A roundup of Mercedes-Benz commercials. The refined presentation highlights the allure of their sophisticated cars.
Mercedes-Benz, the German-born automaker, is widely perceived in Japan as a luxury brand.
Their commercials enhance that image even further, showcasing refined ride comfort and stylish design in compelling ways.
In this article, we’ll introduce a comprehensive lineup of Mercedes-Benz commercials produced to date.
There are many ads distinguished by their sophisticated visual beauty, so please take your time and enjoy them.
Mercedes-Benz commercial roundup: captivating direction that conveys the appeal of a sophisticated car (1–10)
Mercedes-Benz “GLC Sports Birth” EditionNEW!
Mercedes-Benz has introduced new trims for the GLC lineup: the GLC Sports and GLC Coupe Sports.
The bold design featuring the standard AMG Line and the commanding presence of 20-inch large-diameter wheels really catch the eye.
The practicality that handles everything from city driving to long trips in comfort, along with the allure of a refined, sporty drive, is tightly packed into this short commercial.
Mercedes-Benz E-Class 2024 commercialNEW!
This commercial introduces the Mercedes-Benz E-Class, showcasing its looks and driving performance down to the finer details.
By overlapping the car with scenic landscapes, it conveys a refreshing sense of driving exhilaration, while also highlighting the interior to communicate comfort and stability.
The music that further accentuates the freshness and grandeur depicted in the visuals is King Gnu’s “MIRROR.” The track is characterized by an airy timbre that evokes the feeling of a new beginning, and its gradually intensifying progression enhances the grand atmosphere.
Mercedes-Benz GO! GLA “Luigi” Version / “Peach” VersionNEW!
This commercial showcases a collaboration between Mercedes-Benz and Super Mario Bros., highlighting exhilarating driving with in-game footage.
The concept features characters enjoying a race in a Mercedes, and by interspersing live-action scenes, the powerful performance and sense of excitement come across even more vividly.
Further accentuating the lighthearted atmosphere and the refreshing thrill of speeding through the scenes is the main theme from the game Mario Kart 8 Deluxe.
It’s a track that conveys the excitement of a story kicking off with a sense of speed, and throughout, elements like the sprightly guitar tones and the bright brass instruments express a sense of fun.
Mercedes-Benz “GO! GLA” VersionNEW!
This commercial features a Mercedes-Benz appearing in the world of the game Super Mario Bros., showcasing its powerful drive with a touch of humor.
After depicting a power that seems to brush aside any obstacle, the ad transitions to live action, expressing fun by also including the idea that a live-action Mario can take damage from the smallest things.
To amplify the excitement of this collaboration with the game, the chosen track is the “Ground Theme” from Super Mario Bros.
It’s an iconic series-defining piece with a cheerful rhythm and timbre that powerfully conveys the thrill of an adventure beginning.
Mercedes-Benz CLA “Soul (Super Bowl Commercial)”NEW!
This commercial depicts a man who notices a Mercedes sign in town and, through his imagination, conveys what kinds of experiences are possible if you have a Mercedes.
It strongly highlights not only the driving performance but also the cool looks, and it cheerfully introduces the many kinds of excitement you can enjoy.
Further enhancing that upbeat atmosphere is the Rolling Stones’ “Sympathy For The Devil.” The bouncy piano and percussion are striking, and the way the sounds and vocals gradually layer conveys a real sense of exhilaration.
Mercedes-Benz The new C-Class “The Quintessence of Mercedes.”NEW!
This is a commercial introducing Mercedes-Benz’s new C-Class, highlighting the meticulous craftsmanship and the relentless pursuit of ideals embedded within it.
The key phrase is “the essence of Mercedes,” which conveys beauty and comfort while also communicating a sense of excitement.
Further accentuating the exhilaration of embarking on a new experience portrayed in the visuals is Seiho’s track.
The progression from a quiet sound into an expansive sonic landscape is striking, evoking a positive feeling of moving toward the future.
Mercedes-Benz smart 2010NEW!
This commercial features Steve Appleton showcasing his singing and playing while riding in a Mercedes-Benz smart, highlighting the comfort within its compact space.
It’s also striking how not only his passenger but people around them gather like friends, conveying a sense of a comfortable ride that makes everyday life more enjoyable.
The song that further amps up the fun atmosphere with friends depicted in the footage is Steve Appleton’s “Inner City Lover.” The key points are the gentle vocals layered over a light, breezy sound, giving the impression that the fun gradually builds.