Lovely commercial jingle

AC Japan commercials: from humorous presentations to messages that truly resonate.

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.

You often see AC Japan commercials when watching TV, don’t you?

They range from serious and somber to warm and friendly, and even humorous and entertaining.

In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.

Take this opportunity to check out their past commercials as well.

AC Japan commercials: from humorous staging to messages that hit home (21–30)

AC Japan ‘A Step Forward…’ Edition

AC Japan CM 2023 NHK Joint Campaign: “A Step Forward...”

It depicts a boy who supported his mother as a young carer growing into adulthood, and what happened after his mother passed away.

After her death, he struggled with grief and the feeling of “Is it okay for me to be the one still living?” However, by attending a support group for young carers and speaking about what was in his heart, he received warm words from those around him.

In this way, he began to take small steps toward living his own life.

The commercial appealed for the need for society as a whole to support young carers.

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AC Japan “Blank Future” Version

AC JAPAN Intolerant Times: Toward a Society Where Everyone Can Live Easily and Have Hope – TV Commercial “Blank Future” 15 seconds

This commercial opens with a shocking line that says roughly half of existing jobs could soon be handled by AI.

Up to that point, you might expect a dark, unsettling message, but the title of the commercial is “A Blank Future.” In other words, it delivers a hopeful message: as more tasks are entrusted to AI, entirely new kinds of jobs that never existed before will emerge.

It’s a spot that makes the future feel more hopeful and exciting.

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AC Japan commercials: from humorous directing to messages that touch the heart (31–40)

AC Japan ‘I Didn’t Even Know There Was Another Life for Me’ Version

AC Japan Plan International CM 'I didn’t even know there could be a different life for me.' 15 seconds

This is a commercial introducing Plan International Japan, an NGO that works to solve situations where girls face discrimination and are deprived of their potential.

It explains that those who are discriminated against often don’t realize they are being discriminated against or that it imposes various limitations on them, and it presents ways to support such individuals.

It’s the kind of commercial that could serve as a catalyst for helping someone in need somewhere in the world.

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AC Japan ‘The Voices We Heard’ Version

AC Japan: 'A Voice I Heard'

This commercial, composed of illustrations and speech bubbles like a manga, aims to encourage viewers to rethink their unconscious biases.

It begins with a scene of caring for a baby, followed by a company CEO’s speech, a scene of preparing a family meal, and other various situations.

Throughout the ad, these scenes are depicted only with illustrations and speech bubbles.

At the very end, viewers are asked whether they imagined the lines being spoken in a male or female voice.

Without realizing it, you may have assigned gender roles—thinking, “This line must be a man’s,” or “This one is a woman’s.” It’s a commercial designed to spark reflection on such biases.

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AC Japan “EZ DO Pulse Check” (version)DJ KOO

AC JAPAN Japan Heart Foundation CM 'EZ DO Pulse Check!' 30-second version

DJ KOO is grooving in front of the turntables, dropping beats—but something seems off.

The beats are breaking and not flowing smoothly.

The beat he was playing was a metaphor for a human pulse, and the interruptions represented arrhythmia.

This commercial encourages people to regularly check their pulse to detect such issues early.

Playing on TRF’s hit song “EZ DO DANCE,” the catchy slogan “EZ DO Kenmyaku” (EZ DO Pulse Check) really sticks in your mind.

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AC Japan “Oishii ne tte iiau to” VersionNarration: Haruna Ai

AC JAPAN National Children’s Cafeteria Support Center, Musubie — Commercial: “When We Say ‘It’s Delicious’ to Each Other” (30 seconds)

This is a commercial narrated by Ai Haruna that introduces what a “kodomo shokudo” (children’s cafeteria) is.

Despite the name, it explains that anyone—people of all ages and genders—can use it.

You can come by yourself, and it’s fine if you’re a big eater.

Above all, it presents it as a warm place where everyone can enjoy a meal together.

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AC Japan “The Rival Is 1964” (version)

Rival, 1964 (National Campaign)

It’s a commercial that features several photos that appear to be from 1964.

It’s filled with images that exude a retro vibe—the kind that makes you think, “Back in those days.” Everyone’s smiling and looks like they’re having a great time, right? If you were born in the Showa era, you’ll probably think, “Oh yeah, I remember things like this!” That’s how lively and full of smiles the footage is.

Did it spark any of your own “So nostalgic!!” moments?

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