A roundup of BMW commercials, from cool ones to humorously staged spots.
In this article, we’ll introduce a collection of BMW commercials.
Born in Germany, the automaker BMW has attracted many fans in Japan as a luxury brand.
They offer a wide range of models from sedans to SUVs, and more recently they’ve been expanding their lineup of electric vehicles.
Their stylish exteriors and premium ride quality are also appealing, and their commercials often feature cool, cinematic presentations that perfectly match the image of BMW cars.
At the same time, some ads showcase the kind of humor you’d expect from an overseas brand, so enjoy those as well as you watch.
BMW commercial roundup: from cool spots to humorous takes (1–10)
BMW THE NEW 2 GRAN COUPÉ: “Supplely, piercing through me.”
This is a commercial introducing the new 2 Series Gran Coupé.
Set to scenes of the car dashing dynamically, the narration emphasizes a comfortable driving experience powered by advanced technology.
Naturally, its beautiful form is also a highlight, and the video captures the car’s appeal in one compelling package.
The BGM is an original track for the commercial by Erik Life and Maria Hasegawa.
Its quality is so high you wouldn’t believe it was created just for a commercial, and the pleasant melody and vocals drew significant attention from viewers.
BMW ‘Feel it. BMW Clean Diesel.’ Version
This is a commercial promoting BMW’s clean diesel, highlighting its excellent fuel economy, the feel of its acceleration, and solid power.
Alongside users’ testimonials, the footage of the car speeding along conveys a fresh atmosphere and a strong sense of comfort.
The song that further emphasizes the powerful driving portrayed in the visuals is BOOM BOOM SATELLITES’ “Vanishing.” The vocals, which feel as if they’re reaching far into the distance, are supported by a strong rhythm, evoking a sense of hope moving toward the future.
BMW xDrive 2018
This commercial highlights the stability of BMW’s unique four-wheel-drive system, xDrive, through scenes of the car dashing across snowy landscapes.
The fact that it’s moving at high speed on snow clearly conveys its stability.
The music that further emphasizes this powerful, steady performance depicted in the visuals is Blur’s “Song 2.” Its striking, almost-clipping, powerful sound conveys a sense of going all out, and from that full-throttle energy you can feel the will to push forward.
BMW UNFOLLOW～THE ALL-NEW BMW X2 meets Shingo Katori～
This commercial expresses, with a unique worldview, the powerful drive to break through the status quo and move into the future, while also showcasing the BMW X2’s dynamic performance.
It depicts Shingo Katori escaping from an eerie world made up of dolls and animation, conveying a will to break conventions and push forward.
The song powerfully performed in the footage is UNFOLLOW, sung by Shingo Katori.
With its weighty sound and vocals, it delivers a powerful message that it’s important not to conform to others, but to stay true to yourself.
BMW 2 Series Active Tourer 2015
This commercial conveys the comfortable driving experience of the BMW 2 Series Active Tourer through the lens of a family.
The way it glides lightly through the forest, along with the smiles of the family during the journey and at their destination, clearly expresses that comfort.
The song that further highlights this bright, smile-filled atmosphere is “fantasy” by Mr.
Children.
With its gentle rhythm, refreshing melody, and soaring vocals in perfect harmony, it’s a beautiful track that evokes positive feelings.
BMW THE iX1 “Simultaneous Winner of Two Car of the Year Awards” / THE X1 “Simultaneous Winner of Two Car of the Year Awards”
A series of BMW commercials from December 2023 in which both the iX1 and X1 simultaneously won two Car of the Year awards.
The iX1 spot highlights the unique advantages of an electric SUV, while the X1 spot shows how it can be enjoyed in a wide range of situations—from tough urban driving to the outdoors.
The iX1 commercial features the song “Dive Into The Night (Electrify Your Dreams),” a track notable for its crisp electronic sound and powerful vocals.
BMW X1 (2010)
This commercial showcases the stable performance of the BMW X1 by featuring it driving in a variety of situations, from city streets to snowy mountains.
The fact that it maintains solid speed in every scenario conveys both exhilaration and a sense of security.
The track that further accentuates the exhilarating drive depicted in the footage is Digitalism’s “Zdarlight.” Composed with predominantly digital sounds, its lightness effectively conveys a fun, uplifting mood.