A roundup of BMW commercials, from cool ones to humorously staged spots.
In this article, we’ll introduce a collection of BMW commercials.
Born in Germany, the automaker BMW has attracted many fans in Japan as a luxury brand.
They offer a wide range of models from sedans to SUVs, and more recently they’ve been expanding their lineup of electric vehicles.
Their stylish exteriors and premium ride quality are also appealing, and their commercials often feature cool, cinematic presentations that perfectly match the image of BMW cars.
At the same time, some ads showcase the kind of humor you’d expect from an overseas brand, so enjoy those as well as you watch.
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Compilation of BMW commercials: from cool to humorous productions (11–20)
BMW “BMW iX M70 xDrive in 90 Seconds” Edition
This is a commercial introducing BMW’s iX M70 xDrive, stylishly conveying its sleek design and exhilarating sense of speed.
It highlights not only the exterior design but also the attention to the interior, achieving a cool look throughout.
The car’s features are clearly presented as well, communicating that drivers can feel not just speed but also peace of mind.
By meticulously showcasing various details, it effectively piques interest in what the actual ride quality is like.
BMW Certified Used Cars BMW Premium Selection Official Film ③
The song that played in the commercial for “BMW Approved Used Cars BMW Premium Selection Official Film 3” has striking claps and a light, pleasant groove! It’s “Mon amour” by French artist Fleur Offwood, included on her 2015 album “24 bras.” With its stylish vibe and skip-worthy rhythm, it’s the kind of track that would put you in a great mood if you heard it while out shopping on a day off!
BMW GEN M. “How you drive is how you live.”
This commercial expresses the desire for people to enjoy running in their own way—freely and authentically—and the stance that BMW supports that.
While showcasing BMW’s powerful performance, it also clearly shows the expressions of people enjoying it, emphasizing the sense of a fulfilling drive.
The depiction of a variety of landscapes unfolding beyond where it charges through is another key point, conveying the excitement of heading toward new experiences.
BMW THE 3 50th Anniversary Limited “The way you drive is the way you live.”
This commercial, which features the BMW 3 Series alongside the cool tagline “Your drive is your life,” introduces a limited-edition model celebrating the 50th anniversary of the 3 Series.
The interior and exterior, styled with a chic, black-centered, modern aesthetic, are showcased in an extremely appealing way.
THE 4 Gran Coupé
The sophisticated melody used in the THE 4 Gran Coupe commercial is an original song created for the ad.
Built with a simple arrangement of percussion, piano, and choir, the melody perfectly matches the stylish look of the car featured in the commercial.
Even though no electronic instruments are used, it conveys a mysterious, otherworldly vibe.
It’s a great recommendation for those who prefer a cool track that won’t interfere with the drive, rather than flashy music, and who want a mature driving experience.
BMW THE 5 & X5 “Choose by instinct. The 5 that suits you.”
It’s a commercial that showcases two types of driving—the 5 Series and the X5—highlighting the unique appeal of each.
Because the visuals are simple, just the cars running through various landscapes like city streets and nature, you can really feel the subtle differences in their looks.
The title, which suggests choosing by sensibility, conveys that which one feels better will differ from person to person, and that each has its own distinct charm.
It also gives the impression that, by saying either choice is fine, they’re confidently asserting strength in both.
Compilation of BMW commercials: from cool to humorous productions (21–30)
BMW THE X3 ‘This very moment is who I am.’ Version
This commercial showcases the BMW X3’s powerful yet stable performance by depicting it racing through wide-open landscapes.
The spray of dust conveys a sense of speed, while the minimal shaking expresses its stability.
In the final scene, when the driver steps out of the car and runs toward the sea, the imagery also suggests a resolve to support meaningful memories.