A roundup of BMW commercials, from cool ones to humorously staged spots.
In this article, we’ll introduce a collection of BMW commercials.
Born in Germany, the automaker BMW has attracted many fans in Japan as a luxury brand.
They offer a wide range of models from sedans to SUVs, and more recently they’ve been expanding their lineup of electric vehicles.
Their stylish exteriors and premium ride quality are also appealing, and their commercials often feature cool, cinematic presentations that perfectly match the image of BMW cars.
At the same time, some ads showcase the kind of humor you’d expect from an overseas brand, so enjoy those as well as you watch.
BMW commercial roundup: from cool spots to humorous takes (1–10)
BMW 6 Series Gran Coupé 2012NEW!
In the commercial for the 6 Series Gran Coupe that aired in 2012, it shows the car dashing along a single road laid across a vast expanse of land.
Its sharp, striking exterior really grabs attention even within the short ad.
And the powerful melody playing in the background is “New Dawn Fades.” Originally a 1979 song by Joy Division, the version used here is a cover by Moby.
BMW THE NEW 2 GRAN COUPÉ: “Supplely, piercing through me.”
This is a commercial introducing the new 2 Series Gran Coupé.
Set to scenes of the car dashing dynamically, the narration emphasizes a comfortable driving experience powered by advanced technology.
Naturally, its beautiful form is also a highlight, and the video captures the car’s appeal in one compelling package.
The BGM is an original track for the commercial by Erik Life and Maria Hasegawa.
Its quality is so high you wouldn’t believe it was created just for a commercial, and the pleasant melody and vocals drew significant attention from viewers.
BMW THE 3 50th Anniversary Limited “The way you drive is the way you live.”NEW!
This is a commercial introducing a special edition model created to commemorate the 50th anniversary of the 3 Series since its debut.
The exterior, unified in a chic black down to the grille and emblem, is shown to striking effect—so much so that you can’t help but blurt out, “That’s so cool!”
BMW GEN M. “How you drive is how you live.”NEW!
“Running isn’t just getting from A to B.” It’s a striking commercial that opens with a narration car enthusiasts will surely relate to.
One BMW after another from across the generations appears, each showing off a nimble, exhilarating drive that’s thrilling to watch on its own.
The spot closes with the message, “How you drive is how you live,” making it an irresistible ad for anyone who loves cars.
BMW 4 Series Gran Coupe Debut
Now boasting such a high level of musicality that it feels almost gauche to talk about their looks or concept, the five-piece rock band MAN WITH A MISSION has earned popularity both in Japan and abroad.
This song, selected as the commercial theme for BMW’s 4 Series Gran Coupe, was created to evoke the climax of the band’s first concept album.
Structured as a three-part suite, it’s intricate yet perfectly balanced—no matter which section you hear, you can tell it’s unmistakably MAN WITH A MISSION.
BMW UNFOLLOW～THE ALL-NEW BMW X2 meets Shingo Katori～
This commercial expresses, with a unique worldview, the powerful drive to break through the status quo and move into the future, while also showcasing the BMW X2’s dynamic performance.
It depicts Shingo Katori escaping from an eerie world made up of dolls and animation, conveying a will to break conventions and push forward.
The song powerfully performed in the footage is UNFOLLOW, sung by Shingo Katori.
With its weighty sound and vocals, it delivers a powerful message that it’s important not to conform to others, but to stay true to yourself.
BMW ‘Feel it. BMW Clean Diesel.’ Version
This is a commercial promoting BMW’s clean diesel, highlighting its excellent fuel economy, the feel of its acceleration, and solid power.
Alongside users’ testimonials, the footage of the car speeding along conveys a fresh atmosphere and a strong sense of comfort.
The song that further emphasizes the powerful driving portrayed in the visuals is BOOM BOOM SATELLITES’ “Vanishing.” The vocals, which feel as if they’re reaching far into the distance, are supported by a strong rhythm, evoking a sense of hope moving toward the future.