Mazda commercial roundup: compelling direction that conveys a premium image
Mazda pursues a distinctive strategy among domestic automakers, such as standardizing model names with combinations of letters and numbers like many overseas manufacturers.
Another major appeal is its unique lineup that spans from compact cars to crossover SUVs.
In this article, we’ll showcase Mazda’s car commercials all at once.
Just like the cars’ image, many of the ads are cool and stylish, so car enthusiasts should find plenty to enjoy.
Let’s dive right in!
Mazda Commercial Compilation: Captivating Direction That Conveys a Premium Image (1–10)
MAZDA: We want to create the desire to drive. “CX-80” version / “ROADSTER” versionNEW!
These are two commercials that express Mazda’s slogan, “We want to create cars that make you want to drive.” In the “CX-80” spot, we see a family that has just welcomed a newborn, while the “ROADSTER” spot portrays an older woman spending time by the sea with her grandchild, camera in hand.
The commercials convey Mazda’s straightforward desire to build cars that make every driver feel like they want to get behind the wheel.
MAZDA MX-30 “Music Artist” Maika Loubté Version
The commercial featuring Maika Loubté from the music unit EA is the MX-30 “Music Artist Maika Loubté” edition.
Maika also produced the track.
It’s a stylish number where a sense of weightlessness blends exquisitely with sleek vibes, drawing you into its unique world.
It’s the kind of song you could listen to endlessly.
The lyrics, which invite you to enjoy music together, are also lovely.
It might especially resonate with people who love discovering new music.
MAZDA: We want to create the feeling of “I want to drive.” – Declaration version
This commercial calmly showcases Mazda’s desire to support the driver’s experience embedded in its cars.
Starting with the smiling driver, it portrays the joy of driving and clearly expresses how the brand continues to support the experiences that follow.
It then transitions to factory scenes, highlighting the meticulous manufacturing process to convey a commitment to supporting users.
The visuals also evoke a sense of powerful performance that can carry you through a wide variety of landscapes.
MAZDA CX-8 “Debut” Version
The Mazda CX-8 commercial song features a modern, stylish melody that feels perfect for elevating any drive.
The track was created by Yoshihiro Fujii of Backslash, a team known for producing original music for commercials.
It pairs perfectly with the image of a sleek car gliding gracefully along—something you wouldn’t expect from such a spacious interior.
The melody, which doesn’t fit neatly into any single genre and carries a sense of freshness, can ultimately be summed up as simply “cool.” It’s a track you’ll want to play as a sophisticated driving song.
MAZDA Be a driver: ‘Drive beautifully.’
Composed by the creative collective Black Cat White Cat Music, this piece features a majestic piano tone accompanied by beautiful strings.
In line with the commercial’s concept of “running beautifully,” it’s not just beautiful—it’s a track that makes you want to add the word “sophisticated.” Much like the car itself, it seems filled with an atmosphere, allure, and calmness that only adults can exude.
It makes you think, someday I want to handle such a refined car with effortless style! It really inspires that feeling.
MAZDA “Be a driver. 2016 Women” version / “Be a driver. 2016 Men” version
A commercial song arranged from Tamio Okuda’s “Kaze wa Nishi Kara.” Okuda’s own version was also used in a Mazda commercial when it was first released.
The piece was arranged by Eager Rush, a Japan-born keyboardist and composer based in the United States.
The lyrics were rendered in English and the melody reworked, resulting in a track that adds a stylish flair to the original’s breezy feel.
The commercial features both female and male vocal versions: the female vocal adds a sprightly lightness, making it feel even fresher, while the male vocal brings a slightly cool edge within that breezy atmosphere.
MAZDA All New Mazda 2
The commercial for Mazda’s All New Mazda 2 shows the car swiftly speeding through a place so dark and subterranean, you’d hardly call it a normal driving environment.
The CM song, Take Me Away, gives a mysterious impression, as if it were expressing the enigmatic space within an underground tunnel.
The track is a collaboration between producer/composer David Holden and singer Nadine.
The title literally means “Take me with you.” True to that phrase, listening to this song makes you feel as if you’re setting off on a mysterious adventure, racing through an underground tunnel.