A roundup of BMW commercials, from cool ones to humorously staged spots.
In this article, we’ll introduce a collection of BMW commercials.
Born in Germany, the automaker BMW has attracted many fans in Japan as a luxury brand.
They offer a wide range of models from sedans to SUVs, and more recently they’ve been expanding their lineup of electric vehicles.
Their stylish exteriors and premium ride quality are also appealing, and their commercials often feature cool, cinematic presentations that perfectly match the image of BMW cars.
At the same time, some ads showcase the kind of humor you’d expect from an overseas brand, so enjoy those as well as you watch.
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BMW commercial roundup: from cool spots to humorous takes (1–10)
THE iX / THE i4 “Coldplay” Version
Under a clear, radiant sky, cars cruising through the city evoke a sense of the future in BMW THE iX / THE i4 “Coldplay” edition.
The track used is “Higher Power,” produced in 2021 by Coldplay, the globally renowned rock band from the UK.
It’s a light, upbeat tune featuring airy synth tones.
You’ll be soothed by their supple, beautiful vocals and choral work.
The song carries a bright message filled with dreams and hopes for the future.
Give it a listen alongside the stylish commercial.
BMW Service #Unchanging Joy Forever: THE PARK
This commercial portrays BMW delivering a stable drive in any situation through a unique setup where the car speeds through places where animals live.
While it conveys BMW’s commitment to being by your side no matter what, your attention inevitably shifts to the tension of the animals drawing near.
The song that further accentuates this distinctive worldview and the comical situation is Will Grove-White’s “Red Hot.” Its lightness, infused with elements of jazz and swing, is striking, and the retro vibe adds a sense of fun.
New BMW 3 Series Sedan
In the commercial for the new 2019 BMW 3 Series Sedan, Denise Lloyd’s “Nevermind” is used as the background music.
He is a singer from Israel, and while staying in Thailand he devoted himself to songwriting, producing many tracks there that became hits.
The concept of the 3 Series with its cutting-edge features, the contemporary song, and the overall feel of the commercial are a perfect match.
Compilation of BMW commercials: from cool to humorous productions (11–20)
New Year 2013
This commercial highlights the wide range of experiences you get from driving a BMW while clearly conveying its powerful performance and exhilarating feel.
It depicts how sensations like the wind from speed, the jolts of tearing across rough roads, and the feeling of defying gravity are all made possible by its robust drive.
The track that further accentuates this pursuit of new experiences is AWOLNATION’s “Sail.” Despite its digital sound, the weighty production delivers a palpable sense of power that urges you to take a step forward.
BMW Clean Diesel 2013
This commercial introduces BMW’s clean diesel, highlighting its powerful performance while being environmentally friendly.
It shows the car driving under clear skies, with the scenery changing rapidly to convey a sense of speed and its gentleness to any environment.
The song “I Like The Way” further accentuates the strength and exhilaration of the visuals.
With its powerful, resonant band sound and strong vocals layered on top, you can feel a straightforward surge of energy.
BMW 8 Series: “BMW’s new era of luxury takes off — the debut of the 8 Series.”
That quintessentially ’60s, psychedelic, sound-driven garage soul is always so cool and stylish whenever you hear it.
The very choice to use a track like this for a BMW 8 Series commercial—despite it being a sports coupe that prioritizes athleticism and performance while also embodying a luxurious elegance—is delightfully savvy.
Originally, it was a song by American R&B singer Johnny Thunder, active in the ’60s, and it was covered by British pop singer Don Fardon and released in 1969.
Highly recommended for fans of rare groove!
BMW 2 Series Gran Coupe “Clean Diesel” Edition
The BMW 2 Series commercial starts with visuals that look like the game screen of the world-famous game Pac-Man.
The CM song “PAC-MAN NEVA PAX!!” was created by the musician sasakure.UK, also known as sasakure-P.
The game-music-style melody—blending the cool, stylish vibe of BMW with a touch of comedy—turns out to be a surprisingly perfect match! Paired with footage of the BMW in motion, it makes you want to keep listening to the track even more.
