Lovely commercial jingle

AC Japan commercials: from humorous presentations to messages that truly resonate.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.

You often see AC Japan commercials when watching TV, don’t you?

They range from serious and somber to warm and friendly, and even humorous and entertaining.

In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.

Take this opportunity to check out their past commercials as well.

AC Japan commercials: from humorous direction to messages that hit home (11–20)

AC Japan “Former Idol” VersionPerfume

2007 commercial, AC (Public Service Advertising Organization), Perfume, the recycling mark is the Eco Mark

One of Perfume’s signature songs, “Polyrhythm,” was used as the background music, and the trio also appears in the commercial.

The theme is eco-friendliness, and the ad aims to raise awareness of the recycling symbol.

In the commercial, the members of Perfume showcase their singing and dancing, making it feel almost like one of their music videos.

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AC Japan “Children’s Cafeterias Are Your Cafeterias (Support Campaign)” VersionYutaka Matsushige

AC Japan, National Children's Cafeteria Support Center Musubie, TV commercial: “Children’s Cafeteria Is Your Cafeteria” (15 seconds)

This commercial features Yutaka Matsushige, known from “The Solitary Gourmet,” visiting a children’s cafeteria.

It emphasizes that it’s not just a place to get a meal, but a space that serves as a home base for everyone, including children.

It’s a video that provides an entry point to understanding what a children’s cafeteria is.

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AC Japan “Those who are saved become saviors. (Support Campaign)” EditionNarration: Kasumi Arimura

AC Japan CM 2024 Support Campaign: “Those Who Are Saved Become Saviors.” (Plan International Japan)

In this commercial narrated by Kasumi Arimura, the activities of Plan International Japan, an organization that addresses challenges faced by children overseas—especially girls—are introduced.

The commercial tells the story of a girl who was once unable to receive an education because of her gender, but thanks to Plan International Japan’s efforts, she was able to attend school and now works as a teacher.

It conveys the message that such support creates a growing chain of positive change.

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AC Japan “Yuchami’s Three Days (National Campaign)” VersionYuna Furukawa

AC Japan TV Commercial 2024 National Campaign: 'Yuchami’s Three Days'

At first glance, it looks like a segment checking what’s inside Yuuchami, aka Yuna Furukawa’s bag, but this commercial is actually introducing an emergency go-bag for disasters.

It features items useful in emergencies, such as a three-day supply of water, non-perishable foods, work gloves, and a helmet.

Since Japan is a country prone to earthquakes, it really reminds us that we need to be properly prepared before a major disaster strikes.

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AC Japan “Former Idol” VersionMasahiko Kondo

AC JAPAN Japan Society of Otorhinolaryngology–Head and Neck Surgery TV Commercial: “Former Idol” Version (30 seconds)

In response to the fans answering his call, “Are you hyped?” Masahiko Kondo replies, “I can’t hear you.” This call-and-response is common at idol and musician concerts, but in this commercial, that scene serves as a cue to encourage people to get tested if they feel they’ve been asking others to repeat themselves or mishearing more often.

The humorous direction makes it an engaging message.

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AC Japan “The Magic of Greetings” (commercial)

AC Popopo-pon CM Full Version 1080p

It was a commercial that aired from 2010 to 2011, and many people probably remember it well because it was frequently broadcast during the Great East Japan Earthquake.

It introduced a series of playful puns that combined everyday greetings and words with animal names—like “Konnichi-wan” and “Arigato-usagi”—and that distinctive rhythm was surprisingly addictive.

The relaxed, cute illustrations were also memorable, so do take another look if you can.

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AC Japan commercials: from humorous staging to messages that hit home (21–30)

AC Japan “Will Mom Get Better Too?” (Version)

AC Japan TV commercial 2022 Support Campaign “I wonder if Mom can get better, too.”

This commercial opens with a scene of two young brothers watching an interview with a basketball player who overcame an illness.

It seems their mother is currently battling a disease, and the boys anxiously pray for her recovery, saying, “Mom will get better, right?” and “She’ll come home for sure.” In the latter half, the message explains that registering as a donor can save lives, suggesting that it might help someone you don’t know—like the brothers featured in the commercial—and encouraging viewers to consider taking that first step.

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