Mazda commercial roundup: compelling direction that conveys a premium image
Mazda pursues a distinctive strategy among domestic automakers, such as standardizing model names with combinations of letters and numbers like many overseas manufacturers.
Another major appeal is its unique lineup that spans from compact cars to crossover SUVs.
In this article, we’ll showcase Mazda’s car commercials all at once.
Just like the cars’ image, many of the ads are cool and stylish, so car enthusiasts should find plenty to enjoy.
Let’s dive right in!
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Mazda Commercial Compilation: Captivating Direction That Conveys a Premium Image (1–10)
MAZDA CX-8 “When It Fills” Version
The stylish Mazda CX-8 commercial “When It Fills,” which blends seamlessly with traditional Japanese culture.
The CM song, featuring a clear, dignified piano tone, was produced by Nozomi Yoneda of invisi fellow, a company that creates message-driven works through sound.
The first half of the ad features a melody for piano and choir that evokes the elegance of Japanese tradition, and a beat enters in the second half.
This transition from the first half to the second feels like a shift from Japan’s cherished traditional culture to a future-oriented, evolving Japan.
MAZDA AXELA “Be a driver.” edition
Mazda is an automaker headquartered in Hiroshima Prefecture, and Tamio Okuda is also a singer-songwriter from Hiroshima, right? This song was specially written by Tamio Okuda—connected to Hiroshima—for a Mazda commercial.
It has that signature, pleasantly laid-back Tamio Okuda vibe and uplifting lyrics that feel incredibly comfortable and even refreshing.
The music video features Mazda’s sports car, the Roadster (MX-5), and tells the story of a crash-test dummy preparing for a collision test.
MAZDA ATENZA “Monozukuri × Atenza” Version
The original song used in the ATENZA “Monozukuri × Atenza” commercial.
It’s a piece that features piano and offers an incredible sense of atmosphere and spaciousness.
It appears in the commercial, but even just from the timbre, you can picture water flowing smoothly over the beautifully contoured body of the car.
It’s the kind of track you want to listen to quietly and leisurely.
The creator is UVANTAM, also known under the name UbarTmar, an artist recognized for an advanced musical sensibility and active, energetic live performances.
Mazda Commercials Roundup: Captivating Direction That Conveys a Premium Image (11–20)
MAZDA DEMIO “Joy of Driving × Demio: Pickup” Version
This is the Mazda Demio commercial song, notable for its cool, modern melody.
It has a sense of weight while still possessing a delicacy that doesn’t clash with the imagery of a woman driving in the ad, giving the impression that it’s a car women can feel comfortable driving.
The melody, which constantly flows like a whistle, adds a great flavor to the track and brings a refreshing breeze.
Alongside the introduction of various high-performance features, it also conveys a sense of reassurance that the Demio is suitable for anyone to drive.
MAZDA CX-30 “New Arrival” Version
Promoted as a “just-right-sized SUV” with the message “It feels good to be true to myself right now,” the newly added Mazda CX-30 joins the lineup.
Despite its imposing body, it looks nimble and easy to handle, and its exterior strikes an impressive balance between luxury and sportiness.
The music that sets the tone for this beautifully running car is by a mysterious male singer named Ray.
It’s a very catchy track that blends EDM and rock.
“Does he sound like someone?” It’s just a single phrase, but many people probably felt that way.
Who did he remind you of?
Mazda SUV Series “XD Drive Edition”
This is a commercial that promotes what Mazda’s SUV lineup is like, focusing mainly on driving performance.
The scenes of the vehicles cutting through the landscape and the smiles of the people inside clearly convey a sense of exhilaration and uplift.
It’s also important that someone is shown sleeping in the back; this effectively expresses the stability of the ride as well.
MAZDA SUV SERIES “Technology is love.” version
A commercial that repeatedly uses the phrase “thoroughly ____” to showcase the advanced technologies used in Mazda’s SUVs.
It explains that these technologies are designed with the people who ride in mind, culminating in the prominent tagline: “Technology is love.” It’s a commercial that instantly conveys what Mazda’s SUVs aim for.