A roundup of Mercedes-Benz commercials. The refined presentation highlights the allure of their sophisticated cars.
Mercedes-Benz, the German-born automaker, is widely perceived in Japan as a luxury brand.
Their commercials enhance that image even further, showcasing refined ride comfort and stylish design in compelling ways.
In this article, we’ll introduce a comprehensive lineup of Mercedes-Benz commercials produced to date.
There are many ads distinguished by their sophisticated visual beauty, so please take your time and enjoy them.
Mercedes-Benz commercial roundup: captivating direction that conveys the appeal of a sophisticated car (1–10)
The EQC
Blinding Lights is a song that consciously draws heavily on 80s disco music.
It was released in 2019 by The Weeknd, an R&B singer from Canada.
From the moment the catchy synthesizer melody—one listen and it sticks in your head—kicks in, it whisks you away to a stylish, nighttime cityscape.
Its sense of speed makes it especially perfect for car commercials, almost as if you’re out driving.
The song’s similarities to a-ha’s Take On Me have also made mashups of the two tracks popular.
EQ「Magical Garage」
The commercial “Magical Garage” features a near-futuristic garage, as suggested by the title, and showcases the impressive performance of the electric vehicle inside it.
The original jazz track expresses the protagonist’s sense of anticipation as the performance is introduced.
The trumpet and drums seem to mirror a quickening heartbeat.
Also, pay attention to the moment about 15 seconds from the end when the tempo slows down briefly, then surges forward all at once—it’s a particularly satisfying shift.
The new CLS Debut
Within the Mercedes-Benz lineup, the CLS stands out as a four-door coupe characterized by a simple design and a composed atmosphere.
Here is the commercial for the new CLS model announced in 2018! The music was specially composed for the CM by musician Kazumasa Hashimoto, who performs under the name Kazumasa Hashimoto.
The ambient, environmental-music-like vibe—where the engine and driving sounds blend seamlessly with the coastal scenery—is incredibly appealing.
The new GLC
The new GCL’s commercial song starts with a guitar tone like a countdown at the beginning of a car race.
It sparks an irresistible excitement and anticipation that makes you wonder how it will drive and what features it has.
Once the vocals kick in, the sense of power intensifies, even bordering on imposing.
That very strength may be what makes this car look even more appealing.
The cool way it charges through mountain passes and rough roads feels smart—and that sense of sharpness comes from the power of this melody.
The new GLA
In the Mercedes-Benz “The new GLA” commercial, the car glides smoothly along regardless of whether it’s an unmaintained natural trail or an urban asphalt road.
The CM song with its stylish, ’80s-evoking melody is Nulbarich’s “LUCK.” Listening to it puts you in the mood to enjoy a cool, laid-back drive.
Both the lyrics and the music video give off a driving vibe, letting you feel like you’re on a drive even if you’re not in a car.
With a cool Benz and a chic track like this, a driving date seems destined to go well!
E-Class「How does it feel?」
This piece was created by Yessian Music, a sound company specializing in surround mixing for original music and sound design for films, commercials, and television.
“Masterpiece” is a perfect fit for the Mercedes-Benz E-Class, a model that combines style with luxury.
The lower-register electric guitar maintains a steady tempo while conveying a sense of speed.
It also carries a 1970s British rock vibe, and although it may seem simple at first glance, it blends traditional weight and gravitas—truly a Masterpiece in every sense of the word.
The new GLB
The commercial for “The new GLB” portrays a father and daughter’s dreams brought to life by a Mercedes-Benz.
The commercial’s song that colors their wonderful relationship is Stevie Wonder’s “My Girl.” Originally by the American R&B group The Temptations, this track—featured on the album “My Cherie Amour,” titled in Japanese as “愛するあの娘に”—has been covered by many artists besides Stevie Wonder.
Its lyrics, which depict the pure feelings of first love inspired by meeting a special girl, gently warm the heart.