AC Japan commercials: from humorous presentations to messages that truly resonate.
AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.
You often see AC Japan commercials when watching TV, don’t you?
They range from serious and somber to warm and friendly, and even humorous and entertaining.
In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.
Take this opportunity to check out their past commercials as well.
- AC Japan commercials: from humorous presentations to messages that truly resonate.
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AC Japan commercials: from humorous direction to messages that hit home (11–20)
AC Japan ‘Connected (Support Campaign)’ VersionNarration: Yosuke Eguchi
This introduces the activities of Japan Heart, a volunteer organization that provides medical care in developing countries, particularly in Southeast Asia.
It shows Japanese doctors working overseas and local children.
Incidentally, the narration in this commercial is done by Yosuke Eguchi.
AC Japan “Yuchami’s Three Days (National Campaign)” VersionYuna Furukawa
At first glance, it looks like a segment checking what’s inside Yuuchami, aka Yuna Furukawa’s bag, but this commercial is actually introducing an emergency go-bag for disasters.
It features items useful in emergencies, such as a three-day supply of water, non-perishable foods, work gloves, and a helmet.
Since Japan is a country prone to earthquakes, it really reminds us that we need to be properly prepared before a major disaster strikes.
AC Japan “Children’s Cafeterias Are Your Cafeterias (Support Campaign)” VersionYutaka Matsushige
This commercial features Yutaka Matsushige, known from “The Solitary Gourmet,” visiting a children’s cafeteria.
It emphasizes that it’s not just a place to get a meal, but a space that serves as a home base for everyone, including children.
It’s a video that provides an entry point to understanding what a children’s cafeteria is.
AC Japan “Former Idol” VersionMasahiko Kondo
In response to the fans answering his call, “Are you hyped?” Masahiko Kondo replies, “I can’t hear you.” This call-and-response is common at idol and musician concerts, but in this commercial, that scene serves as a cue to encourage people to get tested if they feel they’ve been asking others to repeat themselves or mishearing more often.
The humorous direction makes it an engaging message.
AC Japan “The Magic of Greetings” (commercial)
It was a commercial that aired from 2010 to 2011, and many people probably remember it well because it was frequently broadcast during the Great East Japan Earthquake.
It introduced a series of playful puns that combined everyday greetings and words with animal names—like “Konnichi-wan” and “Arigato-usagi”—and that distinctive rhythm was surprisingly addictive.
The relaxed, cute illustrations were also memorable, so do take another look if you can.
AC Japan “Former Idol” VersionPerfume
One of Perfume’s signature songs, “Polyrhythm,” was used as the background music, and the trio also appears in the commercial.
The theme is eco-friendliness, and the ad aims to raise awareness of the recycling symbol.
In the commercial, the members of Perfume showcase their singing and dancing, making it feel almost like one of their music videos.
AC Japan commercials: from humorous staging to messages that hit home (21–30)
AC Japan “Children’s Ally” edition
This commercial uses the scene of an elementary school craft exhibition to promote resolving communication gaps between parents and children.
At first glance, it looks like some kind of object, but when light shines on it and you look at the shadow cast on the background, two people appear.
It conveys the message that parents can’t easily grasp what their children are thinking, and that true understanding emerges through proper communication.
This CM, which shines with an original idea, is a submission by students from Shobi University.