Compilation of Daihatsu commercials: the cast and BGM are captivating too!
Daihatsu offers a wide lineup of vehicles, including kei cars, compact cars, and crossover SUVs.
One hallmark of the brand is its many commercials that resonate with younger audiences.
They often feature songs by trending domestic artists or covers of classic hits, so the CM songs frequently draw attention.
In this article, we’ll introduce Daihatsu’s commercials, touching on both the cast and the background music.
If there’s a commercial you saw somewhere and were curious about, be sure to check out this article.
Daihatsu commercials roundup: cast and background music are captivating too! (1–10)
Daihatsu Daihatsu Mei “Daihatsu Mei for me” version
This commercial looks back on the cars Daihatsu has released so far through animation, conveying how they have supported people’s lives.
A key point is the focus on compact cars, which highlights the company’s commitment to usability.
Enhancing the cheerful atmosphere of the visuals even more is a parody of Jitterin’ Jinn’s song “Present.” While keeping the original’s light, breezy sound, the lyrics describe how Daihatsu’s cars have supported everyday life.
Daihatsu Taft “Endless Tough” Version
The “Endless Tough” segment is a commercial that showcases the appeal of the Taft, a kei car with an active look.
Scenes of it powering through off-road terrain and parked beside a campsite clearly convey the vehicle’s concept.
The BGM features “RIDE TOUGH!” by THE BAWDIES, written specifically for this CM.
Its rock ’n’ roll–infused sound and driving, high-speed melody are striking and cool.
Daihatsu Atrai ‘Declaration’ Version / ‘Realization’ Version
In Daihatsu’s mini van Atrai commercial, “Declaration,” the focus is on enjoying the Atrai as a space for hobbies.
When you think of a kei van, its appeal is often the large cargo capacity, and many people may have a strong image of it as a work vehicle.
However, this commercial showcases examples of using it as a hobby space—like outfitting it for car camping or setting up a desk to use a computer.
It’s a commercial that highlights the appeal of the new kei van, and some viewers may have found themselves glued to the screen.
The BGM is a track by TENDRE, the solo project of Taro Kawahara, a multi-instrumentalist, and it’s included on his first major album, “IMAGINE.” The scatting-like opening and brass sounds are striking, conveying a message of moving forward just as you are.
With its stylish, pleasant vibe as background music, it’s the kind of song you’ll want to listen to while driving, camping, and in many other situations!
Daihatsu Move Canbus “Scenery You Want to Drive Through” Version
“Song of the Ancients” is featured as an insert song in the film Belle, which also made waves for its collaboration with millennium parade on “U.” Sung by Kaho Nakamura, who voices the in-film songstress Belle, it’s a piece that resonates deeply—even in its stripped-down piano-and-vocal version.
It was also used in Daihatsu’s Move Canbus “Scenery I Want to Drive Through” commercial.
Its ethereal melody intertwines with lyrics that convey urgent longing, enveloping you in a sense of brisk momentum and clarity, as if you’re about to take off.
It makes you want to cut straight through vast natural landscapes.
The “power of song” can, at times, change a life.
Just as our predecessors poured their wishes into music, this track, too, embodies the strength of “a future that music guides and opens.”
Daihatsu Tanto: “I want to connect, protect, and meet.”Yo Oizumi
This commercial conveys the comfort and reassuring ride that lets you enjoy time with your family, shown through Yo Oizumi driving the Daihatsu Tanto Custom.
From Yo Oizumi’s gentle smile and that of a father spending time with his family, you can feel the affection directed toward loved ones.
The song that highlights the gentle atmosphere of the visuals is ASIAN KUNG-FU GENERATION’s “Furetai Tashikametai.” Its tender yet sharp band sound carries a sense of strength that feels like taking steady steps forward.
With male–female vocals featuring Moeka Shiotsuka, it also gives the impression of expressing storytelling and affection.
Daihatsu Tanto Custom: “Tanto Custom that captivates on the street corner”
Formed in 2012 and active in the U.S.
and U.K., the garage rock band Dayglow returned to Japan due to the pandemic, and created “Sink” remotely.
The track was featured in a commercial for the Tanto Custom.
Its band ensemble maintains a tempo that’s relaxed without being too laid-back, and Nobuki Akiyama’s vocals are soothing, enveloping the listener in a gentle mood.
It conveys the charm of small joys—like heading out to your favorite spot on a leisurely day off—and a soft, comforting atmosphere that fits seamlessly into everyday life.
Daihatsu Taft: “Hearts Take Flight”
The commercial for the Taft, a kei-class SUV that Daihatsu released in 2020, stands out with its poppy, youth-oriented presentation.
In the 2021 Taft commercial titled “Hearts Take Flight,” they featured up-and-coming actor Kosei Yuki, and for the music, they used a song by YOASOBI, a group popular among younger generations.
Although ‘Tracing That Dream’ was released a year before the commercial aired, it drew a lot of attention as a track by a popular unit.
The chorus used in the ad has a catchy, memorable melody, so many viewers were likely intrigued by the song.