AC Japan promotes all sorts of matters surrounding our daily lives—raising awareness about manners and traffic rules, and even showcasing local attractions.
You often see AC Japan commercials when watching TV, don’t you?
They range from serious and somber to warm and friendly, and even humorous and entertaining.
In this article, we’ll introduce a comprehensive collection of AC Japan commercials that have aired to date.
Take this opportunity to check out their past commercials as well.
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AC Japan commercials: from humorous productions to messages that strike the heart (1–10)
AC Japan “Tolerance Rap” VersionRyofu Karma
This is a commercial that became a hot topic because rapper Ryofu Karma appears and delivers a razor-sharp rap.
After an elderly woman who is taking a while to pay at a convenience store register, Ryofu Karma and other customers are lined up.
As the elderly woman anxiously says, “Sorry for being slow,” Ryofu suddenly starts rapping.
You’d expect him to complain and say, “Hurry up,” but instead he delivers a warm message: “No one’s mad, so don’t worry.” In response, the elderly woman replies with a rap of her own, apologizing for having judged him by his appearance.
Then the female clerk joins in with singing, turning the scene into delightful chaos.
Their mutual kindness is heartwarming and makes you think, “I should learn from this,” which is what makes the commercial so memorable.
AC Japan “The Power Flowing Within You”Um
This is a commercial by AC Japan aimed at raising awareness of the activities of the Japan Marrow Donor Program.
While presenting data on how many people are waiting for help, it also conveys the idea that such help supports lives.
The dynamic animation combined with Ano-san’s gentle narration evokes a powerful sense of moving toward the future.
It also gives the impression of appealing to the belief that people move forward by supporting one another.
AC Japan: Yoshio Kojima and the ‘Teara Wee!’ SegmentYoshio Kojima
This commercial features Yoshio Kojima, who remains hugely popular among kids years after his breakout, conveying the importance of handwashing to children.
It explains that even if hands don’t look dirty, eating without washing them can cause food poisoning and infections, and it shows hands being washed carefully.
The phrase “Tearawee!”—a play on his familiar gag “Wee!”—is especially memorable.
AC Japan Spirit of Mottainai “We are Mottainative” version
This commercial stylishly expresses the spirit of mottainai—the idea of cherishing and using things with care.
It refers to the generation that naturally values taking good care of things as “Mottai-Natives” and portrays how each person treats their belongings with respect.
By channeling the sense of ‘what a waste’ into creative arrangements, it shows how new things can be born and how people are engaging positively with the old.
The colorful world and distinct individual statements convey a vivid sense of dynamism.
AC Japan “Takoyaki Rider” Version
We tend to think of escalators as places where some people stand still while others walk—everyone has their preferred way to ride.
Here, we’re proposing a safer and more comfortable way to use escalators in everyday situations.
We refer to riding freely as “okonomi style,” and to standing in a well-balanced, evenly spaced manner as “takoyaki style,” recommending the takoyaki style.
Expressing this with a Kansai-iconic food gives the message a fun, lighthearted feel.
AC Japan “Japan Heart Was in Noto” (version)
This commercial introduces the activities of Japan Heart, which delivers medical care to various places around the world, and powerfully conveys that they are also active in Japan.
By showing their medical support in Southeast Asia and their work during disasters, it strongly communicates their track record and reliability.
It also makes sure to highlight their efforts during the Noto disaster, expressing a firm determination to never let medical care come to a halt.
The structure, in which someone speaks directly and earnestly against the backdrop of a sunset, further underscores the message’s strength.
AC Japan “Resonate, Helping Hand Soul” (Spot)
This commercial brightly promotes the importance of human connection and mutual support, as seen through the people of Tohoku.
Set to a light, upbeat song, it showcases scenes from each prefecture, and the gentle movements of people of all ages convey a sense of warmth and kindness.
Elements like big catch flags and train stations in the background reflect each prefecture’s character, adding to the viewer’s excitement.
The handshake photo at the end is also a key point, reinforcing the message of supporting one another.