Mazda commercial roundup: compelling direction that conveys a premium image
Mazda pursues a distinctive strategy among domestic automakers, such as standardizing model names with combinations of letters and numbers like many overseas manufacturers.
Another major appeal is its unique lineup that spans from compact cars to crossover SUVs.
In this article, we’ll showcase Mazda’s car commercials all at once.
Just like the cars’ image, many of the ads are cool and stylish, so car enthusiasts should find plenty to enjoy.
Let’s dive right in!
Mazda Commercial Compilation: Captivating Direction That Conveys a Premium Image (1–10)
MAZDA FamiliaNEW!
This commercial introduces three models in the Familia lineup all at once: the 4-door, the 3-door, and the Astina.
Set to music, it shows the Familia freely driving around against a pure white background.
Rather than a typical TV ad, it feels more like a concept movie—an extremely cool piece of footage.
The song playing is Sadistic Mika Band’s “Boys & Girls,” a single released in 1989 when the band reunited, also included on the album Tensai.
It’s a brisk rock tune featuring a refreshing mixed vocal by Karen Kirishima and Yukihiro Takahashi that leaves a strong impression.
MAZDA SentiaNEW!
In a Centia commercial that aired in the early 1990s, the Centia is shown speeding through streets in a foreign city.
The stylish exterior naturally catches the eye, and many viewers may have come to admire the car as they watched it cruise leisurely through beautiful scenery.
The background music is Elton John’s 1973 release “Goodbye Yellow Brick Road,” a highly appealing track distinguished by its beautiful, expansive melody and soaring vocals.
MAZDA CapellaNEW!Alain Delon
This is a Capella commercial featuring the French actor Alain Delon.
It shows Alain Delon standing in a church and footage of the Capella driving through a forest.
From its setting and visual composition, the commercial conveys a solid, solemn atmosphere, and a key element in creating that mood is the BGM: Toccata and Fugue in D minor, BWV 565.
Known as a work by Bach, the opening melody used in the commercial is extraordinarily famous.
MAZDA Capella WagonNEW!Kenichi Hagiwara
This is a commercial for the Capella Wagon featuring Kenichi Hagiwara in the role of a father, depicting a day out with his child.
The car is parked in a wide meadow, and the image of them lying in the cargo area with the rear gate flung open clearly conveys the unique enjoyment that only a Capella Wagon can offer.
The heartwarming CM features “Itoshi no Color Girl” sung by Momokuro Bic.
Released in 1994, the song expresses straightforward feelings for a loved one, and its charming a cappella sound leaves a strong impression.
MAZDA Cosmo 1979NEW!
In the 1979 Cosmo commercial, Hatsumi Shibata appears.
The footage alternates between men and women dancing to lively music and shots of the Cosmo speeding through the darkness, and as the BGM lyrics suggest, the dramatic presentation is striking.
The Cosmo illuminated against a dark background looks incredibly cool.
The song playing in the background of this commercial is Hatsumi Shibata’s 1978 release “Yoru wa Dramatic” (“The Night Is Dramatic”), a passionate track depicting an adult romance.
Autozam Review by MAZDANEW!Kyoko Koizumi
Kyoko Koizumi appeared in a 1990 commercial for the Autozam Revue.
Four versions of Koizumi are riding in the Autozam Revue, and the image of the Koizumi in the passenger seat poking her face out the window while singing is especially striking.
She’s singing Oka o Koete, which was released in 1990—the same year as the commercial.
The warm-toned brass accompaniment is memorable, and Koizumi’s delicate vocals float atop it.
It’s a charming song depicting someone on their way to see a loved one.
MAZDA FamiliaNEW!Kinya Kitaoji
A Familia commercial featuring a young Kinya Kitaoji.
It shows the Familia he’s driving powerfully tearing through snowy roads, really highlighting its strong off-road capability.
Accompanying the wild visuals is Masayoshi Takanaka’s 1982 release “Saudade.” As the Portuguese title suggests, the song’s appeal lies in its passionate, Latin-inflected vibe.
It’s an instrumental track that lets you fully enjoy the electric guitar performance.