking, and the smile of Rola, who appears in the ad, evokes a sense of exhilaration about the flavor.
By showing the wind blowing through various landscapes, the ad communicates both a refreshing feel and a rich taste.