A roundup of Mercedes-Benz commercials. The refined presentation highlights the allure of their sophisticated cars.
Mercedes-Benz, the German-born automaker, is widely perceived in Japan as a luxury brand.
Their commercials enhance that image even further, showcasing refined ride comfort and stylish design in compelling ways.
In this article, we’ll introduce a comprehensive lineup of Mercedes-Benz commercials produced to date.
There are many ads distinguished by their sophisticated visual beauty, so please take your time and enjoy them.
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Compilation of Mercedes-Benz commercials: captivating presentations that convey the allure of sophisticated cars (11–20)
Mercedes-Benz The new A-Class. -Next Stage with YOU
In the Mercedes-Benz “The new A-Class” commercial featuring a collaboration with Perfume, the song used is Perfume’s “Next Stage with YOU.” The CM also features the members of Perfume as 3D animated characters created by illustrator Yoshiyuki Sadamoto, known for his work on the Neon Genesis Evangelion series.
Even as animated characters, they deliver a brilliant dance performance.
The melody, brimming with Yasutaka Nakata’s signature style, along with the song’s title, evokes a sense of anticipation for the next new stage that the A-Class promises to reveal.
The new GLC
The new GCL’s commercial song starts with a guitar tone like a countdown at the beginning of a car race.
It sparks an irresistible excitement and anticipation that makes you wonder how it will drive and what features it has.
Once the vocals kick in, the sense of power intensifies, even bordering on imposing.
That very strength may be what makes this car look even more appealing.
The cool way it charges through mountain passes and rough roads feels smart—and that sense of sharpness comes from the power of this melody.
EQ「Magical Garage」
The commercial “Magical Garage” features a near-futuristic garage, as suggested by the title, and showcases the impressive performance of the electric vehicle inside it.
The original jazz track expresses the protagonist’s sense of anticipation as the performance is introduced.
The trumpet and drums seem to mirror a quickening heartbeat.
Also, pay attention to the moment about 15 seconds from the end when the tempo slows down briefly, then surges forward all at once—it’s a particularly satisfying shift.
The new GLB
The commercial for “The new GLB” portrays a father and daughter’s dreams brought to life by a Mercedes-Benz.
The commercial’s song that colors their wonderful relationship is Stevie Wonder’s “My Girl.” Originally by the American R&B group The Temptations, this track—featured on the album “My Cherie Amour,” titled in Japanese as “愛するあの娘に”—has been covered by many artists besides Stevie Wonder.
Its lyrics, which depict the pure feelings of first love inspired by meeting a special girl, gently warm the heart.
The new A-Class “The Funny Guy” version
A commercial for the new A-Class featuring voice actress Masako Nozawa—famous for playing Son Goku in Dragon Ball.
While Nozawa-san and the Mercedes voice assistant exchange comedic banter, a poppy EDM-style melody plays in the background.
It’s striking how a sparkling tone comes in at just the right moment when the car’s name is introduced at the end of the ad! Paired with the simple visuals, this stylish, modern melody gives the car an even cooler, more sophisticated image.
EQE: Experience overwhelming satisfaction with the all-new EQE electric vehicle.
In “EQE: The all-new EQE — Unrivaled satisfaction in an electric car,” electronic music is used.
The track is titled “Raindrops,” produced by MB Music Bank.
Its relaxed, slow melody matched the elegant atmosphere of the commercial.
By the way, the title “Raindrops” means “rain droplets.” Those sounds like something dripping express exactly that.
Mercedes-Benz commercial roundup. Compelling presentations that convey the allure of these sophisticated cars (21–30)
The new B-Class
A commercial where lots of the new B-Class are lined up, like a car unveiling event.
The striking, flashy melody playing in the background is RIP SLYME’s “Kono Michi o Ikō” (“Let’s Take This Road”).
It’s one of the tracks from their triple A-side single released in 2015.
Members of RIP SLYME also appear in the commercial, standing by the cars.
The lyrics, which evoke the image of getting in a car and heading somewhere, are a perfect fit for a car commercial.
The overall cool, mature vibe of the song is also a perfect match for a Mercedes-Benz ad!