AC Japan commercials: from humorous presentations to messages that truly resonate.
AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.
You often see AC Japan commercials when watching TV, don’t you?
They range from serious and somber to warm and friendly, and even humorous and entertaining.
In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.
Take this opportunity to check out their past commercials as well.
AC Japan commercials: from humorous productions to messages that strike the heart (1–10)
AC Japan “The Power Flowing Within You”Um
This is a commercial by AC Japan aimed at raising awareness of the activities of the Japan Marrow Donor Program.
While presenting data on how many people are waiting for help, it also conveys the idea that such help supports lives.
The dynamic animation combined with Ano-san’s gentle narration evokes a powerful sense of moving toward the future.
It also gives the impression of appealing to the belief that people move forward by supporting one another.
AC Japan “Tolerance Rap” VersionRyofu Karma
This is a commercial that became a hot topic because rapper Ryofu Karma appears and delivers a razor-sharp rap.
After an elderly woman who is taking a while to pay at a convenience store register, Ryofu Karma and other customers are lined up.
As the elderly woman anxiously says, “Sorry for being slow,” Ryofu suddenly starts rapping.
You’d expect him to complain and say, “Hurry up,” but instead he delivers a warm message: “No one’s mad, so don’t worry.” In response, the elderly woman replies with a rap of her own, apologizing for having judged him by his appearance.
Then the female clerk joins in with singing, turning the scene into delightful chaos.
Their mutual kindness is heartwarming and makes you think, “I should learn from this,” which is what makes the commercial so memorable.
AC Japan “The Baton of Dissatisfaction” (version)
This is a commercial that raises awareness about customer harassment, often discussed under the abbreviation “kasuhara.” It depicts a negative loop true to its title, “The Baton of Dissatisfaction,” in which someone who has suffered kasuhara becomes a perpetrator of kasuhara in the next scene.
We need to be careful not to keep passing our dissatisfaction on to others and hurting them like this.
AC Japan “Resonate, Helping Hand Soul” (Spot)
This commercial brightly promotes the importance of human connection and mutual support, as seen through the people of Tohoku.
Set to a light, upbeat song, it showcases scenes from each prefecture, and the gentle movements of people of all ages convey a sense of warmth and kindness.
Elements like big catch flags and train stations in the background reflect each prefecture’s character, adding to the viewer’s excitement.
The handshake photo at the end is also a key point, reinforcing the message of supporting one another.
AC Japan ‘Ear Manzai’ EditionKodama Daiki & Hibiki
This commercial conveys the initiatives of the Oto-Rhino-Laryngological Society of Japan through a unique world in which an ear character performs a manzai comedy routine themed around ears.
The voices in the manzai are performed by the duo Kodama Daiki and Hibiki, who skillfully use various ear-related words to elicit laughter.
With the phrase “When hearing improves, laughter increases,” it firmly highlights the importance of ears and the significance of being able to hear well.
AC Japan “The Girl Who Plays Dumb” EpisodeNEW!Rikako Yagi, Yurina Hirate
It’s a commercial that, through the appearances of Rikako Yagi and Yurina Hirate, conveys what is needed to overcome suffering.
It depicts the previous situation in which people pretended not to see those who were suffering, and then develops into the courage to stop doing that and take a step forward.
It communicates that courage is necessary to change the situation—such as the courage to help, and the courage to accept support and move forward.
AC Japan “Takoyaki Rider” Version
We tend to think of escalators as places where some people stand still while others walk—everyone has their preferred way to ride.
Here, we’re proposing a safer and more comfortable way to use escalators in everyday situations.
We refer to riding freely as “okonomi style,” and to standing in a well-balanced, evenly spaced manner as “takoyaki style,” recommending the takoyaki style.
Expressing this with a Kansai-iconic food gives the message a fun, lighthearted feel.