Mazda commercial roundup: compelling direction that conveys a premium image
Mazda pursues a distinctive strategy among domestic automakers, such as standardizing model names with combinations of letters and numbers like many overseas manufacturers.
Another major appeal is its unique lineup that spans from compact cars to crossover SUVs.
In this article, we’ll showcase Mazda’s car commercials all at once.
Just like the cars’ image, many of the ads are cool and stylish, so car enthusiasts should find plenty to enjoy.
Let’s dive right in!
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Mazda Commercial Compilation: Captivating Direction That Conveys a Premium Image (1–10)
MAZDA CX-60 “A Drive in the CX-60: Yamaguchi Prefecture, Akiyoshidai Karst Road”
It’s a commercial that sparks the imagination, making you want to travel right now—“If only I could drive through such a beautiful place in such a cool car.” The refreshing, unobtrusive background music is pleasant as well.
We can’t even measure how much seeing beautiful scenery can refresh the tired people of today.
MAZDA CX-60 “PASSION FOR DRIVING (Exhilarating Performance)” / “HUMAN CENTRICITY (Human-Centered Car-Making)”
These are commercials introducing the appeal of Mazda’s SUV, the CX-60: the “PASSION FOR DRIVING” (Exhilarating Performance) version and the “HUMAN CENTRICITY” (Human-Centered Vehicle Design) version.
They highlight the powerful driving achieved through the involvement of the MX-5 Roadster development team, as well as the human-centered design unique to Japanese domestic vehicles.
Both feature sophisticated, cool visuals that are highly appealing—many viewers likely found themselves glued to the screen.
MAZDA “Let Your Heart Drive” Edition
MAZDA’s commercial “Let Your Heart Drive” heats up the hearts of viewers.
It portrays people dedicating themselves to various pursuits—like boxing and piano—and parallels their passion with the motion of the car.
The folk-inspired background music also lends a sacred atmosphere.
Mazda Commercials Roundup: Captivating Direction That Conveys a Premium Image (11–20)
MAZDA “Let your heart drive. Emotion”
A woman with a gloomy expression seems troubled in front of her keyboard.
After a while, as if she suddenly remembers something, she stands up.
In the next scene, she’s shown driving a MAZDA at high speed, clearly enjoying herself.
It looks like she’s heading somewhere she can refresh herself.
Being able to go wherever you want on a whim is one of the wonderful things about cars, isn’t it? This commercial makes you want to drive like that yourself and go somewhere far away.
MAZDA CX-5: “Paradise of Passion, Amami Oshima — A Journey with the MAZDA CX-5”
When you buy a nice car, the place you most want to go is, after all, a driving trip to regions with beautiful scenery and delicious food, isn’t it? By showing that scene in a commercial, prospective buyers can picture it more easily.
A red car driving through a green, expansive landscape looks striking in terms of color, doesn’t it? The background music is selected to create a grand atmosphere without interfering with the visuals.
MAZDA AXELA “Be a driver.” edition
Mazda is an automaker headquartered in Hiroshima Prefecture, and Tamio Okuda is also a singer-songwriter from Hiroshima, right? This song was specially written by Tamio Okuda—connected to Hiroshima—for a Mazda commercial.
It has that signature, pleasantly laid-back Tamio Okuda vibe and uplifting lyrics that feel incredibly comfortable and even refreshing.
The music video features Mazda’s sports car, the Roadster (MX-5), and tells the story of a crash-test dummy preparing for a collision test.
MAZDA CX-30 “New Arrival” Version
Promoted as a “just-right-sized SUV” with the message “It feels good to be true to myself right now,” the newly added Mazda CX-30 joins the lineup.
Despite its imposing body, it looks nimble and easy to handle, and its exterior strikes an impressive balance between luxury and sportiness.
The music that sets the tone for this beautifully running car is by a mysterious male singer named Ray.
It’s a very catchy track that blends EDM and rock.
“Does he sound like someone?” It’s just a single phrase, but many people probably felt that way.
Who did he remind you of?