A roundup of Mercedes-Benz commercials. The refined presentation highlights the allure of their sophisticated cars.
Mercedes-Benz, the German-born automaker, is widely perceived in Japan as a luxury brand.
Their commercials enhance that image even further, showcasing refined ride comfort and stylish design in compelling ways.
In this article, we’ll introduce a comprehensive lineup of Mercedes-Benz commercials produced to date.
There are many ads distinguished by their sophisticated visual beauty, so please take your time and enjoy them.
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Mercedes-Benz commercial roundup: captivating direction that conveys the appeal of a sophisticated car (1–10)
“Easy Driver” of the AMG FT Roadster
A track used in the 1969 film Easy Rider.
Released in 1968 by Steppenwolf.
It was featured in Mercedes AMG FT Roadster’s commercial “Easy Driver,” and was sampled in the 1995 track of the same name by BSE DJ Team.
The Mercedes-Benz EQA debuts
EVER, which was tied up with Mercedes-Benz’s EQA web commercial, is the fourth digital single released in 2020 by EOW, a band based in Shibuya, Tokyo.
The song pairs relatable lyrics that portray the struggle and conflict of our fast-paced modern era with a groove-rich sound rooted in Black music, while Laco’s mellow yet emotional vocals resonate beautifully.
The animated music video is also excellent, and it gives you the courage to live authentically as yourself.
Drawing on the currents of Reiwa-era pop, it’s a stylish track that’s perfect for an inspiring drive.
4MATIC「Sunday driver」
Even with luxury cars, the mood of the music changes greatly depending on the TV commercial’s content.
Since they’re luxury vehicles, I think you often hear sophisticated tracks or music that conveys weight and elegance.
But if the TV commercial has a comical tone, that’s not necessarily the case.
Odd Nosdam, an American hip-hop producer who creates a variety of remixes, has a track called “FBT51” where the xylophone’s timbre adds a sense of cuteness.
It’s fun how the gap created by deliberately using a song that even children would enjoy can make for such a striking effect.
Compilation of Mercedes-Benz commercials: captivating presentations that convey the allure of sophisticated cars (11–20)
EQA: “The new EQA, to a new you.”
Jacob Steele is a producer, singer-songwriter, and composer based in Nashville, Tennessee, USA.
If you like a relaxed, luxurious vibe, we recommend “See in Myself.” It features Dutch pop singer Sheta as a guest artist.
As the title suggests, it’s a chill track with a spiritual feel that looks inward and faces oneself.
Its laid-back tempo is stylish and creates a sophisticated, luxurious atmosphere—perfect for night drives or whenever you want to unwind.
MAGIC BODY CONTROL 「Chicken」
“Upside Down” is a single released in 1980 by the legendary American Black music singer Diana Ross.
The guitar phrases are funky, yet you’re drawn in by Diana Ross’s sexy vocals that give it a sophisticated feel.
Since it’s an ’80s track, it seems like “Upside Down” must have been played a lot in American discos of the era.
The TV commercial features multiple chickens, crafted to look as if they’re dancing!
Mercedes-Benz GLE Core: Mastering Stillness and Motion
This Mercedes-Benz commercial highlights the car’s high driving performance—capable of cruising comfortably from sandy beaches to coastal roads—and its refined interior.
It portrays moments of sharpening one’s spirit through kendo, facing the waves while surfing, and reflecting on oneself during golf.
The calm atmosphere inside the car and its stable ride are carefully conveyed, allowing the driver to truly relax.
It captures the shift from stillness to movement as the car sets off, a golf ball is struck, and a sword is swung.
The commercial communicates a wide range of appeals, from the beauty of the solid body to the sound of the engine.
Mercedes-Benz “Mercedes-AMG SL × Spikey John” Version
This commercial powerfully highlights the stylish design of the Mercedes by showing it racing through the dark.
Because it focuses solely on the car and the road, you can really feel the meticulous attention to detail and strong confidence behind the design.
Further accentuating the sleek atmosphere portrayed in the visuals is a track by DJ UPPERCUT.
The overall impression is defined by a powerful beat that resonates throughout, conveying a tense sense that something is about to begin.
