A roundup of BMW commercials, from cool ones to humorously staged spots.
In this article, we’ll introduce a collection of BMW commercials.
Born in Germany, the automaker BMW has attracted many fans in Japan as a luxury brand.
They offer a wide range of models from sedans to SUVs, and more recently they’ve been expanding their lineup of electric vehicles.
Their stylish exteriors and premium ride quality are also appealing, and their commercials often feature cool, cinematic presentations that perfectly match the image of BMW cars.
At the same time, some ads showcase the kind of humor you’d expect from an overseas brand, so enjoy those as well as you watch.
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Compilation of BMW commercials: from cool to humorous productions (21–30)
BMW Service #The unchanging joy forever ‘THE NIGHT’
When you’ve been driving a car for a long time, it’s possible to find scratches you didn’t even notice, which can really bring you down.
This commercial conveys that with BMW’s service, you can feel at ease—they’ll address your concerns thoroughly.
As the title THE NIGHT suggests, it depicts events in a city at night, expressing reassurance through the changing expressions that mirror the car’s transformation.
BMW XM “The ultimate M model that runs on electricity has arrived”
This commercial promotes the BMW XM as the ultimate model that embraces electrification, while expressing its cutting-edge technology through distinctive visuals.
The overall imagery is digital, firmly evoking the concept of electricity, and the subsequent scene transitions create a sense of speed.
Thanks to the dynamic visuals, it also conveys a powerful impression of charging boldly toward the future.
Compilation of BMW commercials: from cool to humorous productions (31–40)
BMW New Car Inventory Search: “Find the BMW you want to drive right now.”
This commercial introduces BMW’s new car inventory search service, which is useful when a model catches your eye, and it also portrays the joy of finding what you want right away.
It highlights a user-friendly feature that lets you search for new cars with your preferred criteria across showrooms nationwide.
The smiles of the people searching in the video strongly convey a sense of the brand being supportive and close to the customer.
BMW Service #Joy that never changes forever ‘THE STORM’ September 2023
This commercial introduces BMW’s after-sales service.
It depicts a scene where people are camping when a sudden thunderstorm hits, and they hurriedly start packing up.
Throughout the scene, subtle hints are sprinkled in that suggest something is about to happen.
Just as they finally finish packing and start the car, those hints pay off perfectly: the inside of the car gets dirty, the body gets scratched—everything that could go wrong does.
However, the commercial ends by reassuring viewers that no matter what happens, with BMW’s after-sales service, you can have peace of mind.
BMW Service ‘RELAX. Leave it to us’ Version
This is a commercial announcing BMW’s support service.
It promotes a service that makes car maintenance much easier, with features like maintenance notifications sent to your smartphone and videos showing your car’s status while it’s in the shop.
Seeing a man leisurely floating in a pool while checking information on his phone really conveys the comfort and convenience of BMW Service!
BMW THE NEW 1 ‘THE 1 and Only. All freedom shines from here.’
The introduction commercial for BMW’s new 1 Series is titled “THE 1 and Only.
All freedom shines from here,” in reference to the 1 Series.
It features a photo taken with friends at a record shop, giving it a youthful, nostalgic feel.
The ad showcases that the car is attractive in every respect—its exterior, driving performance, and safety features.
BMW THE NEW iX2 / THE NEW X2 “Love at First Sight Is the Strongest”
This is a commercial for BMW’s X2 and the electric iX2—SUVs with a powerful image yet the delicate beauty of a coupe.
Watching the footage of them gliding along and the refined interiors, you can’t help but fall in love at first sight, just as the commercial’s title suggests!