AC Japan commercials: from humorous presentations to messages that truly resonate.
AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.
You often see AC Japan commercials when watching TV, don’t you?
They range from serious and somber to warm and friendly, and even humorous and entertaining.
In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.
Take this opportunity to check out their past commercials as well.
AC Japan commercials: from humorous productions to messages that strike the heart (1–10)
AC Japan “The Power Flowing Within You”Um
This is a commercial by AC Japan aimed at raising awareness of the activities of the Japan Marrow Donor Program.
While presenting data on how many people are waiting for help, it also conveys the idea that such help supports lives.
The dynamic animation combined with Ano-san’s gentle narration evokes a powerful sense of moving toward the future.
It also gives the impression of appealing to the belief that people move forward by supporting one another.
AC Japan “Tolerance Rap” VersionRyofu Karma
This is a commercial that became a hot topic because rapper Ryofu Karma appears and delivers a razor-sharp rap.
After an elderly woman who is taking a while to pay at a convenience store register, Ryofu Karma and other customers are lined up.
As the elderly woman anxiously says, “Sorry for being slow,” Ryofu suddenly starts rapping.
You’d expect him to complain and say, “Hurry up,” but instead he delivers a warm message: “No one’s mad, so don’t worry.” In response, the elderly woman replies with a rap of her own, apologizing for having judged him by his appearance.
Then the female clerk joins in with singing, turning the scene into delightful chaos.
Their mutual kindness is heartwarming and makes you think, “I should learn from this,” which is what makes the commercial so memorable.
AC Japan “The Baton of Dissatisfaction” (version)
This is a commercial that raises awareness about customer harassment, often discussed under the abbreviation “kasuhara.” It depicts a negative loop true to its title, “The Baton of Dissatisfaction,” in which someone who has suffered kasuhara becomes a perpetrator of kasuhara in the next scene.
We need to be careful not to keep passing our dissatisfaction on to others and hurting them like this.
AC Japan Spirit of Mottainai “We are Mottainative” version
This commercial stylishly expresses the spirit of mottainai—the idea of cherishing and using things with care.
It refers to the generation that naturally values taking good care of things as “Mottai-Natives” and portrays how each person treats their belongings with respect.
By channeling the sense of ‘what a waste’ into creative arrangements, it shows how new things can be born and how people are engaging positively with the old.
The colorful world and distinct individual statements convey a vivid sense of dynamism.
AC Japan ‘Ear Manzai’ EditionKodama Daiki & Hibiki
This commercial conveys the initiatives of the Oto-Rhino-Laryngological Society of Japan through a unique world in which an ear character performs a manzai comedy routine themed around ears.
The voices in the manzai are performed by the duo Kodama Daiki and Hibiki, who skillfully use various ear-related words to elicit laughter.
With the phrase “When hearing improves, laughter increases,” it firmly highlights the importance of ears and the significance of being able to hear well.
AC Japan “Japan Heart Was in Noto” (version)
This commercial introduces the activities of Japan Heart, which delivers medical care to various places around the world, and powerfully conveys that they are also active in Japan.
By showing their medical support in Southeast Asia and their work during disasters, it strongly communicates their track record and reliability.
It also makes sure to highlight their efforts during the Noto disaster, expressing a firm determination to never let medical care come to a halt.
The structure, in which someone speaks directly and earnestly against the backdrop of a sunset, further underscores the message’s strength.
AC Japan “Takoyaki Rider” Version
We tend to think of escalators as places where some people stand still while others walk—everyone has their preferred way to ride.
Here, we’re proposing a safer and more comfortable way to use escalators in everyday situations.
We refer to riding freely as “okonomi style,” and to standing in a well-balanced, evenly spaced manner as “takoyaki style,” recommending the takoyaki style.
Expressing this with a Kansai-iconic food gives the message a fun, lighthearted feel.