Compilation of car commercials: A comprehensive showcase of domestic and international automakers, regardless of brand
When you watch TV or browse the internet, you see car commercials all the time, don’t you? Not only domestic manufacturers but also overseas brands are actively producing ads.
Many of these car commercials are particular about their cast and background music, so you probably have at least one that left a lasting impression on you.
In this article, we’ll showcase a wide range of car commercials from both Japanese and international automakers, old and new.
Since the cast, music, and direction vary by model, enjoy spotting the differences as you watch.
Latest CM songs (1–10)
Mercedes-Benz E-Class 2024 commercialNEW!
This commercial introduces the Mercedes-Benz E-Class, showcasing its looks and driving performance down to the finer details.
By overlapping the car with scenic landscapes, it conveys a refreshing sense of driving exhilaration, while also highlighting the interior to communicate comfort and stability.
The music that further accentuates the freshness and grandeur depicted in the visuals is King Gnu’s “MIRROR.” The track is characterized by an airy timbre that evokes the feeling of a new beginning, and its gradually intensifying progression enhances the grand atmosphere.
Mercedes-Benz GO! GLA “Luigi” Version / “Peach” VersionNEW!
This commercial showcases a collaboration between Mercedes-Benz and Super Mario Bros., highlighting exhilarating driving with in-game footage.
The concept features characters enjoying a race in a Mercedes, and by interspersing live-action scenes, the powerful performance and sense of excitement come across even more vividly.
Further accentuating the lighthearted atmosphere and the refreshing thrill of speeding through the scenes is the main theme from the game Mario Kart 8 Deluxe.
It’s a track that conveys the excitement of a story kicking off with a sense of speed, and throughout, elements like the sprightly guitar tones and the bright brass instruments express a sense of fun.
MAZDA FamiliaNEW!
This commercial introduces three models in the Familia lineup all at once: the 4-door, the 3-door, and the Astina.
Set to music, it shows the Familia freely driving around against a pure white background.
Rather than a typical TV ad, it feels more like a concept movie—an extremely cool piece of footage.
The song playing is Sadistic Mika Band’s “Boys & Girls,” a single released in 1989 when the band reunited, also included on the album Tensai.
It’s a brisk rock tune featuring a refreshing mixed vocal by Karen Kirishima and Yukihiro Takahashi that leaves a strong impression.
MAZDA SentiaNEW!
In a Centia commercial that aired in the early 1990s, the Centia is shown speeding through streets in a foreign city.
The stylish exterior naturally catches the eye, and many viewers may have come to admire the car as they watched it cruise leisurely through beautiful scenery.
The background music is Elton John’s 1973 release “Goodbye Yellow Brick Road,” a highly appealing track distinguished by its beautiful, expansive melody and soaring vocals.
Mercedes-Benz “GO! GLA” VersionNEW!
This commercial features a Mercedes-Benz appearing in the world of the game Super Mario Bros., showcasing its powerful drive with a touch of humor.
After depicting a power that seems to brush aside any obstacle, the ad transitions to live action, expressing fun by also including the idea that a live-action Mario can take damage from the smallest things.
To amplify the excitement of this collaboration with the game, the chosen track is the “Ground Theme” from Super Mario Bros.
It’s an iconic series-defining piece with a cheerful rhythm and timbre that powerfully conveys the thrill of an adventure beginning.
BMW 6 Series Gran Coupé 2012NEW!
In the commercial for the 6 Series Gran Coupe that aired in 2012, it shows the car dashing along a single road laid across a vast expanse of land.
Its sharp, striking exterior really grabs attention even within the short ad.
And the powerful melody playing in the background is “New Dawn Fades.” Originally a 1979 song by Joy Division, the version used here is a cover by Moby.
BMW THE 3 EDITION SHADOW “Pride shines brightest when kept within.”NEW!
The special-edition BMW 3 Series, Edition Shadow, captivates with a sophisticated black-themed design.
In the serene visuals, the black grille and exclusive wheels command a strong presence.
Its deliberately unspoken aesthetic conveys a sense of composure and refinement.
Why not experience this special drive for yourself?