Kubota commercials roundup: spotlight on the cast and direction!
Kubota, which handles machinery used in agriculture, supports the farming industry.
Not only does it hold a large market share in Japan, but Kubota’s agricultural machinery is also widely used overseas.
Kubota actively airs TV commercials as well, and their catchy spots featuring star-studded casts are a major draw.
In this article, we’ll showcase all the Kubota commercials that have aired to date.
Some of them have such engaging stories that you’ll want to watch them over and over—so enjoy!
Kubota commercials roundup: spotlight on the cast and direction!
Kubota “C’est la vie — This is life” version

This moving piece depicting a French farming father and son is a commercial for Kubota, the agricultural machinery company.
The son, who says he used to dislike his father’s catchphrase, “This too is life,” leaves home to start a job.
After he begins living on his own, he comes to understand the feelings behind his father’s words.
It’s a commercial that clearly shows how Kubota supports agriculture not only in Japan, but around the world.



